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Caught up in the Mixpanel vs Google Analytics debate and can’t figure out which one’s better for your company? Both Mixpanel and Google Analytics are great analytical tools with a lot to offer, from event-based tracking to customer journey analysis. This is why it can be difficult to decide on the right tool for your […]
Marketing attribution is an important and effective way to evaluate and track your marketing efforts and your resources. You can successfully better your digital marketing and ROI by tracking customer touchpoints. Ruler Analytics is a marketing attribution software with closed-loop multi-channel tool to help you gain insight and track customer journey over multiple touchpoints. Keep […]
The number of customers of SaaS products has been increasing more and more in recent years. Each year the SaaS market grows by 18% and SaaS products are placed in a larger territory in the market. In this case, leading to better product decisions is vital for your SaaS business. To be able to improve […]
Acquiring customers is a vital step for your SaaS business to be able to succeed, and it’s crucial to track these customer acquisition efforts. In this way, you can detect the performance and the growth of your company and then, get a clear idea to better them. To attract customers and acquire them, observing whether […]