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Improvado is a tool for gathering marketing data and automating reporting. Small and mid-sized organizations utilize it, and it can be hosted on-premises or in the cloud. Users of Improvado can analyze and compare the effectiveness of advertising channels and campaigns using a customizable dashboard that is provided. Using cross-channel attributions like post-click and post-view […]
Product development is the process of taking an idea from conception through delivery and beyond. Whether you are launching a whole new product or improving an old one, the product development cycle begins long before anything is developed. Everything from ideation to carefully planning, building, and putting it to market — and then analyzing its […]
All the decisions you make in running your business are in one way or another related to how well you know your customers. What features do they need in your products and what features are redundant? How do they feel about your content strategy? How do they engage with your website and convert? How much […]
Anything that prevents a user from completing a desired activity on a website or app is considered user friction. While user friction is often assumed to be caused by poor user experience (UX) design, however, that’s not the only thing that prevents users from converting. However, analyzing and addressing user friction is a more complex […]
Every team in a digitally optimized company is empowered to explore product data, gather technological insights, and make informed decisions to work towards business goals. Oftentimes, these goals are focused on increasing long-term customer loyalty and value.Teams that are digitally optimized tend to be collaborative, data-driven, and iterative. It is the responsibility of company leaders […]
Marketing automation refers to using technology to streamline marketing efforts and increase their effectiveness. With a single automation platform, businesses deal with all marketing tasks and activities, such as managing ads, social media and email marketing, and SMS marketing.TapClicks is one such marketing automation software that has been around for over a decade. TapClicks was […]
Data has been a key factor in the success of industry giants like Uber and Google. Organizations today need data to inform decision-making, from the tracking of core indicators like revenue and churn rate to KPIs for individual teams. That said, unfortunately, many businesses do not make the most of available data because they do […]
Data visualization is the use of graphics such as charts, plots, infographics, and even animations to represent data. These visualizations break complex data relationships down and allow users to extract insights in an easy-to-understand manner. Data visualization tools can be used for a variety of purposes and enables business users to leverage data for decision-making […]
Product Led Growth (PLG) is a business development strategy that capitalizes on product usage to drive customer acquisition, conversions, and expansions. Product-led growth is a powerful strategy in any industry, but it works best when applied to a software-as-a-service (SaaS) company: product-led go-to-market practices can revolutionize how SaaS businesses operate. According to statistics, 70% of […]
You already know that improving the interactivity and engagement of your customer surveys can boost their effectiveness. But how carefully are you examining those responses?Survey analysis is useful because it enables you to derive conclusions about your target audience. The goal is to convert numbers into objectives that your teams can use to improve and […]
To understand how the Dark Funnel works, we need to go back to the basics. Marketing funnels are strategically designed to maximize brand recognition and ensure that prospects are being provided with relevant information at each touchpoint. After all, the main idea is to grab as many leads as possible and then nurture them into […]
You may hear people praising collaboration across departments, but what does that really mean? Cross-functional collaboration is the process by which individuals from different parts of an organization with different areas of expertise come together to achieve a common goal. This collaboration can be organic or project-based. Cross-functional collaboration allows you to form a high-performance […]
The true success of marketing is not to promote one-off transactions, but to build customer relationships that last as long as possible. This makes customer retention a major goal for any marketer. But why do marketers need to focus on retention as a measure of marketing success? First of all, acquiring new customers costs five […]
More and more companies are becoming aware that their customers are their greatest asset. If customers don’t buy their products and services, they will have no business at all. People with a good customer experience are more likely to spend more on products and be more loyal to the company.Improving the customer experience at every […]