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Your business works hard to attract customers through a mix of channels. And you probably invested a lot of time, effort, and money in gaining your customers’ trust. It only makes sense that you would want to hold on to them. A customer retention funnel is essentially the steps your customers take from the first […]
A sales dashboard is a visual display of your data for monitoring the health of your business or sales department by displaying all the necessary management KPIs (key performance indicators) and vital data points in one place. A dashboard utilizes data visualization to simplify complicated data sets, allowing users to receive an overview of current […]
Businesses have more channels and platforms to engage with potential customers than ever before. And this makes the customers’ journey far from a linear one as they engage with brands through multiple touchpoints before they make a purchase. While this might be a great engagement opportunity for you, it also comes with its own challenges. […]
Before launching a new product/service, you need to make sure that there is demand for it in the market. No matter how perfect your product/service is, people pay for the things they need or really want. Of course, you would want to know if people need what you are offering, what you worked for, perhaps […]
Today, data is the guide for most decisions in companies. These decisions can range from launching a new product and research and development to creating promotional offers and developing personalized marketing and advertising campaigns, etc. Businesses always need data at their disposal to make accurate and successful decisions about the examples above. The problem is, […]
Companies use various strategies to promote their products and services. A good product launch strategy involves research, testing, and actions from different departments to make sure your customers buy your product. If you have a new product/service that you want to introduce to the market, you should give importance to your product launch strategy. If […]
A good user interface (UI) is critical for achieving a good user experience. It should allow people to easily use your website or product. Whether you are looking to improve the design of your website/product or you are completely new to UI design, it is important to know a few rules and principles to have […]
Customer onboarding is the process that takes place after purchase and comprises leading a new customer through a product/service, teaching them how to use it, and making your customer feel comfortable with it. When done right, onboarding can help your company build relationships with your customer, minimize churn, and close more loyal customers. If you […]
Marketing campaigns have a way of staying in mind long after an interaction or a purchase. Campaigns make companies memorable. They guide customers towards the desired action while giving brands a personality and identity. But to know how your marketing is going, you will need a way to measure its success with the help of […]
The competition among businesses is fierce, especially in the SaaS landscape of today. People have more options than ever before that are just a click away. They want reliable and efficient results and they want them quickly. As informed as users are, they have increasing expectations from your business. And if you fall behind these […]
A positive customer experience is the way to go if you want your customers to be loyal and your company to keep growing. In fact, 86% of customers say they are willing to pay more for a better customer experience according to a research. But how do you know you are offering a positive customer […]