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Data giants, including major social media applications and search engines, have been using cookies to track users and collect their data for years now. However, individuals and companies around the world are becoming more and more aware of privacy concerns and are growing increasingly interested in knowing how to protect their own privacy in today’s […]
SaaS organizations need to identify key metrics and track them to optimize their marketing and sales processes. You’re probably already familiar with metrics such as customer acquisition cost (CAC), customer lifetime value (CLV), and average revenue per user (ARPU). Of late, SaaS businesses are increasingly tracking another metric: pipeline velocity. It’s a useful metric to […]
Account-based marketing helps you target prospects in terms of quality rather than quantity. By focusing on high-value leads, you increase the likelihood of conversions, thereby leading to greater revenue for your SaaS company. Taking notes from successful ABM campaigns is a good way to optimize your own strategy. Here are a few examples of successful […]
Once you’ve built your ideal customer profile (ICP) using dedicated analytics tools that pull data from your website, social media, and CRM, you can begin targeting users who fit the description. Account-based Marketing (ABM) is a strategy through which you can create deeply personalized campaigns that focus on high-value prospects. Potential clients are more likely […]
Potential clients in your target audience are likely to respond more to strongly personalized marketing campaigns. Account-based marketing (ABM) is a highly focused, collaborative growth effort between your Marketing and Sales departments. They mutually identify accounts with high-value and target them with personalized purchasing experiences. SaaS companies use this strategy to enter a different market, […]
For as long as we can remember, marketers have been focusing on lead generation. The logic is simple: the more leads generated, the more sales a business is likely to make. But there’s a catch. Lead volume takes a backseat to lead quality. High-quality leads are of the utmost importance to any company; they increase […]
It’s absolutely essential for your organization to keep precise track of revenue. SaaS revenue recognition provides you in-depth insights that enable you to understand your business’s financial performance. Improving profitability means increasing revenue, and your organization can only do that if it has a holistic view of its financial performance. The unique challenges that the […]
Many B2B organizations mistakenly believe that social media marketing is solely reserved for a B2C business model. Contrary to popular belief, social media marketing should have a fixed place in your SaaS company’s marketing strategy. The sheer amount of people using social media represents immense potential for you to grow your business. As of July […]