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Posts by Obaid Durrani

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An Excruciatingly Detailed Guide: How to Build A Media Brand for Your SaaS Company

An Excruciatingly Detailed Guide: How to Build A Media Brand for Your SaaS Company

If you’re in B2B marketing, no doubt you’ve heard the phrase “be a media company.” While it’s not bad advice, it is totally shrouded in obscurity.  In other words, no one knows what the hell anyone is talking about when they say to build a media company, but we somehow all agree that it’s good […]
Obaid Durrani June 28, 2023
The Attribution Problem: How Poor Data Leads to Poor Decisions

The Attribution Problem: How Poor Data Leads to Poor Decisions

In the past few years, attribution has been dragged through the mud, and for good reason.  Initially, it felt like it would be *the thing* that would finally allow marketers to be data-driven. But attribution was oversimplified over time and now, is a biased judge that we use to determine things like: what the exact […]
Obaid Durrani June 20, 2023