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Every marketer deep down knows that they don’t just contribute to inbound revenue; their activities also influence outbound. But whenever their success is measured, boards and CFOs mostly look at one of these three things: – What’s the spend and total leads generated (medieval) – What’s the spend:inbound pipeline ROI – What’s the spend:inbound revenue […]
B2B SaaS companies spent more than 45% of their paid media budget on Linkedin Ads in 2023; the current data shows that this will increase to 50% in 2024, which means that Linkedin will exceed Google Ads and become the most budget-allocated channel. That being said, there are still lots of opinions about Linkedin Ads […]
In the beginning of this year, we decided to publish our first Labs report on the relationship between last touch and self-reported attribution, knowing the results would help us better understand the effectiveness of our GTM motions. Following the initial report, we decided to create a second chapter. Here, we will examine not only first […]
One of the few things everyone in the B2B SaaS can agree on is that the buyer journey is not linear and it requires multiple touchpoints to close a deal. In the ideal world, where there is no war, hunger, and unlimited runway for each startup, one can assume that if they have the product-market […]
For B2B SaaS companies, tracking their business intelligence is not a choice but a necessity to survive in the competitive industry. This article provides the essential B2B SaaS analytics tools and metrics that you can use to track and improve your company’s health.
Growth is a primary goal of most companies regardless of their size, industry, or the number of years they’ve been in business. And it goes without saying that revenue growth is one of the most important aspects to overall growth. For more revenue, you need to work on increasing the amount of value a customer […]