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Best Practices to Reduce Time to Market

Best Practices to Reduce Time to Market

Imagine you are applying for a job. You exceed all the qualifications for the position, and no one can do this job better than you. But when you apply for the interview, you see you are too late. They’ve already hired someone else. In competitive markets where new technologies are constantly developing, the process is […]


Dashboards vs. Reports: What Should You Use and Why?

Dashboards vs. Reports: What Should You Use and Why?

It is a fact that data is the main element needed in company decisions today. Data helps you understand the ecosystem, trends in the market and the customers you need to sell to. In addition, it enables companies to execute more successful strategies and increase their earnings. There are many ways to view and review […]

Customer Intelligence: What is It and How to Capture It

Customer Intelligence: What is It and How to Capture It

All the decisions you make in running your business are in one way or another related to how well you know your customers.  What features do they need in your products and what features are redundant?  How do they feel about your content strategy?  How do they engage with your website and convert?  How much […]


What Can You Learn from Attribution Reports?

What Can You Learn from Attribution Reports?

Businesses have more channels and platforms to engage with potential customers than ever before. And this makes the customers’ journey far from a linear one as they engage with brands through multiple touchpoints before they make a purchase. While this might be a great engagement opportunity for you, it also comes with its own challenges. […]

5 Elements of Effective Data Storytelling

5 Elements of Effective Data Storytelling

Having access to countless metrics and numbers doesn’t make analytics easier. What makes it easier is using an old, reliable method: storytelling.


What is Growth Hacking? Using Data to Increase the Growth of a Business

What is Growth Hacking? Using Data to Increase the Growth of a Business

"Hacking” growth sounds great. But what does it mean, and how do you do it? Learn how from this article.

Data-Driven vs Data-Informed: Which Approach Works for SaaS Marketing Teams?

Data-Driven vs Data-Informed: Which Approach Works for SaaS Marketing Teams?

Data has been a key factor in the success of industry giants like Uber and Google. Organizations today need data to inform decision-making, from the tracking of core indicators like revenue and churn rate to KPIs for individual teams. That said, unfortunately, many businesses do not make the most of available data because they do […]


Average Churn Rate by Industry

Average Churn Rate by Industry

If you don’t know the right strategies, lowering churn can be challenging. So, you should know where you stand and how you can improve.

Here’s What 10 SaaS Marketers Have to Say About Marketing Attribution

Here’s What 10 SaaS Marketers Have to Say About Marketing Attribution

Attribution can make your marketing strategy 15 to 30 percent more efficient–but only if it’s done correctly. Learn from the expertise of 10 marketers to improve your strategy.


8 SaaS Landing Page Best Practices to Increase Online Conversions

8 SaaS Landing Page Best Practices to Increase Online Conversions

Nowadays, the market of Software-as-a-Service is experiencing a true boom. Today, 70% of apps use SaaS, and this share is forecast to grow to 85% by 2025.  With the total number of SaaS companies in the world reaching 25,000, conversions have become the primary focus for businesses in this industry. However, for SaaS, conversions are […]

How to Build a Winning Customer Engagement Strategy for Your SaaS

How to Build a Winning Customer Engagement Strategy for Your SaaS

Customer engagement strategies are essential to your marketing success, especially in the SaaS industry. Guiding existing customers as you acquire new customers simultaneously will give you incredible momentum. Even though customer engagement is a must in marketing campaigns, many companies face challenges they didn’t anticipate when implementing customer engagement strategies. According to a survey in […]


SaaS Business Intelligence Best Practices You Need to Implement

SaaS Business Intelligence Best Practices You Need to Implement

Learn about the best way to integrate BI practices into your business so that you make data-driven decisions easily.

Product-Led Growth: A New Approach to Product Success

Product-Led Growth: A New Approach to Product Success

I’m sure you’ve heard “a product that sells itself” many times. This is an oft-used expression when product-led growth is being talked about, but it still doesn’t give enough insight into what needs to be done. And that’s exactly why this post was born: to explain what product-led growth precisely means and how you can […]


Shedding Light on the Dark Funnel: Definition and Roadmap

Shedding Light on the Dark Funnel: Definition and Roadmap

To understand how the Dark Funnel works, we need to go back to the basics. Marketing funnels are strategically designed to maximize brand recognition and ensure that prospects are being provided with relevant information at each touchpoint. After all, the main idea is to grab as many leads as possible and then nurture them into […]

Campaign Reporting: How to Measure the Success of a New Marketing Campaign

Campaign Reporting: How to Measure the Success of a New Marketing Campaign

Marketing campaigns have a way of staying in mind long after an interaction or a purchase. Campaigns make companies memorable. They guide customers towards the desired action while giving brands a personality and identity.  But to know how your marketing is going, you will need a way to measure its success with the help of […]


Predictive Analysis Marketing: How to Use Data to Create More Effective Marketing Strategies

Predictive Analysis Marketing: How to Use Data to Create More Effective Marketing Strategies

The competition among businesses is fierce, especially in the SaaS landscape of today. People have more options than ever before that are just a click away. They want reliable and efficient results and they want them quickly. As informed as users are, they have increasing expectations from your business. And if you fall behind these […]

Why Value-Based Marketing Personalization is the Future

Why Value-Based Marketing Personalization is the Future

Value-based marketing personalization helps businesses meet customers’ expectations. Learn more here to get started.


Average Customer Lifetime Value by Industry (ACLV)

Average Customer Lifetime Value by Industry (ACLV)

Acquiring new customers can be up to 25 times more expensive than retaining old ones. Customer retention is the key to a stable source of income for your business, as existing customers’ repeat purchases keep your business running.   So, how can you see if your customers are engaging with your business and making these repeat […]

Three Effective Approaches for Personalized Marketing Campaigns

Three Effective Approaches for Personalized Marketing Campaigns

According to Epsilon Marketing’s research, 80% of consumers prefer to do business with companies that offer a personalized experience. This research shows that users value personalization. For this reason, accurate and effective personalized marketing campaigns are the biggest helpers of companies. The purpose of this article is to guide you about what personalized marketing is […]


Lead Attribution: What is It and Why it Should Be a Priority for Your Business

Lead Attribution: What is It and Why it Should Be a Priority for Your Business

To benefit from the many uses of lead attribution, learn about the different models and choose the right tool by reading this article.

What is Product Marketing? Tips, Best Practices, and Examples

What is Product Marketing? Tips, Best Practices, and Examples

If you had to define what product marketing is, what would you say about it? If you have trouble answering this question, don’t worry. Many people—including product marketers—have the same difficulties. Although product marketing is one of the most valuable subdivisions of marketing in all industries, it is challenging to find this definition when it […]


What is Business Intelligence? Definition and Reasons Why Your SaaS Needs It

What is Business Intelligence? Definition and Reasons Why Your SaaS Needs It

Implementing a Business Intelligence solution can lead to a 127% ROI in only three years. But before implementing a BI solution, you should know what Business Intelligence is about and how it contributes to your SaaS company’s decision-making process.

Why You Should Start Using Behavioral Segmentation in 2022 and Beyond

Why You Should Start Using Behavioral Segmentation in 2022 and Beyond

Today’s users are more informed than ever before which is why the importance of uniqueness and personalization in appealing to them cannot be emphasized enough. Luckily for you though, the best way to incorporate both of these concepts in your marketing strategy is user segmentation. In a recent survey, 80% of respondents said they would […]


Using Self-Service Analytics to Tap into Consumer Behavior Insights

Using Self-Service Analytics to Tap into Consumer Behavior Insights

The market size of self-service business intelligence was $4.73 billion in 2018. Between 2019 and 2026, it is expected to grow at a CAGR of 14.8% and reach a market size of 14.19 billion dollars in 2026. These numbers prove to us the rise of self-service business intelligence and its value to companies. Read on […]

Top 8 Landing Page Metrics To Track

Top 8 Landing Page Metrics To Track

You have finally decided on your digital marketing strategies but are unsure how you can convert the visitors you acquire? A well-designed and effective landing page stand out as one of the most valuable parts of your marketing steps at this point as it sparks off your visitors either to stay or to leave.  The […]


Best Attribution Models For SEO

Best Attribution Models For SEO

How can you measure the contribution of organic search and SEO to your marketing efforts? Find out by learning about Marketing Attribution.

Content Marketing Attribution

Content Marketing Attribution

57% of B2B users make their purchasing decisions without speaking to a salesperson. This can either be because of a product-led growth strategy where your products sell themselves or because of highly effective and targeted content marketing and inbound marketing strategies. Now, while it’s undeniable that content has incredible potential to persuade your potential customers […]


Guide To SaaS Customer Lifecycle

Guide To SaaS Customer Lifecycle

Attracting customers to your business is very important. But it doesn’t end there for a successful business. You need to make sure that the interaction with customers will not be a one-off. Only in this manner can you increase the number of customers you interact with on a daily basis, get rid of the slew […]

Guide To Customer Acquisition Funnel

Guide To Customer Acquisition Funnel

The Customer Acquisition Funnel outlines the stages customers go through before making a purchase. Using this funnel, you can prevent up to 90% of your leads from leaving.


Ultimate Guide To B2B SaaS Data Analytics

Ultimate Guide To B2B SaaS Data Analytics

For B2B SaaS companies, tracking their business intelligence is not a choice but a necessity to survive in the competitive industry. This article provides the essential B2B SaaS analytics tools and metrics that you can use to track and improve your company’s health. 

Guide To Multi Channel Marketing Attribution

Guide To Multi Channel Marketing Attribution

SaaS marketers want to know everything about sales so that they can adjust or change marketing strategies accordingly. It is crucial to track and analyze the sales process from different angles: from where your customers come from to how they purchased your product. Multi-channel attribution is the process of tracking marketing channels to understand when, where, and how customers lead to conversions or sales. This article will give you an overview of multi-channel attribution and some pros and cons, helping you understand one of the essential processes behind SaaS marketing.


An Introduction to SaaS Marketing Analytics

An Introduction to SaaS Marketing Analytics

Analyzing marketing data is the only for businesses to make decisions based on evidence. That's why learning about and using Marketing Analytics is so important.

Which Blog Posts Bring The Highest MRR? Learn With Content Marketing Dashboards

Which Blog Posts Bring The Highest MRR? Learn With Content Marketing Dashboards

Content marketing revolutionizes how companies interact with their customers by utilizing and distributing content in any form and structure. It helps you not just to sell a single product but the company and support itself, enhancing the loyalty and connection between you and your potential customers. This article will look at content marketing dashboards to help you understand what makes a content marketing tool and dashboard good enough to be used.


B2B SaaS Marketing Metrics: 8 Experts Share Their Opinions

B2B SaaS Marketing Metrics: 8 Experts Share Their Opinions

It's vital to know whether or not your marketing spend is returning to your company in the form of leads and retention. To understand if your marketing efforts are fruitful, you should track the right B2B metrics.

Inbound Marketing Analytics: Improve It TODAY

Inbound Marketing Analytics: Improve It TODAY

Inbound marketing analytics is data that shows you the effectiveness of your inbound marketing efforts. In this article, you'll find more information about inbound marketing analytics, as well as dashboards and metrics you can use to improve your inbound marketing strategy.


How Do You Measure Marketing Attribution?

How Do You Measure Marketing Attribution?

This guide will help you understand the ways to measure marketing attribution for your company so that you can know what works.

10 Best SaaS Marketing Tools for Your Business

10 Best SaaS Marketing Tools for Your Business

SaaS marketing is a marketing strategy created explicitly for SaaS businesses that focuses on promoting and acquiring leads for SaaS products.


Sales Content Performance

Sales Content Performance

Customers don't want to spend hours searching for information about your products or on finding comparison posts. That's why you need high-performing Sales Content in SaaS.

Content Marketing Analytics: Top Questions, Tools, and Metrics

Content Marketing Analytics: Top Questions, Tools, and Metrics

More than 70% of marketers are investing in content marketing. Using the questions, metrics, and tools here to improve your strategy will help you get ahead of them.


Top 8 SaaS SEO Tools You Should Try TODAY

Top 8 SaaS SEO Tools You Should Try TODAY

SaaS companies need a solid SEO strategy that focuses on content generation, link building, and keyword research. This article will cover the top SaaS SEO tools that can help you achieve your SEO strategy and boost website traffic.

Top SEO Reporting Tools You Must Try in 2022

Top SEO Reporting Tools You Must Try in 2022

To regularly monitor and analyze the success and efficiency of the SEO process, it is essential to have the tools to analyze the key factors correctly in line with the key metrics and present these analyzes to you visually successfully.


Here’s What You Need in an SEO Dashboard

Here’s What You Need in an SEO Dashboard

A crucial part of Marketing Analytics, SEO should be one of your top priorities as a SaaS company. Read this article to learn more about how you can optimize your SEO strategy with dashboards.

Product Marketing KPIs & Metrics

Product Marketing KPIs & Metrics

Optimizing your Product Marketing strategy is only possible with the right KPIs. The 12 metrics in this article are the ones you should be tracking.


15 Marketing KPIs You MUST Track TODAY

15 Marketing KPIs You MUST Track TODAY

To select effective marketing KPIs, you must consider your company's primary business. You should also decide whether it is more important for your SaaS to sell more products in order to develop leads or subscriptions? All of this information can help you select marketing KPIs that are appropriate for your company's goals and surroundings.

SEO Analytics: You Might Be Doing It Wrong

SEO Analytics: You Might Be Doing It Wrong

SaaS companies must have a good understanding of search engine optimization and have the necessary tools to get traffic to their sites. In this article, I talk about this SEO process in detail.


Top 7 Website Metrics You MUST Track In 2022

Top 7 Website Metrics You MUST Track In 2022

No matter what the content is if you own a website launching and filling it up with content is not enough. How do you know if your visitors are enjoying the site, which actions do they take the most, or how did they even find you in the first place? 

B2B Marketing KPIs You MUST Track

B2B Marketing KPIs You MUST Track

In the field of B2B marketing, a company, by its very nature, sets goals that are overarching and broad. The situation gets complicated when measuring the path taken on behalf of these goals.


Top 21 Marketing Analytics Courses You MUST Take

Top 21 Marketing Analytics Courses You MUST Take

If you are looking for a marketing analytics course to take, this article has all the best ones for you to choose from.

Top 7 Email Marketing KPIs For 2022

Top 7 Email Marketing KPIs For 2022

KPIs, key performance indicators, are the performance measures of your email marketing. In other words, KPIs track and collect data about your email marketing through email marketing metrics and give you insight into how effective your email marketing strategy is.


Top 12 Website Engagement Metrics To Track In 2022

Top 12 Website Engagement Metrics To Track In 2022

In this article, I will talk about fundamental website engagement metrics you should know about. Knowing these metrics is vital for increasing your user activation rate through creating engaging content for your customer base. 

SaaS Content Marketing: 9,000 Word Guide For 2022

SaaS Content Marketing: 9,000 Word Guide For 2022

If you want your brand to keep up with the others, you need to have a good strategy yourself. So here's the ultimate guide for you to start off if you're new to content marketing, and to improve if you've started already.


Top 12 HubSpot Integrations You Need In 2022

Top 12 HubSpot Integrations You Need In 2022

This is a list of the best HubSpot integrations you need to use to scale your marketing & sales.

15 SaaS Win Back Email Examples You Can Use As Inspiration

15 SaaS Win Back Email Examples You Can Use As Inspiration

Winning back customers is an important strategy to increase your MRR and retention rate. This article will inspire your next winback email campaign.


Top Customer Experience Metrics To Track in 2022

Top Customer Experience Metrics To Track in 2022

These are questions all SaaS businesses, and especially marketers working for said businesses, find themselves asking. And all of these questions are categorized under one term: customer experience. To learn more about customer experience, why it's important, and how you can assess it, keep reading.

Inbound vs Outbound Marketing

Inbound vs Outbound Marketing

In this article, I will talk about what Inbound and Outbound marketing are. I will do this by listing their differences and how you can utilize them for your business and their relation to SaaS businesses.


Best 15 Customer Success Email Templates For SaaS

Best 15 Customer Success Email Templates For SaaS

Customer success aims to increase customer satisfaction and loyalty. To reach these goals, you should use customer success emails similar to the examples here.

Best 11 SaaS Welcome Email Examples

Best 11 SaaS Welcome Email Examples

SaaS welcome emails are the first dates of the SaaS world. Therefore, to make a good first impression, you need to know how to write one.


Top 10 SaaS Engagement Email Examples

Top 10 SaaS Engagement Email Examples

There are multiple benefits of email marketing, ranging from increasing your user retention rate to creating a closer relationship with your users. Although it might seem complicated, setting up your email marketing system will allow you to get an automated interaction channel with your users.

SaaS Marketing Plan

SaaS Marketing Plan

Marketing is not easy. There are a lot of factors to consider while creating your media strategy. You have to keep track of your team, customers, and competitors to create a successful digital marketing strategy for your company.


How to Structure Your SaaS Marketing Team the Best Way Possible

How to Structure Your SaaS Marketing Team the Best Way Possible

Now that you have accustomed yourself to the many marketing strategies involved in SaaS, it’s time to develop a good marketing team that will share the work. But where should you start? During the first three years after their foundation, SaaS companies spend between 80 to 120% of their revenue on sales and marketing. But […]

SaaS Demand Generation Explained

SaaS Demand Generation Explained

Generating leads and traffic is the biggest challenge for 61% of marketers. The reason for that is they don’t use the correct strategies to get potential customers or existing customers interested in their new features or products, and this is exactly where demand generation comes into play. If you’re looking for a way to get […]


Top Inbound Marketing Tools & Platforms for 2022

Top Inbound Marketing Tools & Platforms for 2022

Inbound marketing‘s effectiveness cannot be debated at this point: this marketing technique generates three times the leads per dollar compared to traditional marketing methods. However, you’ll only see the results if you’re using the correct strategies and the correct tools. There are various musts of inbound marketing: the first is to optimize your sites and […]

What Is Customer Marketing? Tips & Strategies

What Is Customer Marketing? Tips & Strategies

This article outlines what customer marketing means for SaaS companies, and how you can make the most out of it


The Ultimate Guide to SaaS Email Marketing

The Ultimate Guide to SaaS Email Marketing

Even though sometimes it feels like our email folders are overflowing with spammy-like emails, nobody could deny the fact that email marketing has one of the highest ROI across all businesses.

What Is Marketing Reach & Ways To Maximize It TODAY

What Is Marketing Reach & Ways To Maximize It TODAY

Marketing reach is an key performance metric that helps with optimizing your time and resource spending in the best way possible. If you are in the marketing or advertising industry, you have probably heard this term before, but read more to find out how to calculate your market reach, how it differs from impressions and strategies […]


Top SaaS Inbound Marketing Strategies for 2022

Top SaaS Inbound Marketing Strategies for 2022

Inbound marketing is a hot trend in the SaaS market. While you might know what inbound marketing is, you might be still thinking about the best strategies to utilize for your SaaS marketing plan in 2021.

Top 26 SaaS Marketing Agencies in 2022

Top 26 SaaS Marketing Agencies in 2022

The SaaS industry has grown outrageously over the past decade —and it’s still growing. Unfortunately, this makes the environment become much more competitive and it get harder and harder to stand out. This is why your SaaS company probably needs a marketing consulting agency to guide through the rough marketplace. But how do you find […]


An Ultimate Guide To SaaS Marketing Funnels

An Ultimate Guide To SaaS Marketing Funnels

Growth is a primary goal of most companies regardless of their size, industry, or the number of years they’ve been in business. And it goes without saying that revenue growth is one of the most important aspects to overall growth. For more revenue, you need to work on increasing the amount of value a customer […]

The Ultimate B2B SaaS Marketing Guide

The Ultimate B2B SaaS Marketing Guide

Marketing is one of the core departments of any B2B SaaS company. As nobody goes to college to learn SaaS marketing, we all look for resources to learn more. This article is a compilation of different credible resources for every part of your marketing strategy to make navigating through different resources and learning easier. If […]


3 Customer Engagement Models to Increase Customer Success

3 Customer Engagement Models to Increase Customer Success

With customer experience positively influencing the purchasing decisions of 74% of consumers, it’s safe to say that an engaged customer base is the lifeblood of any successful SaaS business. Taking a good look at your customer base is essential to ensure that your entire customer service experience is satisfactory. It also helps you implement necessary […]

5 Ps of Marketing

5 Ps of Marketing

There are five main elements of marketing that are controlled to influence customers, increase business value, and come forward amongst competitors. They are called the 5 Ps of marketing or the marketing mix. These five points — which are product, price, promotion, placement, and people — are used by companies to understand their market and its needs better. Thinking on […]


21 SaaS Marketing Metrics You Must Track in 2022

21 SaaS Marketing Metrics You Must Track in 2022

There are tons of marketing metrics available to SaaS companies, each addressing a different goal of your marketing strategy. Sometimes it can be hard to decide on the right key metrics, and sometimes you don’t have the resources to look at everything at once. So, here is a guide to SaaS marketing with a list […]

How to Write a Brand Positioning Statement + Examples to Steal

How to Write a Brand Positioning Statement + Examples to Steal

In any industry and market, you always need to make yourself stand out. There is always a lot of competition and you need to appear as a powerful and unique brand. A brand positioning statement is what provides that. It is the foundation of your marketing, and it informs every decision from the services you […]


The Complete PPC Reporting Guide: Definition, Best Practices, And Tools You Should Try

The Complete PPC Reporting Guide: Definition, Best Practices, And Tools You Should Try

Pay-per-click advertising, or PPC, is one of the most important yet misunderstood areas of digital marketing. PPC reports serve a critical role and help marketers get a complete understanding of the types of ads that resonate most with audiences and which marketing channels are performing the best to optimize ad spend and increase the chance […]

How to Choose the Best Banner Size in 2022

How to Choose the Best Banner Size in 2022

Display adverts are shown to viewers on websites other than search engines and banner size is one of the most important components of it. They aim to reach a very large amount of audience on numerous different websites and attract the most people they can. Display ads can also be used for remarketing purposes which […]