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Every marketer deep down knows that they don’t just contribute to inbound revenue; their activities also influence outbound. But whenever their success is measured, boards and CFOs mostly look at one of these three things: – What’s the spend and total leads generated (medieval) – What’s the spend:inbound pipeline ROI – What’s the spend:inbound revenue […]
B2B SaaS companies spent more than 45% of their paid media budget on Linkedin Ads in 2023; the current data shows that this will increase to 50% in 2024, which means that Linkedin will exceed Google Ads and become the most budget-allocated channel. That being said, there are still lots of opinions about Linkedin Ads […]
In the beginning of this year, we decided to publish our first Labs report on the relationship between last touch and self-reported attribution, knowing the results would help us better understand the effectiveness of our GTM motions. Following the initial report, we decided to create a second chapter. Here, we will examine not only first […]
One of the few things everyone in the B2B SaaS can agree on is that the buyer journey is not linear and it requires multiple touchpoints to close a deal. In the ideal world, where there is no war, hunger, and unlimited runway for each startup, one can assume that if they have the product-market […]
The truth: great content doesn’t always equal great marketing. You can produce content that people love but that doesn’t create associations between your brand and what you sell, doesn’t get remembered long term, doesn’t address prevailing worldviews that oppose your product, or doesn’t help potential buyers diagnose problems you solve. It happens all the time. […]
If you’re in B2B marketing, no doubt you’ve heard the phrase “be a media company.” While it’s not bad advice, it is totally shrouded in obscurity. In other words, no one knows what the hell anyone is talking about when they say to build a media company, but we somehow all agree that it’s good […]
Data giants, including major social media applications and search engines, have been using cookies to track users and collect their data for years now. However, individuals and companies around the world are becoming more and more aware of privacy concerns and are growing increasingly interested in knowing how to protect their own privacy in today’s […]
With the world evolving at such a rapid rate, there’s no shortage of up-and-coming marketing trends. It’s obvious that not all these guarantee success in the SaaS world. However, many studies can back up “account-based marketing.” To execute an ABM campaign, there are multiple facets a marketer must explore. If you’re looking to implement this […]
Picture this: you own a SaaS business and spend hours creating the right strategy for your marketing campaigns. You’re happy with the few leads you find and can’t wait for the deals to get locked. But that never happens. While you expected sales from five of the ten leads you received, the result is only […]
Account-based marketing helps you target prospects in terms of quality rather than quantity. By focusing on high-value leads, you increase the likelihood of conversions, thereby leading to greater revenue for your SaaS company. Taking notes from successful ABM campaigns is a good way to optimize your own strategy. Here are a few examples of successful […]
Once you’ve built your ideal customer profile (ICP) using dedicated analytics tools that pull data from your website, social media, and CRM, you can begin targeting users who fit the description. Account-based Marketing (ABM) is a strategy through which you can create deeply personalized campaigns that focus on high-value prospects. Potential clients are more likely […]
Potential clients in your target audience are likely to respond more to strongly personalized marketing campaigns. Account-based marketing (ABM) is a highly focused, collaborative growth effort between your Marketing and Sales departments. They mutually identify accounts with high-value and target them with personalized purchasing experiences. SaaS companies use this strategy to enter a different market, […]
Many B2B organizations mistakenly believe that social media marketing is solely reserved for a B2C business model. Contrary to popular belief, social media marketing should have a fixed place in your SaaS company’s marketing strategy. The sheer amount of people using social media represents immense potential for you to grow your business. As of July […]
Imagine you are applying for a job. You exceed all the qualifications for the position, and no one can do this job better than you. But when you apply for the interview, you see you are too late. They’ve already hired someone else. In competitive markets where new technologies are constantly developing, the process is […]
It is a fact that data is the main element needed in company decisions today. Data helps you understand the ecosystem, trends in the market and the customers you need to sell to. In addition, it enables companies to execute more successful strategies and increase their earnings. There are many ways to view and review […]
All the decisions you make in running your business are in one way or another related to how well you know your customers. What features do they need in your products and what features are redundant? How do they feel about your content strategy? How do they engage with your website and convert? How much […]
Businesses have more channels and platforms to engage with potential customers than ever before. And this makes the customers’ journey far from a linear one as they engage with brands through multiple touchpoints before they make a purchase. While this might be a great engagement opportunity for you, it also comes with its own challenges. […]
Data has been a key factor in the success of industry giants like Uber and Google. Organizations today need data to inform decision-making, from the tracking of core indicators like revenue and churn rate to KPIs for individual teams. That said, unfortunately, many businesses do not make the most of available data because they do […]
Nowadays, the market of Software-as-a-Service is experiencing a true boom. Today, 70% of apps use SaaS, and this share is forecast to grow to 85% by 2025. With the total number of SaaS companies in the world reaching 25,000, conversions have become the primary focus for businesses in this industry. However, for SaaS, conversions are […]
Customer engagement strategies are essential to your marketing success, especially in the SaaS industry. Guiding existing customers as you acquire new customers simultaneously will give you incredible momentum. Even though customer engagement is a must in marketing campaigns, many companies face challenges they didn’t anticipate when implementing customer engagement strategies. According to a survey in […]
I’m sure you’ve heard “a product that sells itself” many times. This is an oft-used expression when product-led growth is being talked about, but it still doesn’t give enough insight into what needs to be done. And that’s exactly why this post was born: to explain what product-led growth precisely means and how you can […]
To understand how the Dark Funnel works, we need to go back to the basics. Marketing funnels are strategically designed to maximize brand recognition and ensure that prospects are being provided with relevant information at each touchpoint. After all, the main idea is to grab as many leads as possible and then nurture them into […]
Marketing campaigns have a way of staying in mind long after an interaction or a purchase. Campaigns make companies memorable. They guide customers towards the desired action while giving brands a personality and identity. But to know how your marketing is going, you will need a way to measure its success with the help of […]
The competition among businesses is fierce, especially in the SaaS landscape of today. People have more options than ever before that are just a click away. They want reliable and efficient results and they want them quickly. As informed as users are, they have increasing expectations from your business. And if you fall behind these […]
Acquiring new customers can be up to 25 times more expensive than retaining old ones. Customer retention is the key to a stable source of income for your business, as existing customers’ repeat purchases keep your business running. So, how can you see if your customers are engaging with your business and making these repeat […]
According to Epsilon Marketing’s research, 80% of consumers prefer to do business with companies that offer a personalized experience. This research shows that users value personalization. For this reason, accurate and effective personalized marketing campaigns are the biggest helpers of companies. The purpose of this article is to guide you about what personalized marketing is […]
If you had to define what product marketing is, what would you say about it? If you have trouble answering this question, don’t worry. Many people—including product marketers—have the same difficulties. Although product marketing is one of the most valuable subdivisions of marketing in all industries, it is challenging to find this definition when it […]
Implementing a Business Intelligence solution can lead to a 127% ROI in only three years. But before implementing a BI solution, you should know what Business Intelligence is about and how it contributes to your SaaS company’s decision-making process.
Today’s users are more informed than ever before which is why the importance of uniqueness and personalization in appealing to them cannot be emphasized enough. Luckily for you though, the best way to incorporate both of these concepts in your marketing strategy is user segmentation. In a recent survey, 80% of respondents said they would […]
The market size of self-service business intelligence was $4.73 billion in 2018. Between 2019 and 2026, it is expected to grow at a CAGR of 14.8% and reach a market size of 14.19 billion dollars in 2026. These numbers prove to us the rise of self-service business intelligence and its value to companies. Read on […]
You have finally decided on your digital marketing strategies but are unsure how you can convert the visitors you acquire? A well-designed and effective landing page stand out as one of the most valuable parts of your marketing steps at this point as it sparks off your visitors either to stay or to leave. The […]
57% of B2B users make their purchasing decisions without speaking to a salesperson. This can either be because of a product-led growth strategy where your products sell themselves or because of highly effective and targeted content marketing and inbound marketing strategies. Now, while it’s undeniable that content has incredible potential to persuade your potential customers […]
Attracting customers to your business is very important. But it doesn’t end there for a successful business. You need to make sure that the interaction with customers will not be a one-off. Only in this manner can you increase the number of customers you interact with on a daily basis, get rid of the slew […]
For B2B SaaS companies, tracking their business intelligence is not a choice but a necessity to survive in the competitive industry. This article provides the essential B2B SaaS analytics tools and metrics that you can use to track and improve your company’s health.
SaaS marketers want to know everything about sales so that they can adjust or change marketing strategies accordingly. It is crucial to track and analyze the sales process from different angles: from where your customers come from to how they purchased your product. Multi-channel attribution is the process of tracking marketing channels to understand when, where, and how customers lead to conversions or sales. This article will give you an overview of multi-channel attribution and some pros and cons, helping you understand one of the essential processes behind SaaS marketing.
Content marketing revolutionizes how companies interact with their customers by utilizing and distributing content in any form and structure. It helps you not just to sell a single product but the company and support itself, enhancing the loyalty and connection between you and your potential customers. This article will look at content marketing dashboards to help you understand what makes a content marketing tool and dashboard good enough to be used.
Inbound marketing analytics is data that shows you the effectiveness of your inbound marketing efforts. In this article, you'll find more information about inbound marketing analytics, as well as dashboards and metrics you can use to improve your inbound marketing strategy.
To select effective marketing KPIs, you must consider your company's primary business. You should also decide whether it is more important for your SaaS to sell more products in order to develop leads or subscriptions? All of this information can help you select marketing KPIs that are appropriate for your company's goals and surroundings.
KPIs, key performance indicators, are the performance measures of your email marketing. In other words, KPIs track and collect data about your email marketing through email marketing metrics and give you insight into how effective your email marketing strategy is.
These are questions all SaaS businesses, and especially marketers working for said businesses, find themselves asking. And all of these questions are categorized under one term: customer experience. To learn more about customer experience, why it's important, and how you can assess it, keep reading.
There are multiple benefits of email marketing, ranging from increasing your user retention rate to creating a closer relationship with your users. Although it might seem complicated, setting up your email marketing system will allow you to get an automated interaction channel with your users.
Now that you have accustomed yourself to the many marketing strategies involved in SaaS, it’s time to develop a good marketing team that will share the work. But where should you start? During the first three years after their foundation, SaaS companies spend between 80 to 120% of their revenue on sales and marketing. But […]
Generating leads and traffic is the biggest challenge for 61% of marketers. The reason for that is they don’t use the correct strategies to get potential customers or existing customers interested in their new features or products, and this is exactly where demand generation comes into play. If you’re looking for a way to get […]
Inbound marketing‘s effectiveness cannot be debated at this point: this marketing technique generates three times the leads per dollar compared to traditional marketing methods. However, you’ll only see the results if you’re using the correct strategies and the correct tools. There are various musts of inbound marketing: the first is to optimize your sites and […]
Marketing reach is an key performance metric that helps with optimizing your time and resource spending in the best way possible. If you are in the marketing or advertising industry, you have probably heard this term before, but read more to find out how to calculate your market reach, how it differs from impressions and strategies […]
The SaaS industry has grown outrageously over the past decade —and it’s still growing. Unfortunately, this makes the environment become much more competitive and it get harder and harder to stand out. This is why your SaaS company probably needs a marketing consulting agency to guide through the rough marketplace. But how do you find […]
Growth is a primary goal of most companies regardless of their size, industry, or the number of years they’ve been in business. And it goes without saying that revenue growth is one of the most important aspects to overall growth. For more revenue, you need to work on increasing the amount of value a customer […]
Marketing is one of the core departments of any B2B SaaS company. As nobody goes to college to learn SaaS marketing, we all look for resources to learn more. This article is a compilation of different credible resources for every part of your marketing strategy to make navigating through different resources and learning easier. If […]
With customer experience positively influencing the purchasing decisions of 74% of consumers, it’s safe to say that an engaged customer base is the lifeblood of any successful SaaS business. Taking a good look at your customer base is essential to ensure that your entire customer service experience is satisfactory. It also helps you implement necessary […]
There are five main elements of marketing that are controlled to influence customers, increase business value, and come forward amongst competitors. They are called the 5 Ps of marketing or the marketing mix. These five points — which are product, price, promotion, placement, and people — are used by companies to understand their market and its needs better. Thinking on […]
There are tons of marketing metrics available to SaaS companies, each addressing a different goal of your marketing strategy. Sometimes it can be hard to decide on the right key metrics, and sometimes you don’t have the resources to look at everything at once. So, here is a guide to SaaS marketing with a list […]
In any industry and market, you always need to make yourself stand out. There is always a lot of competition and you need to appear as a powerful and unique brand. A brand positioning statement is what provides that. It is the foundation of your marketing, and it informs every decision from the services you […]
Pay-per-click advertising, or PPC, is one of the most important yet misunderstood areas of digital marketing. PPC reports serve a critical role and help marketers get a complete understanding of the types of ads that resonate most with audiences and which marketing channels are performing the best to optimize ad spend and increase the chance […]
Display adverts are shown to viewers on websites other than search engines and banner size is one of the most important components of it. They aim to reach a very large amount of audience on numerous different websites and attract the most people they can. Display ads can also be used for remarketing purposes which […]