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B2B SaaS companies spent more than 45% of their paid media budget on Linkedin Ads in 2023; the current data shows that this will increase to 50% in 2024, which means that Linkedin will exceed Google Ads and become the most budget-allocated channel. That being said, there are still lots of opinions about Linkedin Ads […]
In the beginning of this year, we decided to publish our first Labs report on the relationship between last touch and self-reported attribution, knowing the results would help us better understand the effectiveness of our GTM motions. Following the initial report, we decided to create a second chapter. Here, we will examine not only first […]
One of the few things everyone in the B2B SaaS can agree on is that the buyer journey is not linear and it requires multiple touchpoints to close a deal. In the ideal world, where there is no war, hunger, and unlimited runway for each startup, one can assume that if they have the product-market […]