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If you described B2B marketing to a B2C marketer, would they see it as marketing, or would they see it as: Digital salesSales enablementTotal madness Either way, they’d be right. Unfortunately, most of B2B marketing simply doesn’t deserve to be described as marketing. To understand how we got here, we need to understand the never-ending […]
Alan Weiss once said something that sounds like common sense: “The purpose of a business is to offer value (through products and/or services) to customers, who pay for the value with cash or equivalents.” So, how come the core functions (Marketing, Sales, Product, and Customer Success) of most B2B businesses have completely different goals than […]
Within the context of the IoT’s massive growth in recent years, and the increasing necessity of internet of things app development, it is no surprise that SaaS is sought after. SaaS solutions can be beneficial to those working in different industries. It isn’t only good for people working in offices. It also helps those who […]