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Growth is a primary goal of most companies regardless of their size, industry, or the number of years they’ve been in business. And it goes without saying that revenue growth is one of the most important aspects to overall growth. For more revenue, you need to work on increasing the amount of value a customer […]
If you’re a marketer, you’ve probably already heard the terms customer journey, customer experience maps, customer funnel, and plenty of other very similar-sounding jargon. And if you’re like most people, you’ve probably been wondering “what do you mean customer journey vs customer experience maps? Aren’t they the same thing!?” Well, they’re not, but both these […]