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Acquiring new customers can be up to 25 times more expensive than retaining old ones. Customer retention is the key to a stable source of income for your business, as existing customers’ repeat purchases keep your business running. So, how can you see if your customers are engaging with your business and making these repeat […]
Implementing a Business Intelligence solution can lead to a 127% ROI in only three years. But before implementing a BI solution, you should know what Business Intelligence is about and how it contributes to your SaaS company’s decision-making process.
These are questions all SaaS businesses, and especially marketers working for said businesses, find themselves asking. And all of these questions are categorized under one term: customer experience. To learn more about customer experience, why it's important, and how you can assess it, keep reading.
It's important to use the right tools while analyzing and improving product engagement in B2B SaaS marketing. Amplitude and Heap are two of the most popular product analytics platforms that enable companies to track their users' product engagement. In this article, I’ll take a deep look into both.
As a SaaS company, you're probably familiar with the word "retention." However, if the only retention you're focusing on is customer retention, you're missing out on two other important metrics: Net Revenue Retention (NRR) and Gross Revenue Retention (GRR).
Increasing your SaaS customer retention rate by 5% may increase your profits by a rate up to 95%. Since most revenue and profit of SaaS companies come from retained customers instead of new ones, it’s a great idea to look into improving customer retention. Customer retention is your brand’s ability to turn existing customers into […]
Now that you have accustomed yourself to the many marketing strategies involved in SaaS, it’s time to develop a good marketing team that will share the work. But where should you start? During the first three years after their foundation, SaaS companies spend between 80 to 120% of their revenue on sales and marketing. But […]
Generating leads and traffic is the biggest challenge for 61% of marketers. The reason for that is they don’t use the correct strategies to get potential customers or existing customers interested in their new features or products, and this is exactly where demand generation comes into play. If you’re looking for a way to get […]
Inbound marketing‘s effectiveness cannot be debated at this point: this marketing technique generates three times the leads per dollar compared to traditional marketing methods. However, you’ll only see the results if you’re using the correct strategies and the correct tools. There are various musts of inbound marketing: the first is to optimize your sites and […]