Posts by Dilay Namlı

Actionable advice delivered straight to your inbox. No spam.

5 Elements of Effective Data Storytelling

5 Elements of Effective Data Storytelling

Having access to countless metrics and numbers doesn’t make analytics easier. What makes it easier is using an old, reliable method: storytelling.


SaaS Growth Rate Statistics and Averages

SaaS Growth Rate Statistics and Averages

Your growth rate indicates financial health and overall marketing, sales, product, and service performance. If you want your business to survive, you must keep this metric in check.

What is Growth Hacking? Using Data to Increase the Growth of a Business

What is Growth Hacking? Using Data to Increase the Growth of a Business

"Hacking” growth sounds great. But what does it mean, and how do you do it? Learn how from this article.


Average Churn Rate by Industry

Average Churn Rate by Industry

If you don’t know the right strategies, lowering churn can be challenging. So, you should know where you stand and how you can improve.

Here’s What 10 SaaS Marketers Have to Say About Marketing Attribution

Here’s What 10 SaaS Marketers Have to Say About Marketing Attribution

Attribution can make your marketing strategy 15 to 30 percent more efficient–but only if it’s done correctly. Learn from the expertise of 10 marketers to improve your strategy.


SaaS Business Intelligence Best Practices You Need to Implement

SaaS Business Intelligence Best Practices You Need to Implement

Learn about the best way to integrate BI practices into your business so that you make data-driven decisions easily.

Why Session Replay Tools May Not Be the Best Fit for Your Business

Why Session Replay Tools May Not Be the Best Fit for Your Business

Businesses use session replay tools to understand customer journeys, but this doesn’t mean that your company must also be investing in one. Here are a few reasons wh


Why Value-Based Marketing Personalization is the Future

Why Value-Based Marketing Personalization is the Future

Value-based marketing personalization helps businesses meet customers’ expectations. Learn more here to get started.

Average Customer Lifetime Value by Industry (ACLV)

Average Customer Lifetime Value by Industry (ACLV)

Acquiring new customers can be up to 25 times more expensive than retaining old ones. Customer retention is the key to a stable source of income for your business, as existing customers’ repeat purchases keep your business running.   So, how can you see if your customers are engaging with your business and making these repeat […]


Lead Attribution: What is It and Why it Should Be a Priority for Your Business

Lead Attribution: What is It and Why it Should Be a Priority for Your Business

To benefit from the many uses of lead attribution, learn about the different models and choose the right tool by reading this article.

What is Business Intelligence? Definition and Reasons Why Your SaaS Needs It

What is Business Intelligence? Definition and Reasons Why Your SaaS Needs It

Implementing a Business Intelligence solution can lead to a 127% ROI in only three years. But before implementing a BI solution, you should know what Business Intelligence is about and how it contributes to your SaaS company’s decision-making process.


5 Ways to Get Feature Adoption Right

5 Ways to Get Feature Adoption Right

How can you increase the number of customers that take full advantage of your products? Learn about feature adoption to answer this question.

Best SaaS Content Tools

Best SaaS Content Tools

Just like any other marketing strategy, a good content marketing strategy requires good planning and analytics, and it requires the right marketing tools that can help you with all of these requirements.


Best Attribution Models For SEO

Best Attribution Models For SEO

How can you measure the contribution of organic search and SEO to your marketing efforts? Find out by learning about Marketing Attribution.

Ultimate Guide To:Product Adoption Curve

Ultimate Guide To:Product Adoption Curve

Product adoption is what builds and maintains an active customer base. To increase adoption, learn about the product adoption curve and its stages.


8 Important Metrics For Product Managers

8 Important Metrics For Product Managers

One in every five products fails to meet customers' expectations. Use the metrics here to ensure that your product isn't the one that disappoints.

Guide To Customer Acquisition Funnel

Guide To Customer Acquisition Funnel

The Customer Acquisition Funnel outlines the stages customers go through before making a purchase. Using this funnel, you can prevent up to 90% of your leads from leaving.


Recurring Revenue Analytics

Recurring Revenue Analytics

The revenue that your customers repeatedly generate over time is called Recurring Revenue. To ensure financial stability, track customer loyalty and optimize marketing channels' performances, you should be usin Recurring Revenue Analytics.

An Introduction to SaaS Marketing Analytics

An Introduction to SaaS Marketing Analytics

Analyzing marketing data is the only for businesses to make decisions based on evidence. That's why learning about and using Marketing Analytics is so important.


Top 14 Customer Engagement Success Metrics

Top 14 Customer Engagement Success Metrics

Just like any other SaaS marketing and sales strategy, increasing the efficiency of your customer engagement programs requires careful tracking, optimization, and choosing the right metrics.

B2B SaaS Marketing Metrics: 8 Experts Share Their Opinions

B2B SaaS Marketing Metrics: 8 Experts Share Their Opinions

It's vital to know whether or not your marketing spend is returning to your company in the form of leads and retention. To understand if your marketing efforts are fruitful, you should track the right B2B metrics.


Sales Content Performance

Sales Content Performance

Customers don't want to spend hours searching for information about your products or on finding comparison posts. That's why you need high-performing Sales Content in SaaS.

Content Marketing Analytics: Top Questions, Tools, and Metrics

Content Marketing Analytics: Top Questions, Tools, and Metrics

More than 70% of marketers are investing in content marketing. Using the questions, metrics, and tools here to improve your strategy will help you get ahead of them.


Here’s What You Need in an SEO Dashboard

Here’s What You Need in an SEO Dashboard

A crucial part of Marketing Analytics, SEO should be one of your top priorities as a SaaS company. Read this article to learn more about how you can optimize your SEO strategy with dashboards.

Product Marketing KPIs & Metrics

Product Marketing KPIs & Metrics

Optimizing your Product Marketing strategy is only possible with the right KPIs. The 12 metrics in this article are the ones you should be tracking.


SEO Analytics: You Might Be Doing It Wrong

SEO Analytics: You Might Be Doing It Wrong

SaaS companies must have a good understanding of search engine optimization and have the necessary tools to get traffic to their sites. In this article, I talk about this SEO process in detail.

SaaS Content Marketing: 9,000 Word Guide For 2022

SaaS Content Marketing: 9,000 Word Guide For 2022

If you want your brand to keep up with the others, you need to have a good strategy yourself. So here's the ultimate guide for you to start off if you're new to content marketing, and to improve if you've started already.


Product Success Metrics

Product Success Metrics

There are many factors that make a product "successful." So, measuring the success of a product requires various metrics that account for that variety.

Define, Track & Improve Your Product’ Activation in 2022

Define, Track & Improve Your Product’ Activation in 2022

SaaS companies achieve growth after five crucial steps: Acquisition, Activation, Revenue, Retention, and Referral. Activation is one of the most important one of these steps, so it's important to know how to measure it.


Appcues vs. Userlane: Which One You Should Choose in 2022

Appcues vs. Userlane: Which One You Should Choose in 2022

A customer's first impression is vital: it determines whether or not they'll become a loyal customer. Two popular choices of these tools are Appcues and Userlane. Learn more about them in this article.

Value-Based Pricing: Is It Good For You In 2022?

Value-Based Pricing: Is It Good For You In 2022?

Choosing the right pricing model can make a huge difference, so it's important to know about the different models. One of the most profitable ones is the value-based pricing model.


Top 10 Adoption Metrics To Track in 2022

Top 10 Adoption Metrics To Track in 2022

Measuring product adoption is crucial to establish a strong and growing customer base. Using the metrics here will help you determine your success in terms of adoption.

Top Customer Experience Metrics To Track in 2022

Top Customer Experience Metrics To Track in 2022

These are questions all SaaS businesses, and especially marketers working for said businesses, find themselves asking. And all of these questions are categorized under one term: customer experience. To learn more about customer experience, why it's important, and how you can assess it, keep reading.


Best 15 Customer Success Email Templates For SaaS

Best 15 Customer Success Email Templates For SaaS

Customer success aims to increase customer satisfaction and loyalty. To reach these goals, you should use customer success emails similar to the examples here.

Bizible vs. Dreamdata: A Complete Comparison For 2022

Bizible vs. Dreamdata: A Complete Comparison For 2022

If you are looking for an attribution tool to use for SaaS and considering Bizible and DreamData, this article will help you make the best choice.


Segment vs RudderStack: Features, Pricing, and Reviews

Segment vs RudderStack: Features, Pricing, and Reviews

If you are looking for a CDP, you should consider the newer alternative to Segment, RudderStack. I outline both tools' advantages and disadvantages in this article.

Segment vs mParticle: Which One Is Better In 2022?

Segment vs mParticle: Which One Is Better In 2022?

Segment and mParticle are two popular CDPs: in this article, I talk about both platforms in detail, so that you can make an informed choice.


Oribi Alternatives

Oribi Alternatives

Oribi is one of many web analytics platforms your SaaS company can use. In this article, I describe ten of its alternatives in detail.

6 Profitwell Alternatives You Should Try TODAY

6 Profitwell Alternatives You Should Try TODAY

Profitwell is a subscription management and analysis tool used by several SaaS brands. In this article, you can find seven alternatives that may be a better fit for you.


Amplitude vs Heap: A Detailed Comparison

Amplitude vs Heap: A Detailed Comparison

It's important to use the right tools while analyzing and improving product engagement in B2B SaaS marketing. Amplitude and Heap are two of the most popular product analytics platforms that enable companies to track their users' product engagement. In this article, I’ll take a deep look into both.

Guide to Net Revenue Retention & Gross Revenue Retention

Guide to Net Revenue Retention & Gross Revenue Retention

As a SaaS company, you're probably familiar with the word "retention." However, if the only retention you're focusing on is customer retention, you're missing out on two other important metrics: Net Revenue Retention (NRR) and Gross Revenue Retention (GRR).


Top SaaS Customer Retention Metrics To Track in 2022

Top SaaS Customer Retention Metrics To Track in 2022

Increasing your SaaS customer retention rate by 5% may increase your profits by a rate up to 95%. Since most revenue and profit of SaaS companies come from retained customers instead of new ones, it’s a great idea to look into improving customer retention. Customer retention is your brand’s ability to turn existing customers into […]

How to Structure Your SaaS Marketing Team the Best Way Possible

How to Structure Your SaaS Marketing Team the Best Way Possible

Now that you have accustomed yourself to the many marketing strategies involved in SaaS, it’s time to develop a good marketing team that will share the work. But where should you start? During the first three years after their foundation, SaaS companies spend between 80 to 120% of their revenue on sales and marketing. But […]


SaaS Demand Generation Explained

SaaS Demand Generation Explained

Generating leads and traffic is the biggest challenge for 61% of marketers. The reason for that is they don’t use the correct strategies to get potential customers or existing customers interested in their new features or products, and this is exactly where demand generation comes into play. If you’re looking for a way to get […]

Top Inbound Marketing Tools & Platforms for 2022

Top Inbound Marketing Tools & Platforms for 2022

Inbound marketing‘s effectiveness cannot be debated at this point: this marketing technique generates three times the leads per dollar compared to traditional marketing methods. However, you’ll only see the results if you’re using the correct strategies and the correct tools. There are various musts of inbound marketing: the first is to optimize your sites and […]


The Ultimate Guide to SaaS Email Marketing

The Ultimate Guide to SaaS Email Marketing

Even though sometimes it feels like our email folders are overflowing with spammy-like emails, nobody could deny the fact that email marketing has one of the highest ROI across all businesses.

Top SaaS Inbound Marketing Strategies for 2022

Top SaaS Inbound Marketing Strategies for 2022

Inbound marketing is a hot trend in the SaaS market. While you might know what inbound marketing is, you might be still thinking about the best strategies to utilize for your SaaS marketing plan in 2021.