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With revenue attribution, marketers can understand which campaigns and marketing activities lead to the highest engagement and conversions. Over time, this directs the marketing budget and resources to the sources that generate the most revenue. To learn about why B2B SaaS businesses invest in revenue attribution, what models they use, and the best attribution tools in the market, read on.
For B2B SaaS companies, tracking their business intelligence is not a choice but a necessity to survive in the competitive industry. This article provides the essential B2B SaaS analytics tools and metrics that you can use to track and improve your company’s health.
Marketing attribution software allows marketers to understand which channels, campaigns, content and ads drive the most revenue so they can optimize performance and improve ROI. If Dreamdata is not the best attribution tool for your business, keep reading to learn about other great alternatives.
Inbound marketing analytics is data that shows you the effectiveness of your inbound marketing efforts. In this article, you'll find more information about inbound marketing analytics, as well as dashboards and metrics you can use to improve your inbound marketing strategy.
Product usage data shows you how users navigate around your product, the features they use the most, and the issues they're facing. In this article, I'll explain product usage and why it's important for SaaS. I'll also list the most essential product usage metrics and show you how to calculate them.
With customer success metrics, you can measure your business' performance. They help you understand how effective your strategies are and whether your customers are satisfied with your service. In this article, I'll define the top customer success metrics, explain why they're important, and show you how to calculate them.
There are a great many sales metrics that you should track for your SaaS. Besides the most popular ones, such as MRR and LTV, another important one is ARPU, which is the average revenue per user. Although ARPU is referred to as the “vanity metric” by some, it provides valuable insights when used correctly and […]
In this article, I will be providing details about what this pricing method is, its advantages, and its disadvantages. I will also give some examples and evaluate the effectiveness of this strategy for SaaS companies so that you can make an informed decision.
Web analytics tools are essential for SaaS companies in order to better understand visitors and potential customers, improve user engagement and retention, and achieve business growth. However, with so many options, it can be tough to decide on the best analytics tool for your business. If you have been using Matomo for while and are […]