Posts by Ece Güvener

Actionable advice delivered straight to your inbox. No spam.

7 Best Product Adoption Tools for 2022

7 Best Product Adoption Tools for 2022

Product adoption is one of the most important indicators of a SaaS company’s health. In this article, you’ll find out why product adoption is so important for SaaS businesses, and top tools that you should consider to improve your product adoption.


Top 14 Product Update Emails That Will Inspire You

Top 14 Product Update Emails That Will Inspire You

Email is one of the most successful and widely used channels for B2B marketing. B2B SaaS companies use email marketing to send various emails, one of them being emails for product update announcements.

Top 6 Best Revenue Attribution Tools

Top 6 Best Revenue Attribution Tools

With revenue attribution, marketers can understand which campaigns and marketing activities lead to the highest engagement and conversions. Over time, this directs the marketing budget and resources to the sources that generate the most revenue. To learn about why B2B SaaS businesses invest in revenue attribution, what models they use, and the best attribution tools in the market, read on. 


Ultimate Guide To B2B SaaS Data Analytics

Ultimate Guide To B2B SaaS Data Analytics

For B2B SaaS companies, tracking their business intelligence is not a choice but a necessity to survive in the competitive industry. This article provides the essential B2B SaaS analytics tools and metrics that you can use to track and improve your company’s health. 

Top 6 Dreamdata Alternatives That Will Boost Your MRR

Top 6 Dreamdata Alternatives That Will Boost Your MRR

Marketing attribution software allows marketers to understand which channels, campaigns, content and ads drive the most revenue so they can optimize performance and improve ROI. If Dreamdata is not the best attribution tool for your business, keep reading to learn about other great alternatives.


Top 10 SaaS Onboarding Metrics That You Don’t Track

Top 10 SaaS Onboarding Metrics That You Don’t Track

A good onboarding will keep customers engaged, increase adoption, and reduce churn. This article lists the essential SaaS onboarding metrics you should track to measure onboarding success.

Inbound Marketing Analytics: Improve It TODAY

Inbound Marketing Analytics: Improve It TODAY

Inbound marketing analytics is data that shows you the effectiveness of your inbound marketing efforts. In this article, you'll find more information about inbound marketing analytics, as well as dashboards and metrics you can use to improve your inbound marketing strategy.


Top 6 Product Usage Metrics To Track TODAY

Top 6 Product Usage Metrics To Track TODAY

Product usage data shows you how users navigate around your product, the features they use the most, and the issues they're facing. In this article, I'll explain product usage and why it's important for SaaS. I'll also list the most essential product usage metrics and show you how to calculate them.

Top 8 SaaS SEO Tools You Should Try TODAY

Top 8 SaaS SEO Tools You Should Try TODAY

SaaS companies need a solid SEO strategy that focuses on content generation, link building, and keyword research. This article will cover the top SaaS SEO tools that can help you achieve your SEO strategy and boost website traffic.


Top 8 Customer Analytics Tools & Software for 2022

Top 8 Customer Analytics Tools & Software for 2022

With customer analytics tools, you can identify, attract and retain the most profitable customers. In this article, you’ll find out about the top customer analytics tools, their key features, and user reviews.

Customer Success Metrics

Customer Success Metrics

With customer success metrics, you can measure your business' performance. They help you understand how effective your strategies are and whether your customers are satisfied with your service. In this article, I'll define the top customer success metrics, explain why they're important, and show you how to calculate them.


Top Product Analytics Tools To Use In 2022

Top Product Analytics Tools To Use In 2022

Product analytics tools are essential to analyze user behavior and understand the performance of your digital product. This article will provide you with insights into the top product analytics tools.

What is Average Revenue Per User (ARPU)?

What is Average Revenue Per User (ARPU)?

There are a great many sales metrics that you should track for your SaaS. Besides the most popular ones, such as MRR and LTV, another important one is ARPU, which is the average revenue per user. Although ARPU is referred to as the “vanity metric” by some, it provides valuable insights when used correctly and […]


Competition-Based Pricing Strategy: Is It Good For SaaS?

Competition-Based Pricing Strategy: Is It Good For SaaS?

In this article, I will be providing details about what this pricing method is, its advantages, and its disadvantages. I will also give some examples and evaluate the effectiveness of this strategy for SaaS companies so that you can make an informed decision.

Google Data Studio Alternatives

Google Data Studio Alternatives

If you believe Google Data Studio is not the best tool for your SaaS, this article will help you find a better alternative.


7 Best Baremetrics Alternatives To Try TODAY

7 Best Baremetrics Alternatives To Try TODAY

If you've been looking for a revenue analytics tool and comparing Baremetrics alternatives, this article will help you choose the best one for your SaaS.

Mixpanel vs Heap: Which One Is Better In 2022?

Mixpanel vs Heap: Which One Is Better In 2022?

If you are trying to make a decision between Mixpanel and Heap, this article will help you make the best decision for your SaaS.


9 Matomo Alternatives That Might Be A Better Fit

9 Matomo Alternatives That Might Be A Better Fit

Web analytics tools are essential for SaaS companies in order to better understand visitors and potential customers, improve user engagement and retention, and achieve business growth. However, with so many options, it can be tough to decide on the best analytics tool for your business. If you have been using Matomo for while and are […]