Guide To Multi Channel Marketing Attribution
SaaS marketers want to know everything about sales so that they can adjust or change marketing strategies accordingly. It is crucial to track and analyze the sales process from different angles: from where your customers come from to how they purchased your product. Multi-channel attribution is the process of tracking marketing channels to understand when, where, and how customers lead to conversions or sales. This article will give you an overview of multi-channel attribution and some pros and cons, helping you understand one of the essential processes behind SaaS marketing.