Posts by Giray Çavdar

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Types of Marketing Analytics and How They Affect Marketing Strategies

Types of Marketing Analytics and How They Affect Marketing Strategies

In this article, I will talk about the different types of marketing analytics and how they (should) affect your marketing strategy. Adjusting to flexible business environments is especially vital for SaaS businesses. Aside from this article, if you are looking for ways to learn more about marketing strategies, you can check out other articles written on the HockeyStack blog.


Revenue Attribution: Everything You Need + Dashboards

Revenue Attribution: Everything You Need + Dashboards

In this article, I will talk about what revenue attribution is, why it is important for SaaS companies, and some examples of revenue attribution dashboards that you can utilize. Although this article is relatively short, I believe that you can learn a lot from it if you read it.

Average Customer Acquisition Cost (CAC) By Industry

Average Customer Acquisition Cost (CAC) By Industry

In this article, I will talk about what customer acquisition cost is, how to calculate it and how to optimize it for SaaS companies. If you are looking to expand your customer base and reach wider audiences this article will be quite useful for you.


7 DashThis Alternatives To Try TODAY

7 DashThis Alternatives To Try TODAY

In this article, I will talk about widely known alternatives to marketing reporting software, DashThis. I will mainly talk about alternatives like Databox, Klipfolio, Power BI, Whatagraph, Google Data Studio, and Agency Analytics.

Top 12 Website Engagement Metrics To Track In 2022

Top 12 Website Engagement Metrics To Track In 2022

In this article, I will talk about fundamental website engagement metrics you should know about. Knowing these metrics is vital for increasing your user activation rate through creating engaging content for your customer base. 


Appcues Alternatives

Appcues Alternatives

In this article, I will discuss some alternatives to Appcues, why you should try those out, and which one would be most suitable for your pricing range. Alternatives mentioned in this article will be Pendo, Userpilot, WalkMe, and Userguiding. I will mainly give insights regarding what they provide and how much they charge.

Top Stripe Integrations You Should Be Using In 2022

Top Stripe Integrations You Should Be Using In 2022

Stripe has many integrations that empower Stripe's metrics. Integrating Stripe with these tools can help you better utilize your metrics.


Appcues vs Pendo: A Detailed Comparison For 2022

Appcues vs Pendo: A Detailed Comparison For 2022

In this article, I will talk about Appcues and Pendo, their features, differences, and similarities. If you are stuck in choosing between Appcues and Pendo or want to learn more about these two software tools, this article will help you make the right call.

Pricing Analytics Guide For 2022

Pricing Analytics Guide For 2022

In this article, I will talk about Pricing analytics, why it is important SaaS and how you can better utilize it for your own business. If you want to learn more about using pricing analytics more efficiently, this is the article for you.


MParticle Alternatives

MParticle Alternatives

In this article, I will provide some alternatives for MParticle. The leading tools discussed in this article will be Segment, Rudderstack, Liveramp, Panoply, and Tealium. I will talk about their features, integrations, pros, cons, price, and reviews made for them.

Best 7 Marketing Analytics Tools and Software for 2022

Best 7 Marketing Analytics Tools and Software for 2022

In this article, I talk about what Marketing Analytics is, why it is important, and the software you can utilize to keep track of your Marketing Analytics Metrics. Then I will talk about Google Analytics, SemRush, BuzzSumo, Databox, Improvado, and Ahrefs, their advantages, and shortcomings.


Inbound vs Outbound Marketing

Inbound vs Outbound Marketing

In this article, I will talk about what Inbound and Outbound marketing are. I will do this by listing their differences and how you can utilize them for your business and their relation to SaaS businesses.

Segment Alternatives

Segment Alternatives

In this article, I will provide alternatives to the widely-known software Segment. If you are a company that wants to find an option for the Segment, this article is for you.


Product-Centric vs Customer-Centric: Which One Is The Best For Your SaaS?

Product-Centric vs Customer-Centric: Which One Is The Best For Your SaaS?

In this article, I will explain what the Product-Centric and Customer-Centric approaches are, their aims, differences and shortcomings. If you are a new SaaS company trying to find the right approach for your sales strategy, this article is for you.

Top 10 SaaS Engagement Email Examples

Top 10 SaaS Engagement Email Examples

There are multiple benefits of email marketing, ranging from increasing your user retention rate to creating a closer relationship with your users. Although it might seem complicated, setting up your email marketing system will allow you to get an automated interaction channel with your users.


Top 5 Klipfolio Alternatives: Which One Is The Best?

Top 5 Klipfolio Alternatives: Which One Is The Best?

In this article, I will provide some alternatives to Klipflio, how and why they are better than it, and further information to improve your SaaS business.

SaaS Marketing Plan

SaaS Marketing Plan

Marketing is not easy. There are a lot of factors to consider while creating your media strategy. You have to keep track of your team, customers, and competitors to create a successful digital marketing strategy for your company.


Profitwell vs Baremetrics

Profitwell vs Baremetrics

The process of creating a SaaS business is tough. It requires a lot of effort and data analysis. An important portion of this data analysis is comparing and thinking about the tools you will utilize.

Amplitude Alternatives

Amplitude Alternatives

Are you a user that has used Amplitude for a long time but is looking for alternatives now? In this article by HockeyStack, I will help you with some prominent alternatives that will enable you to find the software that best suits your needs.  


Recurly Alternatives

Recurly Alternatives

It is quite hard to change the system your company operates with. It is even harder to find an alternative system. If you are looking for alternatives to Recurly, this HockeyStack article will help you to compare alternatives and find the best system that suits your needs.  

Churn Rate vs Retention Rate: An Ultimate Guide

Churn Rate vs Retention Rate: An Ultimate Guide

Do you want to make long-term plans for your company's subscribers? Would you like to know through which metrics you can analyze your user base? In this HockeyStack article, I will talk about churn and retention rates for your users. Understanding these terms is essential for SaaS marketing.


What is User Activation and How to Optimize it for SaaS Companies

What is User Activation and How to Optimize it for SaaS Companies

Are you dealing with a customer base that doesn’t interact with your brand as much as you’d anticipated? You’ve come to the right place. Today, most businesses can increase the number of their leads using a variety of marketing strategies, however, ensuring that these are high quality leads that will interact with your business is […]