Actionable advice delivered straight to your inbox. No spam.
With customer success metrics, you can measure your business' performance. They help you understand how effective your strategies are and whether your customers are satisfied with your service. In this article, I'll define the top customer success metrics, explain why they're important, and show you how to calculate them.
In this article, I will talk about Appcues and Pendo, their features, differences, and similarities. If you are stuck in choosing between Appcues and Pendo or want to learn more about these two software tools, this article will help you make the right call.
Email marketing is one of the most effective marketing strategies that have been used by modern companies for a long time. Emails are easy to track, send, and receive feedback on, making them useful tools to understand whether a specific marketing strategy is working or not.
SaaS salesprocess is the intricate process of selling full-featured software as a service that is licensed for usage via the internet. Having an attractive sales process, on the other hand, is not easy, and you should be aware of the fact that many things may go wrong along the way to persuading your prospective client to sign up for your product.
There are many tools for SaaS analytics that perform a wide spectrum of different functions. Choosing the right tool for the right function makes a radical difference for your SaaS Company. Every SaaS company has its own needs, and it is essential to choose the most suitable tool for it after examining the features offered by the tools in detail.
There are a great many sales metrics that you should track for your SaaS. Besides the most popular ones, such as MRR and LTV, another important one is ARPU, which is the average revenue per user. Although ARPU is referred to as the “vanity metric” by some, it provides valuable insights when used correctly and […]
These are questions all SaaS businesses, and especially marketers working for said businesses, find themselves asking. And all of these questions are categorized under one term: customer experience. To learn more about customer experience, why it's important, and how you can assess it, keep reading.
Power BI is a data visualization tool designed and offered by Microsoft. As its name suggests, the primary focus of Power BI is business intelligence.
Power BI is a cloud-based tool and provides its users with several services under "Power BI Services." Power BI is offered for both mobile and desktop use, and the desktop use is enhanced with "Power BI Desktop."
In this article, I talk about what Marketing Analytics is, why it is important, and the software you can utilize to keep track of your Marketing Analytics Metrics. Then I will talk about Google Analytics, SemRush, BuzzSumo, Databox, Improvado, and Ahrefs, their advantages, and shortcomings.
Customer onboarding is one of the most crucial stages of customer lifecycles. It sets up the tone of the relationship between you and your customers. You can think of customer onboarding as the stage that you make the first impression, reassure your customer about your product, and ensure that your customers know what your product is.
In this article, I will be providing details about what this pricing method is, its advantages, and its disadvantages. I will also give some examples and evaluate the effectiveness of this strategy for SaaS companies so that you can make an informed decision.
In this article, I will explain what the Product-Centric and Customer-Centric approaches are, their aims, differences and shortcomings. If you are a new SaaS company trying to find the right approach for your sales strategy, this article is for you.
Segment has a feature that allows organizations to simply collect and separate their users' behaviour using their events. Segment also does a decent job of identifying users and displaying their demographics based on a variety of parameters. Segment differs from conventional ETL tools in that it is meant to gather and link customer data from a variety of marketing, analytics, and data warehousing technologies and unify it into customer profiles. It has connection to a number of SaaS data sources and data warehouse destinations, while not being primarily an ETL tool.
Subscription management is essential for SaaS companies. Successful subscription management gives a high customer retention rate, and a high retention rate indicates a profitable business. SaaSOptics is one of the most popular platforms in subscription management. SaaSOptics automates financial operations for B2B SaaS businesses. SaaSOptics is a cloud-based solution, and it is being used chiefly by start-up companies. SaaSOptics utilizes SaaS marketing and sales metrics, scale billing and payments.
There are multiple benefits of email marketing, ranging from increasing your user retention rate to creating a closer relationship with your users. Although it might seem complicated, setting up your email marketing system will allow you to get an automated interaction channel with your users.
Tiered pricing is achieved by delivering several versions of your service at different price points, hence assisting in the growth of your funnels and your business. You may achieve this by differentiating your service by adding features, perks, or traits.
Segment and LiveRamp are well-known CDPs on the market that gathers and unifies customer data to understand customer behaviors and patterns. In this article, we will look at the advantages and disadvantages of Segment and LiveRamp to help you choose the best CDP for your business.
Web analytics tools are essential for SaaS companies in order to better understand visitors and potential customers, improve user engagement and retention, and achieve business growth. However, with so many options, it can be tough to decide on the best analytics tool for your business. If you have been using Matomo for while and are […]
Trying to track and manage your subscriptions, billings, and cancellations on your own, without getting an outside source, is almost impossible. To succeed and grow, you need to find the best subscriptions and billing software. These platforms track data and metrics to help you to analyze and strategize.
There are many tools that work with businesses to optimize their subscription management, recurring revenue, and billing. ChartMogul is a very popular one among those. It does a pretty decent job and can be very helpful for businesses. However, it does have some flaws which make it very complicated and frustrating to use. Here I […]
Revenue analytics is a crucial part of understanding how well your SaaS is doing. There are a ton of different metrics that you can use to measure your business’s current situation. ACV and ARR are two of the most important ones, right after MRR. In this article, I will go into details of these two […]
Do you want to make long-term plans for your company's subscribers? Would you like to know through which metrics you can analyze your user base? In this HockeyStack article, I will talk about churn and retention rates for your users. Understanding these terms is essential for SaaS marketing.
SaaS companies need to analyze user engagement on their website and in products to find and fix UX issues, better allocate marketing budget, and grow revenue. In this blog post, I will compare two analytics platforms that you can use to analyze website engagement: Oribi and Google Analytics.
As the majority of SaaS businesses depend on subscription revenue, understanding the main drivers of retention is integral for marketing and product teams. Mixpanel and Amplitude are two well-known analytics tools to help you uncover insights so that you can improve your retention rate. This guide will help you decide between these two tools.
It's important to use the right tools while analyzing and improving product engagement in B2B SaaS marketing. Amplitude and Heap are two of the most popular product analytics platforms that enable companies to track their users' product engagement. In this article, I’ll take a deep look into both.
If you want to maintain a competitive edge and provide value to your existing and future customers, you must define, measure, and track the right metrics for your company. Here's a quick guide to critical product management metrics that will help you become a more successful product manager.
Companies always look for the best ways to maximize their profit with the least possible expense. At this point, web analytics tools come into play. They help businesses to learn more about their customer base and enable you to take data-based actions according to tracked metrics. At the end of the day, who doesn’t want […]
Have you created your very own customer base that is growing with every passing day, but feels like you have hit a glass ceiling in the sense that the proportion of your customers that actively interact with your product is stuck at a certain point? In this article, I will talk about what “User Activation” […]
As the majority of SaaS businesses rely on subscriptions, the retention rate is a critical metric to measure. It allows SaaS companies to know what should be optimized, changed, or scaled. Net Dollar Retention and Gross Dollar Retention are important product metrics that you should track if you want to retain customers in the long […]
As a SaaS company, you're probably familiar with the word "retention." However, if the only retention you're focusing on is customer retention, you're missing out on two other important metrics: Net Revenue Retention (NRR) and Gross Revenue Retention (GRR).
Increasing your customer retention rate by 5% may increase your profits by a rate up to 95%. But before telling you more about increasing this rate, let me tell you what customer retention is really about and why it’s important. Customer retention is your brand’s ability to turn customers into repeat and engaged buyers. Any […]
Lead generation is a long and complicated process. It has many steps and stages, and it might sound a little intimidating. But we’ve got you covered. All you need is here in this article: 30 Best SaaS Lead Generation Strategies to get you going. 1. Set SMART goals When you are deciding on a lead […]
Now that you have accustomed yourself to the many marketing strategies involved in SaaS, it’s time to develop a good marketing team that will share the work. But where should you start? During the first three years after their foundation, SaaS companies spend between 80 to 120% of their revenue on sales and marketing. But […]
What your customers come across before they make a purchase is perhaps the most important thing you need to know about them. How did they find you? Where did they find you? When did they find you? You need answers so that you can evaluate your marketing strategies and grow from there. This is where […]
Now that you know what is marketing attribution and best attribution models for your business & your use-case, you can now take a look at different marketing attribution tools and software to measure your marketing attribution. This article will cover the top 20 marketing attribution tools and software so that you will know the best […]
Generating leads and traffic is the biggest challenge for 61% of marketers. The reason for that is they don’t use the correct strategies to get people interested in their new features or products, and this is exactly where demand generation comes into play. If you’re looking for a way to get more leads to your […]
Inbound marketing‘s effectiveness cannot be debated at this point: this marketing technique generates three times the leads per dollar compared to traditional marketing methods. However, you’ll only see the results if you’re using the correct strategies and the correct tools. There are various musts of inbound marketing: the first is to optimize your sites and […]
Marketing attribution modeling is a tool for you to understand which parts of your marketing contribute the most for your revenue & growth. Attribution models help you understand your customers’ touch-points, your marketing channels’ contribution to sales, and more. Each model has a different way to distribute credit to touchpoints, and take their goals & […]
What type of marketing strategy costs 62% less than traditional marketing methods, but generates three times as many leads? The answer is content marketing, and its popularity is still increasing steadily. 82% of companies are using this marketing strategy, a 12% increase since last year. If you want your brand to keep up with the […]
Suppose you are a SaaS business or a traditional business with a website or an app and are trying to provide a better user experience on your digital platform but don’t have enough time or energy to spend. In that case, you have probably been looking out for digital platform adaptation software. And if you […]
Content marketing drives huge growth to the biggest SaaS companies. While working on your SaaS content marketing strategy, you would probably want to get inspired by other genius marketers who have successfully developed a content marketing strategy. In this post, I will outline what 25 SaaS companies do best with their content and how you […]
When there are countless new and exciting inbound marketing techniques, why use email marketing? The answer is simple: Email marketing is nearly 40 times more effective than marketing done via social media, and the buying process it leads to is up to 3 times faster, according to a study done by McKinsey & Company. If used correctly, this trusted […]
You have probably noticed that there are 2 main numbers on your analytics dashboard: sessions and users. Most of the time, sessions count is much higher than users as one user can equal to multiple sessions. In this article, you will learn what a unique visitor means, differences between unique visitors and sessions, and the […]
Marketing reach is an engagement metric that helps with optimizing your time and resource spend in the best way possible. If you are in the marketing or advertising industry, you have probably heard this term before, but furthermore to find out how to calculate your marketing reach, how it differs from impressions, and strategies that will […]
Do you have amazing content on your website, but don’t know how to promote it? Do you need to reach different audiences, but don’t know how? Then email marketing is what you need. What is Email Marketing? Email marketing is both a form of direct marketing and digital marketing and one of the most powerful […]
The SaaS industry has grown outrageously over the past decade —and it’s still growing. Unfortunately, this makes the environment become much more competitive and it get harder and harder to stand out. This is why your SaaS company probably needs a marketing consulting agency to guide through the rough marketplace. But how do you find […]