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In this article, I will talk about the different types of marketing analytics and how they (should) affect your marketing strategy. Adjusting to flexible business environments is especially vital for SaaS businesses. Aside from this article, if you are looking for ways to learn more about marketing strategies, you can check out other articles written on the HockeyStack blog.
In this article, I will talk about what customer acquisition cost is, how to calculate it and how to optimize it for SaaS companies. If you are looking to expand your customer base and reach wider audiences this article will be quite useful for you.
In this article, I will discuss some alternatives to Appcues, why you should try those out, and which one would be most suitable for your pricing range. Alternatives mentioned in this article will be Pendo, Userpilot, WalkMe, and Userguiding. I will mainly give insights regarding what they provide and how much they charge.
In this article, I will talk about Appcues and Pendo, their features, differences, and similarities. If you are stuck in choosing between Appcues and Pendo or want to learn more about these two software tools, this article will help you make the right call.
In this article, I talk about what Marketing Analytics is, why it is important, and the software you can utilize to keep track of your Marketing Analytics Metrics. Then I will talk about Google Analytics, SemRush, BuzzSumo, Databox, Improvado, and Ahrefs, their advantages, and shortcomings.
In this article, I will explain what the Product-Centric and Customer-Centric approaches are, their aims, differences and shortcomings. If you are a new SaaS company trying to find the right approach for your sales strategy, this article is for you.
There are multiple benefits of email marketing, ranging from increasing your user retention rate to creating a closer relationship with your users. Although it might seem complicated, setting up your email marketing system will allow you to get an automated interaction channel with your users.
Are you a user that has used Amplitude for a long time but is looking for alternatives now? In this article by HockeyStack, I will help you with some prominent alternatives that will enable you to find the software that best suits your needs.
It is quite hard to change the system your company operates with. It is even harder to find an alternative system. If you are looking for alternatives to Recurly, this HockeyStack article will help you to compare alternatives and find the best system that suits your needs.
Do you want to make long-term plans for your company's subscribers? Would you like to know through which metrics you can analyze your user base? In this HockeyStack article, I will talk about churn and retention rates for your users. Understanding these terms is essential for SaaS marketing.
Are you dealing with a customer base that doesn’t interact with your brand as much as you’d anticipated? You’ve come to the right place. Today, most businesses can increase the number of their leads using a variety of marketing strategies, however, ensuring that these are high-quality leads that will interact with your business is not […]