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Posts by Wardah Arshad

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The Beginner’s Guide to SaaS Revenue Forecasting + Revenue Template

The Beginner’s Guide to SaaS Revenue Forecasting + Revenue Template

What is Saas Revenue Forecasting? SaaS revenue forecasting is the revenue a SaaS company expects over a period of time. Revenue forecasting is becoming a critical part of business strategy today. From smaller start-ups to the SaaS giants, all entities are gathering and leveraging insights to determine and streamline the business’s direction early in the […]


How to Manage a Sales Pipeline: 6 Tips for SaaS Companies

How to Manage a Sales Pipeline: 6 Tips for SaaS Companies

“Maintaining a well-structured sales process can give you an 18% difference in revenue growth” –Harvard Business Review Study Now that I have your attention, there’s something important you need to know – you need to pay attention to your sales pipeline! If your SaaS company is dealing with B2B sales, then you already have a […]

What is Account-based Marketing and How Does it Work for SaaS Companies?

What is Account-based Marketing and How Does it Work for SaaS Companies?

Picture this: you own a SaaS business and spend hours creating the right strategy for your marketing campaigns. You’re happy with the few leads you find and can’t wait for the deals to get locked.  But that never happens.  While you expected sales from five of the ten leads you received, the result is only […]


Looking for a Snowplow Analytics Alternative? Here Are Your Options

Looking for a Snowplow Analytics Alternative? Here Are Your Options

Digitalization has effectively improved the way businesses operate.  Companies now have data-rich strategies with concrete numbers telling them where they started from and where they are now. To figure out which of these strategies are working best, companies need analytics tools that will help them understand everything from the sources that drive revenue to how […]

SaaS Growth Strategies You Need to Try in 2023 and Beyond

SaaS Growth Strategies You Need to Try in 2023 and Beyond

The Software-as-a-Service (SaaS) marketplace has been around for decades, but the rise of Industry 4.0 and events like the recent pandemic has truly propelled its growth. To be more specific, the SaaS market size is expected to scale from US $130.7B in 2021 to a staggering US $716.5B in 2028.  This means that the demand […]


How to Build a Data Analytics Dashboard for Your SaaS Company

How to Build a Data Analytics Dashboard for Your SaaS Company

Modern businesses rely on data to tap insights about market demands, expectations, and interactions. The more data you have about your potential buyer, the merrier, right?  Well, not necessarily. Research suggests that most businesses cannot benefit from more than 27% of the data at hand. This means that roughly 73% of that critical data is […]