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Your business works hard to attract customers through a mix of channels. And you probably invested a lot of time, effort, and money in gaining your customers’ trust. It only makes sense that you would want to hold on to them. A customer retention funnel is essentially the steps your customers take from the first […]
According to PWC, 86% of customers are willing to pay more for a better customer experience. Despite this, nearly 80% of consumers say that brands do not understand them as individuals, resulting in a bad customer experience. Having a clear understanding of how and through which channels your customers interact with your brand plays a […]
Anything that prevents a user from completing a desired activity on a website or app is considered user friction. While user friction is often assumed to be caused by poor user experience (UX) design, however, that’s not the only thing that prevents users from converting. However, analyzing and addressing user friction is a more complex […]
A positive customer experience is the way to go if you want your customers to be loyal and your company to keep growing. In fact, 86% of customers say they are willing to pay more for a better customer experience according to a research. But how do you know you are offering a positive customer […]