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Top 12 HubSpot Integrations You Need In 2022

HubSpot is a content marketing platform (COS). Simply, it is a full-featured inbound marketing solution with a content management system and a customer relationship management (CRM) tool as its main features.

Integrations play a crucial role in offering these tools since HubSpot aims to deliver the required tools for business managers to sell their goods and services without any unnecessary hurdles. Businesses are usually obliged to employ many applications simultaneously, even to accomplish just a single task. By delivering these apps through HubSpot’s platform, HubSpot integrations strive to create a coherent solution. Data may move between external/internal systems and the HubSpot with its integrations.

In this post, I’ll go through some of the HubSpot connections to expose different ways to connect your HubSpot website to other programs and the benefits you may receive from it.



One of the biggest problems of SaaS companies is understanding what drives revenue to the company: Is it content marketing? Customer support? Or an ad campaign? Which one brings the most engaged customers and gets the most likely to expand their accounts?

HockeyStack is a SaaS analytics tool that allows you to answer all of these questions.

Key Features

Custom dashboards

Using HockeyStack, you can build any dashboard you need with metrics from different departments. Custom dashboards allow you to connect the dots to understand better what drives your SaaS revenue.

For example, you can build a churn by the blog post user signed up report:

A trial to expansion funnel:

Product + RevOps Dashboard

An engagement by feature report:

Or active users report:

On top of custom dashboards, HockeyStack has other features too, such as

  • Surveys
  • Step-by-step user journey
  • Funnels & goals
  • Revenue Attribution

and more.

HockeyStack Pricing

HockeyStack has a free forever plan and three paid plans. Paid plans have a 14-day trial with a 30-day refund guarantee.

You can check out the pricing page here.


HubSpot’s marketing integrations are primarily focused on assisting you in increasing traffic, increasing conversions, and running entire inbound marketing campaigns at scale.

HubSpot for WordPress

The goal of HubSpot’s WordPress integration is to:

  • allow users to interact with site visitors in real time by allowing them to talk with them and answer their questions.
  • allow users to sync their contacts’ emails and information to HubSpot CRM in order to manage and segment their audiences.
  • allow users to utilize the drag-and-drop builder to create forms and popups, which can then be instantly published to your site.
  • allow users to send an automatic email when a form is filled out or a live chat message is sent.
  • allow consumers to identify which pages and traffic sources generate the most conversions so that you can keep doing what’s working while also looking for ways to improve.

Features of The Integration

Getting in touch

Emails collected on your website will immediately sync with your free CRM, whether you use HubSpot’s lead collection tools or your existing tools (Gravity Forms, Contact Form 7, Ninja Forms, and more).

Lead generation tools

You may use the drag-and-drop builder to design and publish forms, slide-ins, and banners to generate leads on your website.

Real-time interaction

It enables you to monitor your website visitors to ask you questions while they’re on your site and use live chat to connect with them when they’re most interested.

Google Ads

Google Ads is a pay-per-click (PPC) system that allows businesses to manage online business adverts to increase website traffic and revenues. It also has a tool called Google Keyword Planner, which can create and apply new keywords to current Google Ads accounts. 

Keyword ideas for a user’s website are also provided by the Keyword Planner. The solutions provided are appropriate for internal search engine optimization, which occurs within the website.

HubSpot’s Google Advertisements integration targets your consumers with relevant ads and reports on your campaigns’ genuine ROI. Begin by rapidly linking your account and choosing whether to enable ad tracking and use your tracking pixel. Then, using the HubSpot CRM, construct highly focused audiences that connect with your Ads account instantly. 

You can track the performance of your advertising using a variety of attribution views, and you can see how your ad expenditure affects your bottom line. Because your ad campaigns are managed in the exact location as the rest of your marketing, you can build a consistent narrative between your follow-up and the rest of your marketing.

Features of The Integration

Audience targeting

You can connect your pixel to HubSpot and start building website audiences based on customers’ specific interactions with your site. You can also generate tailored messaging and enhance ad interaction using practically any CRM data point to create particular audiences.

Keyword performance tracking

You can figure out which keywords have the highest CPC and generate the most income for your company. You can make better selections about which keywords to continue bidding on based on which keywords are affecting your bottom line.

Impact identification

You’ll be able to draw a clear line between clicks on your advertising, and the return on your ad spend if you manage your Google Ad campaigns in HubSpot. You won’t have to struggle while establishing your advertising’s return on investment.

Unified story

It guarantees that you maintain contact with your leads once they respond to your adverts. It also helps you create processes triggered by ad interactions and allows you to enroll them in a nurturing campaign to guarantee consistency across all consumer contact points.


Mailchimp’s all-in-one marketing platform enables businesses to market more effectively and expand quickly. They provide user-friendly AI-powered tools. Mailchimp puts your customers first, allowing you to send marketing emails and automated messages, develop focused ad campaigns, construct landing sites, send postcards, track and analyze data, and sell online.

From local groups to millions of businesses and individuals rely on Mailchimp to engage with their audience with the right message, at the right time, in the right place. MailChimp is created in 2001 and is headquartered in Atlanta, Georgia.

You can instantly construct lists from these conversion points and start building your email campaigns in Mailchimp thanks to its HubSpot integration.

The integration has sophisticated error handling, so if something goes wrong, we can get you back in sync quickly and without missing a beat.

Features of The Integration

Getting to Know Your Contacts

If you want to connect with your contacts after sending your HubSpot CRM popup forms contact lists to Mailchimp, you can utilize these lists as a marketer to create a one-of-a-kind, customized email to please your leads and customers.

HubSpot’s analysis of Mailchimp email activity

Sends, opens, clicks, and bounces from Mailchimp emails are synced to existing contacts in your HubSpot CRM. Create lists or enroll contacts in processes based on such lists using the email action.

Handling Errors

Hubspot’s Mailchimp connection is flawless; if a sync error occurs, they provide you with all the information you need to rectify the issue and continue engaging your contacts.


Intercom is a platform for customer communication. You can improve client connections with Intercom by providing tailored, messenger-based experiences across the customer journey. Intercom is used by some of the world’s most successful businesses, like Atlassian, Shopify, and New Relic, to create conversational customer experiences via chat, bots, and tailored messaging.

With Intercom’s automation and live chat, you can gather more leads from your website and sync new leads and conversations with HubSpot.

Integration’s primary goal is to keep your CRM up to date by automatically sending leads to HubSpot as you capture and qualify them with Intercom, to learn who your leads are as you chat by accessing key HubSpot data about a lead right from the Intercom Inbox, and to get a complete picture of every lead’s journey by automatically logging your conversations with them in their activity timeline.

Features of The Integration

Bots to widen your funnel

The Intercom connection automatically qualifies leads using chatbots and sends the best leads to HubSpot for nurturing. Furthermore, connecting all future Intercom conversations to leads’ HubSpot activity timelines allows you to pick up where you left off with a sale.

Chat triggers

It allows you to leverage an Intercom discussion’s date, keywords, or URL to start a HubSpot workflow. You may, for example, set up a pipeline to nurture new leads who mention “price” or “monthly plan” in their chats.

Getting each lead to the correct person

When a lead chats in, you can instantly check who the lead’s HubSpot owner is and route the lead to the appropriate person. You can also see their transaction status and lifecycle stage, providing the context you need with every discussion.


HubSpot’s sales CRM connections are primarily designed to assist you in gaining deeper insights into prospects, automating the processes you despise, and closing more transactions quicker.


 Slack is a single workspace that links you to the people and things you use on a daily basis, no matter where you are or what you’re working on. Real-time communications via calls and chat, a searchable record of all your files and chats, and integrations with a growing number of useful daily bots and applications are all available.

Salespeople spend up to a quarter of their day on things like composing emails and data entry, according to a recent HubSpot Research research.

Their integration exists to assist reduce the amount of time spent, not to add unnecessary stages. It features several enhancements like Actions, Slash Commands, and so on. With Actions, you can create tasks, tickets, contacts, or deals in Slack and associate them with existing HubSpot contacts, companies, or deals. You may search and upload HubSpot objects or activities such as companies, contacts, KPI’s for an Account, or articles directly from Slack with slash commands.

Features of The Integration

Create a HubSpot task or ticket from a Slack chat.

You can create a task in HubSpot to follow up on a hot lead that you discussed with a coworker via Slack later that day. Tasks and tickets are immediately synced with your HubSpot CRM. It puts everything where you want it when you want it, without you having to do any extra work right now.

Slash commands.

To search and submit the ticket in a Slack channel, use the slash command “/hs-search-ticket”

Slack alerts from HubSpot

You may get informed when a lead views a price sheet you emailed them earlier that day and then contact them and complete the transaction at that precise time.

Slack notifications from HubSpot

You can easily create a routine that sends a celebration notice to a Slack channel each time a sales agent wins a transaction to enhance your team’s morale.


Stripe is a technological business that creates online economic infrastructure. Companies of all sizes use their software, from small startups to large corporations, to take payments and manage their operations online. Stripe makes it simple for your business to start accepting credit cards online right away without needing a merchant account or a gateway.

The primary purpose of its HubSpot integration is to allow you to sync your data with a cloud option so that your data is continuously updated and you can follow your quotes from anywhere at any time.

Features of The Integration

Payment for quotations

With HubSpot’s native quotations, a salesperson can quickly produce a trackable quote to deliver to a prospect. Sales reps may get paid straight from their quote by connecting with Stripe, reducing the need for an unnecessary back-and-forth between purchase orders and finance departments.

Adding new contacts

HubSpot incorporates Stripe Checkout into a Quote to accept credit card payments. HubSpot creates a customer and adds subscriptions to that client in Stripe when a payment is received.

Checkout with Stripe

Sales representatives can be paid directly from their quote, avoiding the need for unnecessary back and forth between purchase orders and finance departments. It serves as a supplement by continuously populating both contact databases with the most up-to-date information.


For modern businesses, Aircall is the cloud-based phone solution of choice. They seek to assist sales and support teams with 3+ users in communicating simply and efficiently by easily integrating with the most popular CRM and Helpdesk platforms. Admins may quickly add numbers from more than 100 countries and receive comprehensive insights using real-time analytics. It is available as a desktop and mobile application. Over 7000 businesses across the world rely on Aircall.

Here are the key aims of HubSpot’s Data Sync:

  • Synchronization in both directions: Aircall and HubSpot exchange data in real time.
  • Field mappings by default: With out-of-the-box field mappings already built for you, setup is quick.
  • Historical synchronization: Your old data will sync immediately, and new data will sync as it becomes available.

Features of The Integration

Synchronizing Aircall and HubSpot data

You may eliminate manual data entry by syncing contacts between HubSpot and Aircall. When you create or change a record in one app, the information is automatically shared with the other.

Information filtering

You can have complete control over your data. You may choose between a one-way or two-way sync, which means you can transfer data from one app to the other or back and forth. You can also apply a filter to any Aircall field or HubSpot list to sync only your desired data.

Field mappings by default

In the “Shared data” section, you can see which fields have already been mapped.

Unique field mappings

You may create custom field mappings with the Operations Hub Starter or Professional plans. Custom mappings provide you the freedom to change the default mappings.


Wistia is a popular video hosting service. It was formed in 2006 to assist B2B marketers in getting more out of their videos and podcasts.

Wistia gives advertisers more control over their brand experiences and the data they need to prove ROI, from their brandable player and lead generation tools to customizable galleries and industry-leading analytics. Wistia also ensures your progress by providing free educational resources and world-class assistance.

The principal purpose of their integrations is to collect, segment quickly, and assign leads based on video triggers, guaranteeing that each click of the play button is recorded in the data of crucial business indicators.

Features of The Integration

Generating new leads and discovering more about your audience

To take advantage of better engagement rates for video content, include HubSpot forms in your films. When viewers convert to your video, their information is sent to HubSpot, and their video watching data is synced with their existing contact record.

Creates video engagement

Any watching statistics will display a Wistia video event on the contact’s HubSpot timeline. You may dive down into the contact record to see video thumbnails, viewer heatmaps, and a contact’s overall video engagement rate.

Segment and score leads

To create intelligent lists in HubSpot, use viewer data like percent watched or CTA clicked. You m sales reps are notified when their leads watch important videos and watch the offers come in.

You may also utilize visitor and prospect watching data to enroll them in processes and score leads.

Workflows may be used to send out the following video your lead should watch automatically. According to HubSpot, email merge tags make it simple to incorporate the most successful call to action on the web — a video thumbnail — and raise click-through rates by up to 21%

Media Bridge

With Media Bridge, you can access your complete Wistia collection inside HubSpot. Choose which media to embed in a HubSpot email or website quickly and easily.

Customer Service

HubSpot’s customer service integrations are primarily focused on assisting you in connecting with customers, exceeding their expectations, and converting them into promoters who help your business grow.


Jira is a popular software development platform, especially among agile teams. It is used by groups ranging from two to 20,000 to manage every stage of their process, from planning to shipping and releasing. Teams may use native roadmaps to organize their work and keep track of the big picture. With a few clicks, its no-code automation engine helps teams save time and gain power by automating any operation or process. It provides a free edition that lets teams of up to 10 members access all of Jira’s features for free for the rest of their lives.

The purpose of connecting the HubSpot connection is to use the ticket record to generate and edit Jira issues within HubSpot. You can also use the workflows tool to send notifications to your team and utilize new Jira attributes to examine your Jira issues.

Features of The Integration

Integrate Jira Issues with Service Hub Tickets

When a service person writes a HubSpot ticket for a customer’s issue, the ticket record may be used to create a new Jira issue. The user may also quickly search for and connect any existing Jira Issues to the request.

Access to Company and Contact Records

Your marketing and sales staff connect with customers regularly, and you can provide them with complete visibility into the customer experience by showing them which and how many Jira problems are related to each contact and firm. 

Ticket and Jira Issue Automation and Reporting

HubSpot reports on the progress of Jira problems can be readily generated, and issues are presently allocated to each agent. When a Jira problem related to a customer’s ticket is closed, a service person is notified. They know it’s time to follow up with their client on the good news.


SMSZap is an SMS marketing automation solution built for HubSpot users by HubSpot pros. Using workflow extensions and timeline events, SMSZap adds native text messaging capabilities to HubSpot’s Marketing, Sales, and Service Hubs.

Its primary purpose is to allow users to send automated messages using workflows that may be triggered by any HubSpot object and track all one-to-one conversations directly from a HubSpot contact timeline.

Features of The Integration

SMS Promotions & Engagements

SMSZap offers improved productivity and cost-effective messaging at scale by using Hubspot. Numbers for the United States, other countries, and shortcodes.

SMS Marketing Automation Success

Dedicated local numbers (including dedicated shortcodes) are available in all major nations. Marketers may use workflows to send and receive tailored SMS messages. Sales users may send and receive 1-to-1 messages in the HubSpot contact timeline.


Crisp is a multichannel customer support platform that allows organizations to communicate with customers or leads who are waiting for assistance in real-time. It has been a big success in the customer-driven revolution, thanks to its interactions to generate hypergrowth.

Customers utilize it to create a contemporary customer lifecycle experience for new customers, generate more quality leads, improve customer service, and raise customer happiness, all of which contribute to an overall revenue rise.

The goal is for customers to capture and convert more leads by proactively engaging with them on their website. It automatically qualifies them using bots and speaking with their top prospects in real-time while tracking it on HubSpot.

Features of The Integration

Easy conversational experiences

Live chat is the most effective approach to communicate with website visitors or customers and improve customer satisfaction. According to a study conducted by HubSpot, 79 percent of clients prefer live chat to other channels.

Personalizing the interaction

Crisp also allows you to build a one-of-a-kind consumer experience with its revolutionary features.

Centralized and unified data

Thanks to HubSpot’s shared inbox for multichannel businesses, you’ll be able to tackle the multichannel game like a pro.


Integrating HubSpot with your website may be a game-changer. I’ve attempted to give you the information you’ll need to locate and connect the HubSpot connections that will be most valuable to your website.

How many HubSpot integrations are there?

Nearly 400 different tools are integrated with HubSpot.

Are HubSpot Integrations free?

Some integrations are free to use, while others need you to sign up for a subscription to either tool.

How do I integrate HubSpot into my website?

To use the tracking code, place it before the closing /body> tag on each page of your site’s HTML code. However, most content management systems and your developers may add code to all of your site’s pages. Check installation and troubleshoot the tracking code once it’s been installed.

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