7 TapClicks Alternatives to Try in 2022

Marketing automation refers to using technology to streamline marketing efforts and increase their effectiveness. With a single automation platform, businesses deal with all marketing tasks and activities, such as managing ads, social media and email marketing, and SMS marketing.
TapClicks is one such marketing automation software that has been around for over a decade. TapClicks was founded in 2009 in San Jose, California. Over 1,000,000 dashboards have been provided by TapClicks to more than 5,000 brands, 500 media companies, and agencies globally.

In this article, I’ll talk about TapClicks, its features, and share some alternatives that you can try if TapClicks doesn’t work for you. 

What is TapClicks?

TapClicks is a cloud-based marketing analytics platform that serves as an all-in-one tool for campaign analytics, administration, and reporting for both agencies and marketers.

TapClicks is an automation application that simplifies the marketing reporting process. You may use TapClicks to aggregate information from your PPC, SEO, and social media channels and combine it to provide performance statistics for a certain time frame.

For better performance, this platform can be integrated with incorporates over 150 third-party applications. TapClicks assists businesses and organizations in automating their marketing initiatives and tracking the effectiveness of their campaigns with the use of data analysis and reports.

Users of TapClicks range from small businesses using marketing reports to large agencies and corporations. More than 250 marketing platforms, including Google Data Studio, Google AdWords, Facebook Ads, Pinterest, YouTube, Instagram, Foursquare, LinkedIn, Bing Ads, and many others, are instantly integrated with TapClicks. Users can manage all of their marketing initiatives in one location thanks to these connectors.

The reporting function in TapClicks keeps track of and controls automatic uploads to FTP, Google Drive, and Dropbox. Additionally, users can export emails to Word, Excel, or PDF, and schedule their delivery.

With the aid of interactive charts and graphs, users of TapClicks are able to produce dashboards and reports that are client-ready. The reports can also have logos, personalized titles, and help links added.

About 100 businesses use TapClicks’ services, with the majority coming from the marketing and advertising sector, followed by the software and broadcast media sectors.

TapClicks Features

• Manage a large number of clients with ease using a single dashboard.
• Receive customized customer views and high-level agency perspectives. Customized viewing will give your end users transparency.
• Get stats in real time 
• Bring your data to life with data visualization; interactive timelines, pie-charts, geomapping, text widgets, and more.
• Utilize auto-scheduled reporting to save time. Send automated HTML, PDF, and Excel email reports.
• Be the first to learn when a campaign requires attention and use notifications to make executive decisions.

TapClicks Pricing

TapClicks has three different pricing plans:

Basic: You can get email help from the TapClicks support staff and a small number of data connectors for $499 per month. This price structure is intended for smaller agencies.
Pro: This plan is 999$ a month and comes with a pro feature set and first-rate customer support. Also available to you will be more than 250 connectors. For medium-sized businesses and agencies, this one is advised.
Elite: This is a customized plan that large businesses may opt for. This package comes with premium features and personalized support. 

Why should you look for alternatives to TapClicks?

TapClicks alternatives have a variety of special features and advantages, such as new integrations, flexible pricing, more detailed data, and more.

TapClicks’ pricing is much higher compared to that of its competitors, especially for startups and marketing consultancies. But before making a purchase, prospective customers can try a free 14-day trial or a demo version. Another disadvantage is that TapClicks only updates data once a day. This frequency may not be the best for large companies that are looking for real-time insights. 

Getting responses from their support is also a very time-consuming process which can cause unnecessary delays in analysis. 

We can, therefore, draw the conclusion that TapClicks has excellent technical specifications and a lot to offer customers. However, the costs are not ideal for newly established firms.

In the following section, I will discuss TapClicks alternatives so that you can decide which one is best for you.

What are some alternatives to TapClicks?

TapClicks has been around for a long time. Over 3,000 customers have used them for use cases ranging from marketing reporting and analytics to order management and agency workflows. Many competing software have been developed over time, prompting some companies to look for TapClicks alternatives.

Here are some alternatives to TapClicks that you can consider:

Looker

Looker is a BI platform that stands out for its robust data modelling and reporting capabilities. It was founded in 1998 and was purchased by Google in 2004. Another feature that distinguishes this platform from other tools is its proprietary modelling language LookerML. Looker is entirely browser-based so no desktop software is required.

Features
Looker has the following features:

• AB Testing
• Attribution modelling
• Budgeting/forecasting
• KPI monitoring
• Tracking time on site and more.

Pricing
Looker’s pricing is determined by your company’s needs and size. That is why, unfortunately, Looker’s website does not include any pricing information. If you want to evaluate Looker’s potential to meet the needs of your SaaS company, you can request a free trial version.

Reviews
Here are some reviews for Looker from G2 website:

NinjaCat

NinjaCat is a pay-per-click (PPC) and search engine optimization (SEO) reporting platform hosted in the cloud. The software, designed for digital agencies, assists in the conversion and retention of clients through report generation, campaign management, call tracking, and budget monitoring.

Features

• Integrations with over 750 data sources
• PPC and SEO reporting 
• Monitoring budget spends 
• Customizable dashboards
• Data visualization

Pricing
NinjaCat does not have a set pricing plan, which is why there is no pricing page on their website. However, HanapinMarketing reports that the service costs between 999$ and 2599$, putting the tool far above the average market price.

Reviews
Reviews for Ninjact for you to decide if it works for your business:

Tableau

Tableau is a business intelligence (BI) and analytics solution that analyzes key business data and generates actionable insights. The solution enables businesses to collect data from multiple sources such as SQL databases, spreadsheets, and cloud apps such as Google Analytics and Salesforce in order to create a single dataset.

Features 
Here is an overview of Tableau’s features:

• Reports and a customizable dashboard
• Management of Master Data
• Scorecards
• Real-Time analytics
• Third-Party integrations and more.

Pricing
Tableau pricing is divided into two categories: on-premises or public cloud installation and Tableau-hosted installation. Tableau Creator, Tableau Explorer, and Tableau Viewer are all priced similarly. On-premises or public cloud pricing is as follows:

Pricing for using the platform deployed on Tableau’s servers is as follows:

Reviews
Here are some of the reviews of Tableau for you to consider:

DataBox

DataBox is a business analytics and reporting tool that lets you track data and performance in real time. It was founded in 2012. DataBox allows you to easily collect data from multiple sources and display it in a single dashboard. Furthermore, thanks to the simple drag-and-drop feature, these dashboards are simple to create.

Features
Here are some of the features of Databox:

• In-app event tracking
• Profitability analysis
• Real-time analytics
• Scorecards
• Uninstall tracking and more.

Pricing

Reviews
DataBox reviews from G2 website:

Domo

Domo is revolutionizing business by putting data to work for everyone. Domo’s low-code data app platform goes beyond traditional business intelligence and analytics by allowing anyone to create data apps to power any action in their business, right where the work is done. With Domo, critical business processes can be optimized in days rather than months or years.

Features
Here are some of the features of Domo: 

• “What If” Scenarios
• Budgeting/Forecasting
• Self-service Analytics and more.

Pricing
Domo does not have a set pricing option because it creates a custom plan for your company based on its needs. As a result, pricing varies from company to company.

Reviews
Here are some of the reviews of Domo for you to consider if it is good for you:

HockeyStack

HockeyStack is an analytics and attribution platform for SaaS companies. It combines sales, marketing, revenue, and product data into a single dashboard without using any code, allowing you to see what really generates revenue for your SaaS. 

​​HockeyStack uses a cookieless script with a 5-minute setup time to automatically track everything on your website and product. The code-free interface allows you to build dashboards with just a few clicks or even leverage one of the many existing dashboard templates.

The tool allows marketing teams to track the customer journey and understand how and why user behavior changes at each touchpoint. The tool can also be integrated with numerous third-party platforms, including Hubspot CRM, Paddle, Stripe, Chargebee, Mailchimp, Pipedrive, Close, and others. 

Features
HockeyStack offers these features:

• Step-by-step user journey
• Custom dashboards
• Funnels
• Insights
• Surveys
• Revenue analytics
• Segments and more.

Pricing
HockeyStack has two plans, both of which have a 14-day trial period and a 30-day money-back guarantee. The pricing page is available here.

Reviews
Here are some reviews from G2 website:

Power BI

Microsoft Power BI is web-based business analytics and data visualization platform suitable for businesses of all sizes. It monitors critical organizational data as well as all apps used by organizations. Microsoft Power BI comes with unique features and capabilities for quickly analyzing, transforming, and visualizing data, as well as sharing reports.

Features
These are some of Power BI’s features:

• Adjustable dashboard 
• Import/export of data 
• Reporting and statistics 
• Self-service data preparation

Pricing
Power BI has two pricing plans, Pro and Premium, with prices beginning at $9.99 per month. There is also a free trial period that you can opt for to see if PowerBI fits your needs.

Review
Some reviews for Power BI:

Funnel.io

Funnel is a cloud-based marketing analytics and reporting software for online advertisers and e-commerce businesses. The software collects data from advertising platforms automatically and allows marketers to visualize this data. Funnel integrates with a variety of advertising platforms, and users can also request custom integrations as needed. The Funnel API allows users to send data directly to Google Sheets, Data Studio, Google Analytics, BigQuery, Amazon Redshift, business intelligence systems, or data warehouses.

Features

• Integrations with 500 data sources
• Visualization widgets have a large amount of flexibility, with several options for graphs and charts
• Ability to export your data

Pricing 
Funnel.io has monthly pricing plans with the Standard plan starting at $499/month. It has an infinite amount of data sources and users. However, there is an additional monthly fee for each additional destination to which you connect your data, which can quickly add up.

Reviews
Here are some of the reviews of Funnel.io:

For B2C and B2B marketing and sales departments trying to expand their organization without the aid of a marketing agency, marketing automation tools have become a necessity.

Generally speaking, TapClicks is a good option if you need client-ready dashboards and reports that use interactive charts and graphs. But depending on your requirements and interests, you might have to look elsewhere for the best options.

In this article, I’ve shared some of the top alternatives to TapClicks along with their features, pricing information, and reviews to help you make an informed decision.