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Running a SaaS business on a subscription model has become incredibly popular over the past few years. However, retaining users in the long term can take a lot of work. In that case, businesses must delve into consumer data to find how to reduce the churn rate. However, not all subscription analytics tools can provide […]
Most marketing and sales teams in SaaS spend hours and hours creating the perfect pipeline for their organization. According to Hubspot, six out of ten marketers stated lead generation is their number one priority. However, with so many marketers focusing on the same goal, it can be difficult to stand out. Push overbearing sales pitches […]
With the world evolving at such a rapid rate, there’s no shortage of up-and-coming marketing trends. It’s obvious that not all these guarantee success in the SaaS world. However, many studies can back up “account-based marketing.” To execute an ABM campaign, there are multiple facets a marketer must explore. If you’re looking to implement this […]