Top SEO Reporting Tools You Must Try TODAY (Free & Paid)

SEO is the optimization process for your website content to be shown more priority in search engines.
In the optimization process, there are many elements that you need to pay attention to and many actions that you need to take in line with these elements.

To regularly monitor and analyze the success and efficiency of this whole process, it is essential to have the tools to analyze the key factors correctly in line with the key metrics and present these analyzes to you visually successfully.

With these tools, you can reduce the time and effort required to perfect your search engine optimization, which is critical to your organic traffic. By using these tools, you can also make beneficial adjustments to your Inbound marketing strategy.

Now I will analyze the features of paid and free tools that you can use for SEO reporting and explain why you should use one of them.

Free SEO reporting tools


HockeyStack is an end-to-end analytics tool for SaaS companies. HockeyStack is not an SEO reporting tool like the other tools in this list, but it’s highly beneficial for SEOs as it allows you to understand what drives revenue so that you can adjust your current strategy to bring more.

With HockeyStack, you can answer inter-departmental questions that you cannot answer with any other tool on the market, such as:

  • How much revenue did a certain blog series bring us?
  • What is the activation rate of users from Facebook Ads?
  • What is the average contract value of sales that our whitepaper generated?
  • Do users that affiliates bring churn faster than users that marketing brings?

and more.

By providing answers to these questions, HockeyStack allows SaaS businesses to get rid of fragmented data and start understanding what really affects their revenue.

Revenue + Marketing Dashboard

HockeyStack’s Features

HockeyStack offers these features with no code:

  • Step-by-step user journey
  • Custom dashboards
  • Funnels and goals
  • Insights
  • Surveys
  • Revenue analytics
  • Segments

and more

HockeyStack Pricing

HockeyStack has a free forever plan and 3 paid plans. Paid plans have a 14-day trial with a 30-day refund guarantee.

You can check out the pricing page here.

HockeyStack Integrations

  • Paddle
  • Stripe
  • Hubspot
  • Pipedrive
  • Mailchimp
  • Crisp
  • Salesforce (coming soon)
  • Zapier (coming soon)

HockeyStack Summary

The unique benefit of HockeyStack is its ability to unify your marketing, revenue, sales, and product data using no code. This allows you to uncover unique insights that you wouldn’t be able to by using multiple tools as they cause you to have fragmented data.

  1. You can integrate with Stripe, Paddle, and Hubspot and build every single dashboard that you can think of, using all sales, marketing, revenue, and product metrics.
  2. You can create funnels, goals, and surveys, which are rare to get with other tools on this list.
  3. You don’t need any developers, tracking is cookieless, and the script is small, so it doesn’t increase your site loading time.

Google Search Console

Google search console is an SEO reporting tool where you can learn about your ranking in the Google search engine and what you need to do to increase this ranking.

It was previously known as google webmaster tools.

Google search console, which offers many features you need on SEO for free, also puts in front of you the key metrics you need to observe to increase your rank in Google searches.


  • Index Reports
  • URL Inspection
  • Reports on Performance
  • Reports on Links
  • Sitemaps
  • Summary Reports


Google search console has an API integration system that will allow you to run it in collaboration with many vital platforms.


  1. The graphics and reports it offers are quite understandable and visually satisfying.
  2. It has very detailed analysis mechanisms to solve your technical problems.
  3. It has a rich and deep data pool. It uses the advantage of being a tool created within the search engine to the fullest.


  1. You are unable to upload an HTML sitemap.
  2. Its recommendations and reports for mobile use are unreliable.
  3. The tool’s suggestions for solving problems are not always clear and solutions sometimes require a high level of technical knowledge.


Google Search console is offered totally free.


SEOptimer is an SEO reporting tool that promises to provide speedy results.

The tool, which provides reports and suggestions in line with the ranking priorities of significant search engines, also helps technical optimization.

The tool focuses on being a substantial alternative, especially for small businesses and digital agencies. That’s why they try to update and support their free tools as much as the paid versions.


  • Comprehensive Website Audit
  • White Label PDF Reports
  • Embeddable Audit Tool
  • Keyword Tool
  • SEO Crawler
  • Bulk Reporting


Seoptimizer offers integration with platforms such as MailChimp and Zapier through Webhook.


  1. It can collect data very quickly and convert it into a report.
  2. Clear sources of information for what you need to do based on the results of your crawling.
  3. Besides its simple and functional interface, it offers visually powerful reports. This makes it a very user-friendly tool.


  1. Crawling Page limitation may cause problems if your website contains a lot of pages.
  2. The limits on the number of keywords are low enough to force a change in the plan used.
  3. Since they do not offer an application for mobile devices, it is not always possible to benefit from it.


You can use SEOptimizer’s Free Toolbox forever without paying anything.

But if you want to use sophisticated features that will open the doors of advanced SEO optimizing and reporting, you have to buy one of the three packages they offer.

You can find the detailed pricing page here.

However, since their main focus is small businesses, it is not hard to find a plan for you without forcing your budget limits. Also, they offer a 14-day free trial period for you to understand whether it is the right tool for your unique expectations.

Ahrefs’s Free Tools

Ahrefs is an all-in-one SEO tool software that enables you to drive organic traffic and improve your SEO performance to create a radical positive difference in your search ranking.

Even if it is not free software, Ahrefs offers a box full of great tools for free.

Some of these tools are sufficient for basic SEO reporting. Sometimes they can be used as a complement to different tools.

Although they are not at the level of an advanced SEO reporting tool, they are worth trying as a free alternative.


  • Free Keyword Generator
  • Keyword Difficulty Checker
  • Backlink Checker
  • Broken Link Checker
  • SERP Checker


Ahrefs SEO WordPress plugin comes free with the Ahrefs free Toolbox


  1. Keyword tools which are working specifically for the platforms such as Amazon, Bing and YouTube and are quite successful in this regard.
  2. Link Building abilities are great for a free toolbox
  3. Possibility of obtaining localized results according to the demographics of the audience you are addressing.


  1. Only a few of the features Ahrefs offers are available as free tools.
  2. User support for free tools is very limited.


Ahrefs offers this suite of tools for free, but if you’re looking for a more advanced experience, you may need to upgrade to the paid packages.

Google Analytics

Google Analytics is Google’s inclusive tool that will meet the reporting and analysis needs in many areas of Marketing analytics.

While you can monitor keywords, top referrals, create seo-related goals, and so much more, it is still not an SEO reporting-focused tool. So, if you are planning to use Google Analytics as your primary SEO reporting tool, it may disappoint you.

However, you can use Google Analytics to monitor some metrics directly related to SEO, and you can create reports to evaluate your SEO performance.

If you are looking for advanced experience with SEO analytics, you can look at the different tools.


  • Google Search Console Synchronization
  • Segmentation options (such as Organic Visitors)
  • Top-performing Contents and landing pages report
  • Content Drilldown report
  • Multi-channel funnel report


Google Analytics is a very effective tool, especially in the google environment. Providing direct integration with all tools in this environment, especially Google Search Console gives it an advantage in SEO optimization over the google search engine.

In addition, it provides extensive opportunities for third-party integration.


  1. Powerful real-time analysis and reporting options make it easy for you to give instant reactions.
  2. A successful tool in detecting and providing solutions to technical and performance problems.
  3. It offers direct support to the Google Search console, which offers absolute dominance over the Google Search engine.


  1. It offers direct support to the Google Search console, which offers absolute dominance over the Google Search engine.
  2. A technical background is required for tools that can be used for SEO reporting. It is difficult for a beginner to master this area.
  3. Customization options for reporting are limited, which reduces your ability to work specifically on SEO reporting.


Google is offering Google Analytics totally for free.

Paid SEO Reporting Tools


Ahrefs is a tool created to be an all-in-one toolset that will help you with your SEO needs.

It also offers a satisfying amount of training material to help you master SEO.

It is a successful tool as an SEO reporting tool, as it quickly performs many operations on behalf of search engine optimization.

Their website states that they work with many important actors such as Facebook, eBay, and Tripadvisor.


  • Competitor Analysis
  • Backlink management
  • Keyword Research
  • Website Audit
  • Rank Tracking
  • Mentions Monitoring


Ahrefs has a very positive attitude towards integrations.

They state that they care about this issue to carry themselves and their users to higher levels, and they support the creation of third-party integrations via API.


  1. It has a strong link database (world’s biggest index of live backlinks according to their website)
  2. It also has a significant amount of data on keywords
  3. Competitor analysis tools are consistent and successful, which greatly contributes to improving yourself over the competition.


  1. As a comprehensive tool, Ahrefs requires a technical background to work with the details.
  2. There are many aspects that could be improved in terms of interface and overall visual design. It can be said that it offers a rather primitive experience in visuality.
  3. It does not give enough performance in terms of speed. It can work very slowly, especially in large and detailed processes.


Ahrefs offers four packages that you can choose for different purposes.
You increase your usage limits as you switch between these packages rather than experiencing new features.

This pricing system ensures that both a small business and a large company can benefit from the tool with the same efficiency.

You can find the detailed pricing page here.

Ahrefs is classified as an expensive tool by the majority of user reviews.

Although it has free tools and offers a free trial, the fees for using all of the features may not suit all budgets.

Of course, being a comprehensive tool can avoid the need to use many other tools and can help you to control your budget.


SEMrush is a tool that makes it easier to analyze and take action in many areas of online marketing, such as SEO, Content marketing, and social media marketing.

It has ambitious features and a deep resource pool as an SEO reporting tool.

SEMrush states that the tool is trusted by companies such as Apple, Tesla, Samsung, P&G.


The features that SEMrush offers as an SEO reporting tool are:

  • Keyword Research
  • On-page SEO
  • Local SEO
  • Rank Tracking
  • Link Building
  • Competitor SEO Analysis


Semrush provides a versatile usage opportunity by providing integration support with many platforms such as WordPress, Facebook, Pinterest, Google Analytics, Google Search console, Zapier.


  1. SEMrush gives very successful comparative results in the analysis of your competitors.
  2. SEMrush is a very functional tool for reporting, It allows you to customize reports quickly and easily. While doing this, it prioritizes visuality.
  3. It is a tool that is constantly evolving in line with the feedback from the users and the conditions of the sector, so it can adapt quickly as the needs change.


  1. The data resources for backlink is not very large, which can sometimes cause difficulties in working on backlinks.
  2. It can get complicated when working in detail. The learning curve is steep. And even if we can consider constant improvement as a positive factor, it also makes it difficult to get used to the product
  3. When you have a lot of work to manage in SEMrush, it might be difficult to find your way around. It can be more systematic in terms of organization.


Semrush offers three different basic plans, but the price and content of all plans may vary depending on the number of users.

However, the price paid for each user can increase dramatically. However, it manages to appeal to different budgets by offering many essential features in the smallest package.

You can find the detailed pricing page here.


Moz is an all-in-one SEO tool that provides essential tools for analyzing and improving your SEO performance.

Moz offers two separate products that offer different services for companies of different sizes.

Among these products, Moz Local supports local businesses in the process of listing on search engines, while MOZ pro is used as an all-around inclusive SEO tool.

MOZ Pro, which also has important features as a Seo reporting tool, states that it works with actors such as Trivago, Zillow, and razorfish.


  • Link Explorer
  • Keyword Explorer
  • Site Crawl
  • Rank Tracker
  • Custom reports
  • Page optimizer


The tool offers integration support with some platforms, including HubSpot Marketing Grader, Klipfolio, Linkody.


  1. The keyword tracker tool is reliable and strong. It also has great filtering options
  2. The On-Page Grader is making the content improving process easier than ever.
  3. It has advanced but easy to understand analytics tool to get insights about SEO.


  1. Switching between the features is not easy. This lack of organization makes you lose time while doing complex tasks.
  2. Data updating frequency is not satisfactory.
  3. The limit of certain features is very low and it is not possible to increase this limit specifically, you need to upgrade the whole package for a single feature that you use frequently.


Moz Pro offers four packages. Each page differs in terms of usage limits.

Almost every plan offers the same features. However, the amount of use varies, and their limits are pretty sharp.

Unlimited reporting options are available on all plans except the Standard plan.

Moz also promises a trial period for the medium version, which their website says is the most used version.

You can find the detailed pricing page here.


Growthbar is a tool that sets out to include all the features that Content marketing teams need in order to use the best Content Marketing Practices, especially when running the SEO process.

The tool, which states that it is the safe choice of companies such as Dell, Cube,, offers a stand-alone version and also serves as a chrome extension.

It includes an AI Content tool that helps you with creating outlines and has a marketplace to meet you with great content and content writers.


  • AI Content
  • Keyword Research
  • Backlinks
  • Competitor Monitoring
  • Blog Marketplace
  • Google Chrome Extension


GrowthBar can work integrated with platforms such as Google Ads and Facebook Ads.


  1. It’s pretty easy to use and the learning curve isn’t too steep for advanced needs.
  2. Thanks to the Chrome extension, the tool is accessible at all times and you can benefit from it unexpectedly not only when you are focused on your purpose, but also in ordinary moments.
  3. Many of its features do not have annoyingly restricted usage limits. For this reason, you can perform your actions without getting nervous.


  1. No broken link building capabilities. In this regard, it may cause to use additional tools or to waste time and workforce.
  2. It does not have advanced SEO reporting and evaluation options as it is designed to perform simple operations quickly.
  3. Data takes quite a while to update, which limits its instantaneous reaction capability.


Growthbar offers three packages that do not change on the basis of features but are shaped by usage limits. Each package offers the chance to use the chrome extension. You can experience the tool with a 5-day trial version. The tool also promises a 7-day refund period.

You can find the detailed pricing page here.


Using SEO Reporting tools is critical, especially in order to increase your organic traffic and reach the right user.

Without these tools, working with manual practices can waste a lot of time and significantly reduce your impact on search engines.

However, if you choose a tool without making a detailed assessment according to your budget, needs, and industry, you may prevent your content from reaching its potential. Therefore, it should not be forgotten that all tools have their own pros and cons and that the needs of each company are quite specific.

Why do I need an SEO reporting tool?

Increasing organic traffic provides companies with many advantages. It is necessary to keep your rank in search engines as high as possible to do this.
SEO reporting tools can analyze your SEO practices through the right metrics and help you achieve maximum performance by allowing you to see your mistakes and opportunities.
Many of the top SaaS marketing agencies benefit from SEO reporting tools for such reasons.

What is an SEO audit report?

An SEO audit report is simply a type of reporting that covers the analysis of the general condition of your site in line with SEO practices and all necessary improvements.