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Posts by Emir Atlı

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HockeyStack’s Tracking Advantage

HockeyStack’s Tracking Advantage

Tracking website visitors is the core of any marketing analytics & attribution software and the more accurate your website tracking is, the more accurate your reports will be. HockeyStack uses a cookieless tracking technology called fingerprinting, which F1000 companies widely use. You also have the option to track users with cookies and switch to cookieless […]


How Raintree Increased Their MQLs by 34% and decreased CAC by 15%

How Raintree Increased Their MQLs by 34% and decreased CAC by 15%

Company 201-500 employees Industry B2B Location United States Key Results ✔️ 15% decrease in CAC ✔️ 34% increase in MQLs ✔️ 3x increase in marketing-sourced deals Problem Raintree’s main use case was to see the whole journey before someone fills out a form or contact sales and to be able to see an overview of all […]