Announcing, The Flow: your SaaS growth bible  

Posts by Emir Atlı

Actionable advice delivered straight to your inbox. No spam.

HockeyStack’s Tracking Advantage

HockeyStack’s Tracking Advantage

Tracking website visitors is the core of any marketing analytics & attribution software and the more accurate your website tracking is, the more accurate your reports will be. HockeyStack uses a cookieless tracking technology called fingerprinting, which F1000 companies widely use. You also have the option to track users with cookies and switch to cookieless […]


How Raintree Increased Their MQLs by 34% and decreased CAC by 15%

How Raintree Increased Their MQLs by 34% and decreased CAC by 15%

Company 201-500 employees Industry B2B Location United States Key Results ✔️ 15% decrease in CAC ✔️ 34% increase in MQLs ✔️ 3x increase in marketing-sourced deals Problem Raintree’s main use case was to see the whole journey before someone fills out a form or contact sales and to be able to see an overview of all […]

How does HockeyStack track users?

How does HockeyStack track users?

HockeyStack’s automatic tracking is not magic, although it certainly feels like that. What you add to your website is basically a script file hosted through a CDN network, like any other third-party app. But what separates HockeyStack from the other analytics tools is that it listens to all events registered on your website through DOM […]


Top SaaS Analytics Tools For 2022

Top SaaS Analytics Tools For 2022

There are many tools for SaaS analytics that perform a wide spectrum of different functions. Choosing the right tool for the right function makes a radical difference for your SaaS Company. Every SaaS company has its own needs, and it is essential to choose the most suitable tool for it after examining the features offered by the tools in detail.

How A Mid-Sized SaaS Used HockeyStack To Increase Upgrades By 13%

How A Mid-Sized SaaS Used HockeyStack To Increase Upgrades By 13%

How a Mid-Sized SaaS Company used HockeyStack to unify their data and unlock invaluable insights that helped them maximize upgrades & retention.


How we did $300,000 worth of sales in 3 months on AppSumo

How we did $300,000 worth of sales in 3 months on AppSumo

I'm pulling back the curtain on our 2 lifetime deal campaigns that made $300,000+ worth of sales and every single mistake we have done during these campaigns.

ACV vs ARR: Formulas, Tips, and Tricks for 2022

ACV vs ARR: Formulas, Tips, and Tricks for 2022

Revenue analytics is a crucial part of understanding how well your SaaS is doing. There are a ton of different metrics that you can use to measure your business’s current situation. ACV and ARR are two of the most important ones, right after Monthly Recurring Revenue (MRR). In this article, I will go into detail […]


SaaS Knowledge Base Guide + Tools To Check Out TODAY

SaaS Knowledge Base Guide + Tools To Check Out TODAY

You would want your users to know as much as possible about how they're going to use your product if you want to minimize churn and maximize LTV. One of the best ways to achieve this is to create a knowledge base.

Oribi vs Google Analytics

Oribi vs Google Analytics

SaaS companies need to analyze user engagement on their website and in products to find and fix UX issues, better allocate marketing budget, and grow revenue. In this blog post, I will compare two analytics platforms that you can use to analyze website engagement: Oribi and Google Analytics.


The Beginner’s Guide to Net Dollar Retention & Gross Dollar Retention

The Beginner’s Guide to Net Dollar Retention & Gross Dollar Retention

As the majority of SaaS businesses rely on subscriptions, the retention rate is a critical metric to measure. It allows SaaS companies to know what should be optimized, changed, or scaled. Net Dollar Retention and Gross Dollar Retention are important metrics that you should track if you want to retain customers in the long term […]

What is Marketing Attribution?

What is Marketing Attribution?

Marketing is hard. It's harder when you don't know what works. Marketing attribution is an effective way for you and your team to accurately track where to focus, what to improve, and how to better allocate your resources.


What Is Customer Marketing? Tips & Strategies

What Is Customer Marketing? Tips & Strategies

This article outlines what customer marketing means for SaaS companies, and how you can make the most out of it

What Are Unique Visitors?

What Are Unique Visitors?

You have probably noticed that there are 2 main numbers on your analytics dashboard: sessions and users. Most of the time, sessions count is much higher than users as one user can equal to multiple sessions. In this article, you will learn what a unique visitor means, differences between unique visitors and sessions, and the […]


The Ultimate B2B SaaS Marketing Guide

The Ultimate B2B SaaS Marketing Guide

Marketing is one of the core departments of any B2B SaaS company. As nobody goes to college to learn SaaS marketing, we all look for resources to learn more. This article is a compilation of different credible resources for every part of your marketing strategy to make navigating through different resources and learning easier. If […]

3 Customer Engagement Models to Increase Customer Success

3 Customer Engagement Models to Increase Customer Success

With customer experience positively influencing the purchasing decisions of 74% of consumers, it’s safe to say that an engaged customer base is the lifeblood of any successful SaaS business. Taking a good look at your customer base is essential to ensure that your entire customer service experience is satisfactory. It also helps you implement necessary […]


How We Built a Free Survey Tool In 48 Hours

How We Built a Free Survey Tool In 48 Hours

Recently we launched a free survey tool, which was built in just 48 hours. This is a retrospective on why we built it, how it went, and more. Why we built a free survey tool Building a survey feature has never been high on our roadmap, but our users keep requesting it to get qualitative […]

15 Best Landing Page Optimization Tools To Try TODAY

15 Best Landing Page Optimization Tools To Try TODAY

Your landing page is your company’s most important asset in terms of branding and converting your leads. A critical aspect of converting your traffic into customers is using the best tools in the market for your needs. To optimize your conversion rate, I have listed the tools that you can use today to maximize your […]