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Company 201-500 employees Industry B2B Location United States Key Results ✔️ 15% decrease in CAC ✔️ 34% increase in MQLs ✔️ 3x increase in marketing-sourced deals Problem Raintree’s main use case was to see the whole journey before someone fills out a form or contact sales and to be able to see an overview of all […]
HockeyStack’s automatic tracking is not magic, although it certainly feels like that. What you add to your website is basically a script file hosted through a CDN network, like any other third-party app. But what separates HockeyStack from the other analytics tools is that it listens to all events registered on your website through DOM […]
There are many tools for SaaS analytics that perform a wide spectrum of different functions. Choosing the right tool for the right function makes a radical difference for your SaaS Company. Every SaaS company has its own needs, and it is essential to choose the most suitable tool for it after examining the features offered by the tools in detail.
Revenue analytics is a crucial part of understanding how well your SaaS is doing. There are a ton of different metrics that you can use to measure your business’s current situation. ACV and ARR are two of the most important ones, right after Monthly Recurring Revenue (MRR). In this article, I will go into detail […]
SaaS companies need to analyze user engagement on their website and in products to find and fix UX issues, better allocate marketing budget, and grow revenue. In this blog post, I will compare two analytics platforms that you can use to analyze website engagement: Oribi and Google Analytics.
As the majority of SaaS businesses rely on subscriptions, the retention rate is a critical metric to measure. It allows SaaS companies to know what should be optimized, changed, or scaled. Net Dollar Retention and Gross Dollar Retention are important metrics that you should track if you want to retain customers in the long term […]
You have probably noticed that there are 2 main numbers on your analytics dashboard: sessions and users. Most of the time, sessions count is much higher than users as one user can equal to multiple sessions. In this article, you will learn what a unique visitor means, differences between unique visitors and sessions, and the […]
Marketing is one of the core departments of any B2B SaaS company. As nobody goes to college to learn SaaS marketing, we all look for resources to learn more. This article is a compilation of different credible resources for every part of your marketing strategy to make navigating through different resources and learning easier. If […]
With customer experience positively influencing the purchasing decisions of 74% of consumers, it’s safe to say that an engaged customer base is the lifeblood of any successful SaaS business. Taking a good look at your customer base is essential to ensure that your entire customer service experience is satisfactory. It also helps you implement necessary […]
Recently we launched a free survey tool, which was built in just 48 hours. This is a retrospective on why we built it, how it went, and more. Why we built a free survey tool Building a survey feature has never been high on our roadmap, but our users keep requesting it to get qualitative […]
Your landing page is your company’s most important asset in terms of branding and converting your leads. A critical aspect of converting your traffic into customers is using the best tools in the market for your needs. To optimize your conversion rate, I have listed the tools that you can use today to maximize your […]