Heap Alternatives

SaaS companies need product engagement and user data in order to provide a pleasant and durable relationship with their customers. In Saas customer marketing, the interaction between product and customer should be tracked, and companies should take action based on these tracks.

Heap is a well-known analytics tool in the market that helps SaaS companies analyze their users’ behavior on their website and in product. However, for many SaaS businesses, Heap is not the best option.

In this article, I will talk about Heap alternatives that might be a better option for your SaaS.


What’s HockeyStack?

HockeyStack is an end-to-end analytics tool for SaaS companies. It unifies marketing, revenue, sales, and product data into one dashboard with no code so that you can understand what really drives revenue at your SaaS. It’s completely no code, and it doesn’t require any setup.

HockeyStack’s Features

HockeyStack offers these features with no code:

  • Step-by-step user journey
  • Custom dashboards
  • Funnels and goals
  • Insights
  • Surveys
  • Revenue analytics
  • Segments

and more

HockeyStack Pricing

HockeyStack has a free forever plan and 3 paid plans. Paid plans have a 14-day trial with a 30-day refund guarantee.

You can check out the pricing page here.

HockeyStack Integrations

  • Paddle
  • Stripe
  • Hubspot
  • Salesforce (coming soon)
  • Zapier (coming soon)

HockeyStack Pros and Cons

I might be biased, but this is an objective evaluation of HockeyStack’s pros and cons 

HockeyStack Pros

The unique benefit of HockeyStack is its ability to unify your marketing, revenue, sales, and product data using no code. This allows you to uncover unique insights that you wouldn’t be able to by using multiple tools as they cause you to have fragmented data.

  1. You can integrate with Stripe, Paddle, and Hubspot and build every single dashboard that you can think of, using all sales, marketing, revenue, and product metrics.
  2. You can create funnels, goals, and surveys, which are rare to get with other tools on this list.
  3. You don’t need any developers, tracking is cookieless, and the script is small, so it doesn’t increase your site loading time.

HockeyStack Cons

HockeyStack generally lacks reporting features as it’s not focused on agencies and other reporting-based businesses.

  1. HockeyStack doesn’t have weekly e-mail reports
  2. The tool lacks some integrations, such as Salesforce, Mailchimp, and Zapier. (which are on the roadmap)

Google Analytics

What is Google Analytics?

Google Analytics is a large analytics tool with diversified features. It is attached to Google Marketing Platform since 2005 when Google purchased the Urchin company.

It offers a practical interface to its customers, and also access to the tools and machine learning capabilities only Google can achieve. Other than that, it integrates with Google’s advertising products; by doing that it allows customers to produce new business results.

It mainly focuses on website data analytics and presents visitor-view information.

Main Features of Google Analytics

These are the top main features that the company presents:

  1. Integration with other platforms
    • Since it is a tool provided by Google, it allows consumers to integrate with other Google platforms like Google Tag Manager and Google Search Console.
  2. Collecting vast amount of data
    • It has ability to collect a comprehensive data about website and visitor analytics.
  3. Critical insight
    • By gathering cruical and vast insights, it wides your marketing channels.
  4. Visual representation of reports
    • Representing the visual report generations to make complex data easier.
  5. Cookie in the browser of each visitor
    • The cookie sends you a report each time a visitor visits your website.

Use of Cases of Google Analytics

Every analysis platform has use cases in order to define its target group and main goal. Here are the use cases of Google Analytics:

Real-time Reporting

The retention reports in it are fast and based on real-time data.

Insights Report

It examines behavioral metrics and stores specific data points. In addition, it designs the metrics as snapshots.

Landing Page Bounce Rates

Landing page bounce rates give you information about whether a visitor did multiple actions on the website or left without initiating another action.

Price of Google Analytics

Google Analytics works on a hybrid model, which presents both a free and a paid version in it. For especially small businesses, the free model is very beneficial and enough. However, if you need some advanced features you have to pay recurring fees.

The paid version, which is called Goggle Analytics premium, costs an amount of $150.000 per year. The reason for choosing the premium version can be some restrictions in the free version such as data row, metrics and dimensions limitations.


What is Mixpanel?

Mixpanel is a modern analytics tool designed to track visitor activity on the website. It services consumers also from a mobile application. The company was founded by Suhail Doshi and Tim Trefren in the year of 2009 in California.

It is designed to transmit the data from user to business in the most reliable and quick way. The gathered data by Mixpanel is used for creating custom reports and measuring consumer engagement. The tracked data of your consumer leads analyzing key customer retention metrics such as product engagement and retention rates.

Main Features of Mixpanel

These are the top main features that the company presents:

  1. Custom Events
    • It gives ability to convert your multiple events to another one.
  2. A/B Testing i
    • Offers different comparisons of same document to its customers.
  3. Developed Segmentation
    • Ability to gather various qualified data of visitors.
  4. Tracking Properties
    • It gives manual incremental properties to customers.

Use Cases of Mixpanel

Here are the use cases of Mixpanel:

Teams or Functional Areas

All the teams working on your product can achieve and store the data in a proper way with the help of Mixpanel.

Seperate Customer Data from Internal User Data

It creates another data view only for your internal users. By doing that, it eliminates the needed cohorts and filters while creating new reports.

Engineering/Product Teams Working on a Specific Project

It uses its data to examine different needed versions of platforms, to help you better.

Geo-Based Teams

When you require only regional data from customers, Mixpanel allows a data view that only includes a specific region. To do that, it uses an event property called “Region”.

Price of Mixpanel

Mixpanel offers three categories of pricing to customers:

  1. Free Version Which contains 100k monthly tracked user limitation. Customers who use free version have the access for core reports, unlimited data history and data dictionaries.
  2. “Growth” Version This version starts from the price of $25 per month. It does not have any limitation about number of tracked users. With all the features in free version, it contains unlimited saved reports, impact reports with causal inference, data modeling, and group analytics.
  3. “Enterprise” Version It aims to support large businesses. Customers should offer an arrangement for deciding a reasonable price based on their needs. Other than two versions, it offers services like advanced access controls, experimental signal reports, SSO & automated provisioning, seasonal & events-based pricing, and dedicated customer success.


What is Matomo?

Matomo, or formerly Piwik, is an open-source web analytics platform produced by various developers. It mainly tracks the visitors in websites and based on these visits, it creates retention reports.

It is a well-used platform by various Saas companies and translated to 54 different languages. It is regulated by its developers regularly.

Main Features of Matomo

These are the top main features that the company presents:

  1. Advanced product analysis
    • Offers a detailed analysis to customers.
  2. Data ownership
    • Allows customers to store and achieve the data again.
  3. Privacy compliance features
    • Gives privacy to its customers.
  4. Custom metrics and dimensions
    • Examines the detailed metrics and understandable good-looking dimensions.

Use Cases of Matomo

Here are the use cases of Matomo:

Social Media Management

Offers a social media management service for web-based online SaaS companies.

Engagement Management

It is important in SaaS marketing to engage user and product. Matomo is a great analysis tool for that purpose.

Campaign Management

With Matomo, the reliability and consistency of your campaign is in the safe place!

Price of Matomo

Matomo has two categories of pricing: Free and paid versions. Paid version has different categories in it, and offers some features which are not presented in free version like Woocommerce analytics, search engine keywords performance and users flow.

Three categories of Matomo pricing are as follow:


What is Pendo?

Pendo is also a digital analysis tool that services companies in the sense of company growth, selling strategies and retention reports.

It aims to help companies with providing a better digital experience in order to gather happier visitors. It has a slogan as “software that makes your software better”.

It also has a mobile version in it and allows customers to do mobile onboarding. Other than that, it highlights the easy adaptation of platform and defends the product adaptation features in it.

Main Features of Pendo

These are the top main features that the company presents:

  1. In-app Guides
    • Targeted messeaging and walkthroughs in-app to develop feature adaptation.
  2. Feedback
    • Prioritizing based on product feedback management to choose which features to build.
  3. Mobile Application
    • It offers also a mobile application.
  4. User-research analysis
    • Comprehensive detailed analyzing tools.
  5. Customer experience management
    • Designed for a comprehensive customer experience.

Use Cases of Pendo

Here are the use cases of Pendo:

User Onboarding

Pendo allows companies to provide an increased level of consistency since they provide a consistent product experience.

Customer Retention

It presents a lot of different tools to customers like notifications, email and app delivery in order to increase rates.

Feature Adoption

It gives the ability to add new features if needed.

Product Planning

It strengthens partnerships and products with the feedback gathered by Pendo.

Price of Pendo

Pendo presents a price model with two categories dividing due to the limitation of 100 monthly tracked users. It also has a free trial available.


What is CleverTap?

CleverTap is an analyzing tool aiming to courage Saas companies in the sense of customer retention and personalization in a lifetime and real-time user data. It services various well-known mobile brands for maintaining a good relationship with customers.

It is centered in Mountain View, California in 2013 but has offices in other regions as well such as Dubai, Mumbai and Singapore.

It highlights the engagement and retention features in it and offers features in order to provide rapid growth of companies.

Main Features of CleverTap

These are the top main features that the company presents:

  1. Real-time User Data
    • It allows immediate changes and actions based on real-time datas.
  2. Hyper-personalization
    1. CleverTap offers tools and integration for hyper-personalization.
  3. Omnichannel Customer Experience
    • Due to omnichanelety, you can divide your scope of business into various sectors.

Use Cases of CleverTap

Here are the use cases of CleverTap:

Cross-Channel Messaging

It has the ability to integrate with customers through various channels like mobile, app and web versions.

Campaign Optimization

Using tools, it provides optimization to companies.

Behavioral Analytics

Provides real-time analytics to reach user trends and track behaviors.

Auidience Segmentation

It creates qualified segments to ease and perfect your targeting.

Price of CleverTap

CleverTap has two categories: CleverTap for start-ups and Clever-Tap for enterprises. The start-up version costs $200 per month and contains features like A/B testing, advanced analytics and automated segmentation.

CleverTap for enterprises has three options it, and the most popular one is the “advanced” option, which includes advanced engagement channels, AI-powered predictive segmentation and proven individualization tools.


What is Fullstory?

Fullstory is a Digital Experience Intelligence (DXI) platform mixing analyzing methods, robust session details and integrating tools for its customers.

It is servicing its customers from both web and mobile tracks. It offers complete digital experience data and quick access to robust, qualified session details.

Other than that, it allows customers to streamline workflow and information sharing between different teams in the company. It is perfect for fast data-driven business.

If you need a reliable analyzing tool allowing you to drive meaningful action between teams, you should also definitely check out HockeyStack!

Main Features of Fullstory

These are the top main features that the company presents:

  1. Driving Long-term Growth
    • Prioritizing digital fixes, updates and experiments. Following with tracking and measuring the business impact of those altering.
  2. Open API
    • A specification for defining, consuming and visualizing for web services.
  3. Large Catalog of Integrations
    • Offers it customers a growing catalog of integration probabilities.

Use of Cases of Fullstory

Here are the use cases of Fullstory:

Improving Conversions

Allows customers to gather and achieve developed conversions.

Increasing User Engagement

User engagement is crucial for SaaS companies in order to provide the best user experience.

Debugging Faster and Optimized Performance

It has various tools in it to help your company to attain optimized performance.

Identifying Points of Friction

It identifies and prioritizes points of friction.

Price of Fullstory

Fullstory offers its customers a free trial for 14 days. Other than that, it has two options: Business and Enterprise.

In the Business version, the company offers features like dev tools, heatmaps, frustration signals, event funnels and user trends.

The enterprise version includes all features of Fullstory business, such as conversions, data exports, journeys, segment alerts, SAML single sign-on, and watched elements.


What is Countly?

Countly is also an analytics platform aiming to improve the user-behavior experience. It is available on both web, desktop and various applications.

It collects data from more than 16000 applications in order to sustain reliability.

Main Features of Countly

  1. On-prem or Private Cloud
    • You can install Countly on premises or in a private cloud, each option has the same accesses.
  2. Extensible Via Plugins
    • Customers can create their own plugins to add spesific analytics and marketing capabilities they need.
  3. A Single Dashboard
    • An easy and single-oriented design to compose all the tools needed.

Use Cases of Countly

Here are the use cases of Countly:

Mobile Analytics

It offers diversified mobile analysis tools for customers.

Web Analytics

Like mobile analytics, Countly also provides web analytics in order to maintain user experience.

Price of Countly

Like other various platforms, Countly also offers two different versions to its customers: Enterprise and Community. The company defines the Enterprise option as “customizable, scalable, powerful. A game-changer for analytics.” In terms of pricing, this edition has tailored plans.

Community Edition highlights the sentence: “your own analytics server. Power of open-source meets analytics”, and it is free forever.


What is Amplitude?

Amplitude is an online product analysis tool with developed reporting capabilities. It is known for its reliable data-gathering and highlights the “behavioral layer” of customer data.

It is founded by Spenser Skates and Curtis Liu in 2012 in the name of Sonalight. After that, the founders of the company decided to focus more on the product approach and returned the name Amplitude in 2014.

It provides metrics such as monthly active users, screen views and overall taking times of actions, which is beneficial for tracking unique visitors.

Main Features of Amplitude

  1. Data Visualization
    • Easing the understanding and comparing the data.
  2. Data Import/Export
    • Beneficial feature for storing the data.
  3. User Interaction Tracking
    • Amplitude examines the detailed user interaction for a comprehensive retention.
  4. Product Data Management
    • Due to that feature, you can decide next step of your product marketing.

Use Cases of Amplitude

Here are the use cases of Amplitude:

Web Analytics

Due to its automatics events, funnels and regular tracking, it is a qualitative analytics solution for websites and mobile apps.

Marketing Analytics

Because of the same reasons, Amplitude is a qualified marketing analytics solution for SaaS companies.

Product Management

It offers a detailed product management service as an important use case.

Mobile Analytics

Mobile analytics is a crucial use case for today’s companies and different well-known businesses use Amplitude for this case.

Price of Amplitude

Here is a comparison of pricing categories in Amplitude:


As a recap, it can be concluded that web-paged and online product analysis tools offer comprehensive and detailed feature opportunities. However, to reach the targeted goals of your company, you should check which platform presents your needs better.

Each of the tools I defined focuses on a different main goal based on the scope of the SaaS company. If you need more information about companies and funnels bringing the best solutions, you should definitely check out the HockeyStack!

How can I decide which tool is more suitable for my company?

Firstly, you should define your budget and the scope of the business. For instance, if you are a start-up or a newly founded business, there is no need for a vast user-tracking and page-view capability. In that case, you can eliminate the tools designed for large communities.