Announcing, The Flow: your SaaS growth bible  

Top 10 Heap Alternatives To Try TODAY

SaaS companies need product engagement and user data in order to provide a pleasant and durable relationship with their customers. In Saas customer marketing, the interaction between product and customer should be tracked, and companies should take action based on these tracks.

Heap is a well-known analytics tool in the market that helps SaaS companies analyze their users’ behavior on their websites and in products. However, for many SaaS businesses, Heap is not the best option.

In this article, I will talk about Heap alternatives that might be a better option for your SaaS.


HockeyStack is a SaaS analytics and attribution tool used by 7000+ companies.

HockeyStack gives you complete insight into your customer journey, allowing you to track each signup, expansion, and even micro conversions such as ad clicks and blog post views. With complete marketing, sales, revenue, and product data unified into one platform, you can build any dashboard you need with the metrics that matter most for your business.

Let’s take a look at a few dashboards that you can create with HockeyStack.

Say, you’re trying to understand the way your customers interact with your business. Here, you can see a complete breakdown of each step your customer goes through, from meetings to subscriptions.

user journey

You can also find out the top pieces of content that contribute to signups:

Revenue + Marketing Dashboard

And even visualize what the trial to expansion rate journey looks like:

Product + RevOps Dashboard

On top of custom dashboards, HockeyStack has other features too, such as:

Surveys: With HockeyStack, you can create and send out surveys to understand your customers better. This can give you key information regarding customer satisfaction and even help you uncover the dark funnel.

hockeystack surveys

Funnels & goals: Users have the option to set goals such as page views, new subscriptions, and even demo bookings.

Revenue Attribution: As a complete revenue attribution tool, HockeyStack can be used to understand which channels translate to the most revenue, allowing you to optimize your customer engagement efforts.

HockeyStack Pricing

HockeyStack has two plans, both of which have a 14-day trial with a 30-day refund guarantee.

You can check out the pricing page here.

HockeyStack Integrations

  • Paddle
  • Stripe
  • Hubspot
  • Crisp Chat
  • Mailchimp
  • Intercom
  • Pipedrive
  • Chameleon
  • Salesforce
  • Zapier (coming soon)

HockeyStack Summary

The unique benefit of HockeyStack is its ability to unify your marketing, revenue, sales, and product data using no code. This allows you to uncover unique insights that you wouldn’t be able to by using multiple tools as they cause you to have fragmented data.

  1. You can integrate with Stripe, Paddle, Hubspot and other SaaS platforms to build every single dashboard that you can think of, using all sales, marketing, revenue, and product metrics.
  2. You can create funnels, goals, and surveys, which are rare to get with other tools on this list.
  3. You don’t need any developers, tracking is cookieless, and the script is small, so it doesn’t increase your site loading time.

Google Analytics

Google Analytics is a large analytics tool with diversified features. It is attached to Google Marketing Platform since 2005 when Google purchased the Urchin company.

It offers a practical interface to its customers, and also access to the tools and machine learning capabilities only Google can achieve. Other than that, it integrates with Google’s advertising products; by doing that it allows customers to produce new business results.

It mainly focuses on website data analytics and presents visitor-view information.

Check out Google Analytics alternatives!

Main Features of Google Analytics

These are the top main features that the company presents:

  1. Integration with other platforms
    • Since it is a tool provided by Google, it allows consumers to integrate with other Google platforms like Google Tag Manager and Google Search Console.
  2. Collecting vast amount of data
    • It has ability to collect a comprehensive data about website and visitor analytics.
  3. Critical insight
    • By gathering cruical and vast insights, it wides your marketing channels.
  4. Visual representation of reports
    • Representing the visual report generations to make complex data easier.
  5. Cookie in the browser of each visitor
    • The cookie sends you a report each time a visitor visits your website.

Use of Cases of Google Analytics

Every analysis platform has use cases in order to define its target group and main goal. Here are the use cases of Google Analytics:

Real-time Reporting

The retention reports in it are fast and based on real-time data.

Insights Report

It examines behavioral metrics and stores specific data points. In addition, it designs the metrics as snapshots.

Landing Page Bounce Rates

Landing page bounce rates give you information about whether a visitor did multiple actions on the website or left without initiating another action.

Price of Google Analytics

Google Analytics works on a hybrid model, which presents both a free and a paid version in it. For especially small businesses, the free model is very beneficial and enough. However, if you need some advanced features you have to pay recurring fees.

The paid version, which is called Goggle Analytics premium, costs an amount of $150.000 per year. The reason for choosing the premium version can be some restrictions in the free version such as data row, metrics, and dimensions limitations.


Mixpanel is a modern analytics tool designed to track visitor activity on the website. It services consumers also from a mobile application. The company was founded by Suhail Doshi and Tim Trefren in the year of 2009 in California.

It is designed to transmit the data from user to business in the most reliable and quick way. The gathered data by Mixpanel is used for creating custom reports and measuring consumer engagement. The tracked data of your consumer leads analyzing key customer retention metrics such as product engagement and retention rates.

Check out Mixpanel alternatives!

Main Features of Mixpanel

These are the top main features that the company presents:

  1. Custom Events
    • It gives ability to convert your multiple events to another one.
  2. A/B Testing
    • Offers different comparisons of same document to its customers.
  3. Developed Segmentation
    • Ability to gather various qualified data of visitors.
  4. Tracking Properties
    • It gives manual incremental properties to customers.

Use Cases of Mixpanel

Here are the use cases of Mixpanel:

Teams or Functional Areas

All the teams working on your product can achieve and store the data in a proper way with the help of Mixpanel.

Separate Customer Data from Internal User Data

It creates another data view only for your internal users. By doing that, it eliminates the needed cohorts and filters while creating new reports.

Engineering/Product Teams Working on a Specific Project

It uses its data to examine different needed versions of platforms, to help you better.

Geo-Based Teams

When you require only regional data from customers, Mixpanel allows a data view that only includes a specific region. To do that, it uses an event property called “Region”.

Price of Mixpanel

Mixpanel offers three categories of pricing to customers:

  1. Free Version: Which contains 100k monthly tracked user limitation. Customers who use free version have the access for core reports, unlimited data history and data dictionaries.
  2. “Growth” Version: This version starts from the price of $25 per month. It does not have any limitation about number of tracked users. With all the features in free version, it contains unlimited saved reports, impact reports with causal inference, data modeling, and group analytics.
  3. “Enterprise” Version: It aims to support large businesses. Customers should offer an arrangement for deciding a reasonable price based on their needs. Other than two versions, it offers services like advanced access controls, experimental signal reports, SSO & automated provisioning, seasonal & events-based pricing, and dedicated customer success.


Matomo, or formerly Piwik, is an open-source web analytics platform produced by various developers. It mainly tracks the visitors in websites and based on these visits, it creates retention reports.

It is a well-used platform by various Saas companies and translated to 54 different languages. It is regulated by its developers regularly.

Check out Matomo alternatives!

Main Features of Matomo

These are the top main features that the company presents:

  1. Advanced product analysis
    • Offers a detailed analysis to customers.
  2. Data ownership
    • Allows customers to store and achieve the data again.
  3. Privacy compliance features
    • Gives privacy to its customers.
  4. Custom metrics and dimensions
    • Examines the detailed metrics and understandable good-looking dimensions.

Use Cases of Matomo

Here are the use cases of Matomo:

Social Media Management

Offers a social media management service for web-based online SaaS companies.

Engagement Management

It is important in SaaS marketing to engage users and products. Matomo is a great analysis tool for that purpose.

Campaign Management

With Matomo, the reliability and consistency of your campaign are in a safe place!

Price of Matomo

Matomo has two categories of pricing: Free and paid versions. The paid version has different categories in it, and offers some features which are not presented in the free version like Woocommerce analytics, search engine keywords performance, and users flow.

Three categories of Matomo pricing are as follow:

Analytics and Attribution with No Code

Track key metrics, identify sales trends, and determine your top performing revenue channels all without typing any code

Try HockeyStack Today!


Pendo is also a digital analysis tool that services companies in the sense of company growth, selling strategies, and retention reports.

It aims to help companies with providing a better digital experience in order to gather happier visitors. It has a slogan as “software that makes your software better”.

It also has a mobile version in it and allows customers to do mobile onboarding. Other than that, it highlights the easy adaptation of the platform and defends the product adaptation features in it.

Check out Pendo vs Walkme!

Main Features of Pendo

These are the top main features that the company presents:

  1. In-app Guides
    • Targeted messeaging and walkthroughs in-app to develop feature adaptation.
  2. Feedback
    • Prioritizing based on product feedback management to choose which features to build.
  3. Mobile Application
    • It offers also a mobile application.
  4. User-research analysis
    • Comprehensive detailed analyzing tools.
  5. Customer experience management
    • Designed for a comprehensive customer experience.

Use Cases of Pendo

User Onboarding

Pendo allows companies to provide an increased level of consistency since they provide a consistent product experience.

Customer Retention

It presents a lot of different tools to customers like notifications, email, and app delivery in order to increase rates.

Feature Adoption

It gives the ability to add new features if needed.

Product Planning

It strengthens partnerships and products with the feedback gathered by Pendo.

Price of Pendo

Pendo presents a price model with two categories dividing due to the limitation of 100 monthly tracked users. It also has a free trial available.


CleverTap is an analyzing tool aiming to courage Saas companies in the sense of customer retention and personalization in a lifetime and real-time user data. It services various well-known mobile brands for maintaining a good relationship with customers.

It is centered in Mountain View, California in 2013 but has offices in other regions as well such as Dubai, Mumbai and Singapore.

It highlights the engagement and retention features in it and offers features in order to provide rapid growth of companies.

Main Features of CleverTap

These are the top main features that the company presents:

  1. Real-time User Data
    • It allows immediate changes and actions based on real-time datas.
  2. Hyper-personalization
    1. CleverTap offers tools and integration for hyper-personalization.
  3. Omnichannel Customer Experience
    • Due to omnichanelety, you can divide your scope of business into various sectors.

Use Cases of CleverTap

Here are the use cases of CleverTap:

Cross-Channel Messaging

It has the ability to integrate with customers through various channels like mobile, app, and web versions.

Campaign Optimization

Using tools provides optimization to companies.

Behavioral Analytics

Provides real-time analytics to reach user trends and track behaviors.

Auidience Segmentation

It creates qualified segments to ease and perfect your targeting.

Price of CleverTap

CleverTap has two categories: CleverTap for start-ups and Clever-Tap for enterprises. The start-up version costs $200 per month and contains features like A/B testing, advanced analytics, and automated segmentation.

CleverTap for enterprises has three options, and the most popular one is the “advanced” option, which includes advanced engagement channels, AI-powered predictive segmentation, and proven individualization tools.


What is Fullstory?

Fullstory is a Digital Experience Intelligence (DXI) platform mixing analyzing methods, robust session details, and integrating tools for its customers.

It is servicing its customers from both web and mobile tracks. It offers complete digital experience data and quick access to robust, qualified session details.

Other than that, it allows customers to streamline workflow and information sharing between different teams in the company. It is perfect for fast data-driven business.

If you need a reliable analyzing tool allowing you to drive meaningful action between teams, you should also definitely check out HockeyStack!

Main Features of Fullstory

These are the top main features that the company presents:

  1. Driving Long-term Growth
    • Prioritizing digital fixes, updates and experiments. Following with tracking and measuring the business impact of those altering.
  2. Open API
    • A specification for defining, consuming and visualizing for web services.
  3. Large Catalog of Integrations
    • Offers it customers a growing catalog of integration probabilities.

Use of Cases of Fullstory

Improving Conversions

Allows customers to gather and achieve developed conversions.

Increasing User Engagement

User engagement is crucial for SaaS companies in order to provide the best user experience.

Debugging Faster and Optimized Performance

It has various tools in it to help your company to attain optimized performance.

Identifying Points of Friction

It identifies and prioritizes points of friction.

Price of Fullstory

Fullstory offers its customers a free trial for 14 days. Other than that, it has two options: Business and Enterprise.

In the Business version, the company offers features like dev tools, heatmaps, frustration signals, event funnels and user trends.

The enterprise version includes all features of Fullstory business, such as conversions, data exports, journeys, segment alerts, SAML single sign-on, and watched elements.


Countly is also an analytics platform aiming to improve the user-behavior experience. It is available on both web, desktop, and various applications.

It collects data from more than 16000 applications in order to sustain reliability.

Check out Countly alternatives!

Main Features of Countly

  1. On-prem or Private Cloud
    • You can install Countly on premises or in a private cloud, each option has the same accesses.
  2. Extensible Via Plugins
    • Customers can create their own plugins to add spesific analytics and marketing capabilities they need.
  3. A Single Dashboard
    • An easy and single-oriented design to compose all the tools needed.

Use Cases of Countly

Mobile Analytics

It offers diversified mobile analysis tools for customers.

Web Analytics

Like mobile analytics, Countly also provides web analytics in order to maintain user experience.

Price of Countly

Like other various platforms, Countly also offers two different versions to its customers: Enterprise and Community. The company defines the Enterprise option as “customizable, scalable, powerful. A game-changer for analytics.” In terms of pricing, this edition has tailored plans.

Community Edition highlights the sentence: “your own analytics server. Power of open-source meets analytics”, and it is free forever.


Amplitude is an online product analysis tool with developed reporting capabilities. It is known for its reliable data-gathering and highlights the “behavioral layer” of customer data.

It is founded by Spenser Skates and Curtis Liu in 2012 in the name of Sonalight. After that, the founders of the company decided to focus more on the product approach and returned the name Amplitude in 2014.

It provides metrics such as monthly active users, screen views, and overall taking times of actions, which is beneficial for tracking unique visitors.

Check out Amplitude alternatives!

Main Features of Amplitude

  1. Data Visualization
    • Easing the understanding and comparing the data.
  2. Data Import/Export
    • Beneficial feature for storing the data.
  3. User Interaction Tracking
    • Amplitude examines the detailed user interaction for a comprehensive retention.
  4. Product Data Management
    • Due to that feature, you can decide next step of your product marketing.

Price of Amplitude

Here is a comparison of pricing categories in Amplitude:


As a recap, it can be concluded that web-paged and online product analysis tools offer comprehensive and detailed feature opportunities. However, to reach the targeted goals of your company, you should check which platform presents your needs better.

Each of the tools I defined focuses on a different main goal based on the scope of the SaaS company. If you need more information about companies and funnels bringing the best solutions, you should definitely check out the HockeyStack!

How can I decide which tool is more suitable for my company?

Firstly, you should define your budget and the scope of the business. For instance, if you are a start-up or a newly founded business, there is no need for a vast user-tracking and page-view capability. In that case, you can eliminate the tools designed for large communities.

Subscribe to the The Flow's weekly issues Sharing everything we know about growth, with real playbooks we use, interviews with top growth leaders, and research & opinion pieces.


Uncover What Drives Revenue