Forecast the future by understanding the past.

HockeyStack uses statistical algorithms like marketing mix modeling and predictive analytics to better understand historical performance and to accurately forecast future performance.

Trusted by GTM teams around the world
Simulate new budget scenarios 

HockeyStack models historical marketing performance data and predicts future budget scenarios for you. Now you can estimate revenue growth at different budgets and see where, when, and how much to spend to hit your targets- all in a few clicks.

Estimate future performance, in real-time

HockeyStack analyzes historical trends so it can predict growth over a specific time period in the future. For example, want to see what organic traffic will look like over the next six months? Or how demo requests will grow over three months? HockeyStack will show you a forecasted growth estimate. 

Allocate resources more efficiently 

With the holistic analytics, HockeyStack gives you the data to identify and cut waste, adjust investments, pinpoint opportunities, and forecast and plan with confidence.

What’s possible?

Pair self-attribution with software-attribution. Make better decisions.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

What’s possible?

Trend analysis

We use machine learning to weigh the value of each touchpoint more accurately than traditional models by comparing them with touchpoints from historical closed/won journeys. 

Accurate budgeting

HockeyStack tracks previously dark touchpoints, like podcast listens, LinkedIn ad impressions, gifts received, event interactions, and self-reported attribution from form fills. 

Regression analysis

Find relationships between variables and outcomes that you can’t detect on your own so you can predict future outcomes with more accuracy. 

Scenario planning 

Stay prepared for different scenarios so you can plan and adjust your marketing strategy accordingly.

What’s possible?
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Maximizing the Pipeline ROI with HockeyStack

Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.

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Return on ad spend in paid social


Increase in spend:pipeline ROI

3 days

saved every month from manual reporting

“HockeyStack's integration with my entire tech stack has been a game-changer. The amount of insights you get is unmatched. It basically shows your funnel in another perspective.”
Canberk Beker
Ex-Group Head of Paid at Cognism
Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

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Paid ROI in the pipeline


form submission in a quarter


visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

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increase in content-influenced opportunities


increase in opportunities


increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing

I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.

HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.

As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.

Marty Goldman, Regional Sales Manager
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