HockeyStack - Playbooks

Step-by-step actionable guides on what we test, why we do it, and how we measure it.

LinkedIn ConnectedTV Playbook

This playbook covers everything you need to know to start your journey with ConnectedTV

How to Launch Research Reports

This playbook focuses on building and operationalizing content production and how HockeyStack streamlined its Labs production.

Additional resources

REPORTS

A comprehensive analysis on marketing and revenue data in 2023.

The Self-Attribution Report ‘24

Of the 8,528 self-reported responses, search engines took home the lion's share, followed by social media, word of mouth, online, and content.