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Oribi Alternatives

In 2020, the use of marketing analytics tools was more than 50%. This is because real-time analytics, AI, and automation are gaining more importance each day, leading companies to analytics tools. As a SaaS company trying to optimize its marketing strategies, your job is to find the tool that’ll provide you all the data and metrics that you need. However, more than half of marketers do not trust their modeling techniques, meaning that finding the right tool for your brand isn’t as easy as you may think.

One of the tools you can use for your analytics needs is Oribi, a website and marketing performance analytics software. Oribi provides customers with a list of features including ROI tracking, customer journey mapping, and behavioral analytics.

However, Oribi may still not be the tool you’re looking for, or its pricing may be a deterring factor, as the cheapest plan starts from $540/month.

In this article, I’ll provide nine alternatives that you should consider before starting to work with Oribi.


HockeyStack is an end-to-end analytics tool for SaaS companies. It unifies marketing, revenue, sales, and product data into one dashboard with no code so that you can understand what really drives revenue at your SaaS. It’s completely no code, and it doesn’t require any setup.

HockeyStack’s Features

HockeyStack offers these features with no code:

  • Step-by-step user journey
  • Custom dashboards
  • Funnels and goals
  • Insights
  • Surveys
  • Revenue analytics
  • Segments

and more

HockeyStack Pricing

HockeyStack has a free forever plan and 3 paid plans. Paid plans have a 14-day trial with a 30-day refund guarantee.

You can check out the pricing page here.

HockeyStack Integrations

  • Paddle
  • Stripe
  • Hubspot
  • Salesforce (coming soon)
  • Zapier (coming soon)

HockeyStack Pros and Cons

I might be biased, but this is an objective evaluation of HockeyStack’s pros and cons 🙂

HockeyStack Pros

The unique benefit of HockeyStack is its ability to unify your marketing, revenue, sales, and product data using no code. This allows you to uncover unique insights that you wouldn’t be able to by using multiple tools as they cause you to have fragmented data.

  1. You can integrate with Stripe, Paddle, and Hubspot and build every single dashboard that you can think of, using all sales, marketing, revenue, and product metrics.
  2. You can create funnels, goals, and surveys, which are rare to get with other tools on this list.
  3. You don’t need any developers, tracking is cookieless, and the script is small, so it doesn’t increase your site loading time.

HockeyStack Cons

HockeyStack generally lacks reporting features as it’s not focused on agencies and other reporting-based businesses.

  1. HockeyStack doesn’t have weekly e-mail reports
  2. The tool lacks some integrations, such as Salesforce, Mailchimp, and Zapier. (which are on the roadmap)

Google Analytics

A free tool for businesses generating less than 10 million hits per month, Google Analytics is an analytics platform launched by Google in 2005. Google Analytics lets businesses track and analyze user traffic, measure marketing ROI to determine the success of campaigns and strategies, and analyze trends in their marketing data.

What are Google Analytics Use Cases?

Some things you can do with Google Analytics are:

1. Conversion tracking to Optimize Media

To assess the performance of your advertisements or your landing pages, you can use the conversion tracking feature of Google Analytics. This feature uses KPIs to analyze the success of your media’s performance by analyzing customers’ behavior.

2. Funnel Analysis to Analyze User Behavior

If you want to understand how your customers progress through the SaaS marketing funnel, you can use the funnel analysis feature of Google Analytics. Funnel analysis tracks the completion of events that lead to a certain goal, which is specified by you as the user.

3. Interactive Reports to Better Understand Data

One of the main problems of SaaS companies is that there’s too much data, which makes it harder for you to draw conclusions. The interactive reports in Google Analytics can help you better understand your data by visualizing it and showing you exactly what you’re looking for on a customizable dashboard.

The other features of Google Analytics are:

  • Customer Segmentation
  • Data Import/Export
  • Pageview, Referral, Site Search, Time on Site and User Interaction Tracking
  • Widgets and Integrations


There are two plans in Google Analytics: the Analytics plan is free, though certain features are unavailable. If you’re a bigger company with a broader range of analytics needs, consider the paid Analytics 360 version. To get a final price, contact Google Analysis’ sales.

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About Mixpanel

A product, web, and data analytics tool founded in 2009, Mixpanel is another alternative to Oribi with a good collection of features and more affordable pricing. Mixpanel tracks customers’ interactions with your web and mobile applications and helps you analyze their behavior in real-time to improve UX and conversion.

Mixpanel Use Cases

You can use Mixpanel in the following cases:

1. Perform A/B Tests to Optimize User Experience

Do you want to change your landing page, but don’t know if it’ll work in the way you want it to? With Mixpanel’s A/B testing feature, you can create two versions of your landing pages and test their efficiency based on important SaaS marketing metrics. This helps you determine which version is better for your marketing needs.

2. Do Retention Analysis to Understand Why Customers Churn

Mixpanel makes use of cohort analysis to analyze user behavior and engagement over time. This way, customers are separated into different segments based on their demographic, behaviors, technographic, etc. By doing so, Mixpanel’s retention analysis lets you observe trends in churning users.

3. Use Geo-targeting to Create Targeted Content

A great inbound marketing strategy is to create content based on location-specific needs. If you want only specific ads to be sent to a geographic segment, Mixpanel can help you do that with its geo-targeting feature.

The rest of Mixpanel’s features include:

  • Device Targeting
  • Pageview Tracking
  • Predictive Modeling
  • Statistical Modelling
  • User Interaction Tracking


Mixpanel’s affordable plans are an advantage over Oribi. These plans include a free version, and a growth version starting at $25/month.

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About Matomo

Formerly known as Piwik, Matomo is a free and open-source analytics software that started as a small project back in 2007. This tool is younger than most others, but still, it has managed to reach customers from more than 190 countries.

The most emphasized factor about Matomo is that it gives its customers “100% data ownership,” meaning that, different from Google Analytics, users’ data aren’t used by Matomo or any third-party actors. This is a benefit for companies who’re looking to establish a sense of trust and security in their customers.

Matomo Use Cases

Matomo can be used in the following cases:

1. View Visitor Profiles to Zoom in on Customer Behavior

While describing your customer personas or ideal buyer profile for your inbound marketing strategy, you may want to use real-life examples from active users. Matomo lets you see every action an individual user has taken on your site in a historical log, providing you with a complete picture.

2. Measure ROI to Optimize Advertisements

The Intranet Analytics feature of Matomo lets you analyze traffic, general patterns, devices, browsers and more. With these analytics abilities, you can measure the traffic that your ads bring to your site, which tells you whether or not they’re a good investment.

3. Keep Customers by Avoiding Consent Screens

Your customers may be irritated by your pop-up screens, telling them that you’re using cookies. Especially if your customer persona gives importance to data security and privacy, you may be losing customers to your consent screens. Matomo doesn’t need consent from users since it doesn’t give out information to third parties, getting rid of this issue.

The other features of Matomo include:

  • AB Testing
  • Campaign Management and Tracking
  • Channel Attribution
  • Customizable Dashboard
  • Data Import/Export and Visualization
  • Goal Setting and Tracking


Matomo can be used for free, although you have to pay a yearly fee if you want to start using certain features. The features start from 29EUR/year, and the most expensive one is 499EUR/year.

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About Pendo

Pendo is a web-based product management and digital analysis software founded in 2013. This software can be used by two different software types: one is customer-facing software. Pendo aims to increase product engagement and optimize marketing strategies for this category. The other is employee-facing software, and Pendo aims to increase employee self-sufficiency and productivity for this type. SaaS companies mostly use Pendo for the customer-facing aspects.

Pendo Use Cases

You can use Pendo’s customer-facing features to do the following:

1. User Onboarding to Guide New Customers

86% of customers say that they’re more likely to become regular customers of a brand that educates them and invests in onboarding content do so. To make it more likely for new customers to stick around, you can use Pendo’s personalized onboarding feature and guide them through your product.

2. Feedback Collection to Understand Customers’ Needs

Pendo’s NPS surveys enable you to get feedback from customers. This feedback can be used to optimize your product, which can increase customer retention and user satisfaction.

3. Provide In-App Support to Users

Your users may be getting stuck at certain points in your app. This confusion and frustration should be avoided if you want to keep their business, and Pendo’s in-app support feature lets you see where the friction lies, and to provide support where it’s necessary.

The other features of Pendo include:

  • Audience Targeting
  • Behavioral Analytics
  • Churn Management
  • Cohort Analysis
  • Engagement Tracking
  • Funnel Analysis
  • Goal Setting / Tracking


Pendo has a free version available for businesses with less than 100 monthly users. For the pricing of other plans, you need to contact their sales team. The price, according to online reviews, is one of the disadvantages of this tool.

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About CleverTap

Founded in 2013, CleverTap is a product engagement and analytics software used in various industries: Food Tech, E-commerce, and Media & Entertainment are a few of these. The Omnichannel Engagement features of CleverTap aim to optimize campaign, mobile, web, and in-app engagement, and the Analytics and Segmentation features aim to provide users with understandable real-time analytics.

CleverTap Use Cases

Here are a few cases where CleverTap’s Engagement or Analytics features may be helpful:

1. Use Search Abandonment Campaigns to Promote the Right Products

If you’re a business with a large variety of offerings, chances are your customers aren’t aware of all of the products that may fit their needs. By using this feature of CleverTap, you can make product recommendations based on the searches that customers make. This way, you’ll reach the right customers and increase engagement.

2. Create Targeted Win-Back Campaigns with the Help of the Uninstall Tracking Feature

You don’t have to lose a customer once they uninstall your app or delete their subscription. You can still use email marketing and send meaningful win-back emails to get them back. CleverTap’s uninstall tracking lets you see user-level insights even after someone uninstalls, meaning that you can create personalized and targeted emails for more impactful win-back emails.

3. Create Customer Segments Based on Historic Data

Some other features of CleverTap are:

There are various ways to group your customers, and they can all enhance your inbound marketing performance. CleverTap lets you target users based on action, inaction and property, as well as past behavior, which enables you to create content that’s built for different purposes.

  • AB Testing
  • Analytics/ROI Tracking
  • Churn Management
  • Cohort Analysis
  • Customer Journey Mapping
  • Customizable CTAs
  • Dynamic Content


CleverTap has divided its plans into two categories: startups with less than 100k monthly users can choose from plans starting from $200/month after a 14-day free trial. The second category, enterprises with more than 100k monthly users, have to contact CleverTap to choose between the Growth, Advanced and Enterprise plans.

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About FullStory

FullStory is a platform focused on improving customer experience by using powerful digital analytics. Founded in 2014, FullStory enables you to review user sessions and to see if there’s any friction in your sites or apps, while also making it possible for you to quickly fix these UX issues.

FullStory Use Cases

Here are a few cases where FullStory can be useful for SaaS companies:

1. Use KPIs and Behavioral Analytics to Discover Engagement Patterns

Trends in your data may indicate to an important issue (if it’s a wanted trend, they may point to an effective strategy.) By measuring KPIs and looking at repeating patterns in numbers or behavior, you may get a better understanding of your performance.

2. Provide Support Teams with the Necessary Data

Your customer support team can benefit from real-time data greatly. FullStory’s real-time visibility lets you guide your teams while they guide your customers.

3. Detailed Session Replays to Focus on Individual Experiences

You can use FullStory’s detailed session replays to understand how customers interact with your ads or landing pages. This is useful when you’re trying to optimize your landing pages.

Other features of FullStory include:

  • Alerts/Notifications
  • Collaboration Tools
  • Conversion Tracking
  • Customer Segmentation
  • Data Import/Export
  • Data Visualization
  • Funnel Analysis


FullStory has a limited free version and a 14-day free trial. There are two paid plans that are more inclusive: business and enterprise. For a set price, you have to contact FullStory’s sales team.

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About Countly

Countly is a product performance and user behavior analytics platform, founded in 2013. Similar to Matomo, Countly is an open-source platform, and it promises users 100% ownership and control over their data while they use the mobile or web analytics features of this platform.

Countly Use Cases

1. The Drill & Segmentation Feature Can Answer Your Specific Questions

You may have complex questions regarding your data. For example, you may be questioning what the last 3-months’ active users had in common in terms of the items they had purchased. To answer these specific questions, you may use Countly’s Segmentation abilities.

2. Attribution Analysis Lets You Segment Customers Based on Acquisition Sources

You can create campaign links that are customized according to the acquisition source with Countly. This way, you’ll get the most out of your highest-performing sources.

3. User Retention Can Help You Reduce Churn

Countly’s retention tool shows you how many times users come back to your site or app. You can reduce churn by locating times of low retention.

The other features of Countly include:

  • AB Testing
  • Campaign Management
  • Compliance Management
  • Conversion Tracking
  • Data Collection and Management
  • Funnel Analysis
  • Goal Setting / Tracking
  • In-App Events


Countly has a limited free version and an enterprise plan with customized pricing.

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About Amplitude

Amplitude is a web and mobile analytics platform founded in 2012, based on the idea that “the best product requires deep, cross-functional understanding of customer behavior.” To support this thesis, Amplitude provides users with various features with their products Amplitude Analytics, Amplitude Recommend, Amplitude Experiment, Data Management and Technology Integrations.

Amplitude Use Cases

Amplitude can be used in the following cases:

1.See Event Progressions to Analyze User Journeys

The next event feature of Amplitude shows users the selected event’s analysis, but it also shows them the results of that particular event. For example, if the event is opening a form, you don’t only see who opened the form, but you also see what those people did after opening the form.

2. Use Funnel Trends to Locate Problems

To understand the marketing stage at which you’re struggling the most, you can use the funnel trends of Amplitude. If there’s a trend showing a decreasing number of people in the retention stage, you know where to direct your marketing efforts.

3. Track User Actions to Manage Your Support Team

Let’s say a client is asking for a user that had been deleted from their account. With Amplitude, you can track down who from your support team deleted the user and when. This can help you understand the reason behind the problem.

The other features of Amplitude include:

  • AB Testing
  • Campaign Management
  • Conversion, Engagement, In-App Events, Page view and Referral Tracking
  • Customer Journey Mapping and Segmentation
  • Funnel Analysis
  • Machine Learning
  • Multiple Site Management


Amplitude has a free version for up to 10 million events per month. For the pricing of the more inclusive Growth and Enterprise packages, you have to contact sales.

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About Heap

Founded in the same year with Amplitude, Heap is a no-code Digital Insights Platform. Heap categorizes its product under four labels: Heap Data Capture, which aims to provide accurate and complete data, Heap Data Engine, which organizes and visualizes said data, Heap Insights, which provides data analysis, and Heap Actions, which includes Heap’s integrations.

Heap Use Cases

Heap can be useful in the below cases:

  1. Keep Your Data After Updating Your Products

If you’re making changes to your product, you may need to change the tracking code with certain products. Heap is no-code, and it automatically captures data from the beginning. Thus, doing changes and updates to your product doesn’t affect your historical data or tracking.

2. Optimize Conversion with Conversion Tracking

Heap’s behavioral analysis helps you make the connection between user actions, retention and conversion. So, you don’t have to spend loads of time trying to pinpoint correlations.

3. Organize Your Data to Make Teamwork Easier

Heap’s Data Dictionary enables administrators to centralize definitions and naming, while categorizing events to make everything more accessible and understandable. This way every user in your team is able to use data as they need, without needing support.

Other features of Heap include:

  • Ad hoc Reporting
  • Campaign Management and Tracking
  • Channel Attribution
  • Conversion Tracking
  • Customer Journey Mapping and Segmentation
  • Multiple Site Management


Heap has a free version for up to 10k sessions/month. The more inclusive paid packages can be tried for free, but you have to contact sales for a set price.

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If the pricing of Oribi was a deterrent for you, you can select one of the alternatives I’ve provided above with more affordable plans. If the features weren’t fit for your business, compare them with the features provided by the other alternatives. The use cases I’ve provided can give you a better understanding to how the tools function and what they’re good for. The only important thing is to make sure that you’ll get your money’s worth with a tool that’s fit for your SaaS marketing needs.


Does Oribi have a free version?

No. Oribi has a free trial available, but it doesn’t have a free version.

Where does Oribi store its data?

Oribi stores user data in the data centers of Amazon Web Services.

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