6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams.
HockeyStack’s integrates with 6sense to tie anonymous website visitors to their companies, including company firmographics, 6sense buying stage, 6sense intent score, and 6sense ICP fit. This data is automatically connected to any other company-related data coming from other integrations like your CRM, marketing automation, or LinkedIn Ads impressions.
HockeyStack tracks touchpoints of anonymous website visitors, then retroactively attaches an identity to those touchpoints once those visitors reveal themselves with a form submission. But with the 6sense integration or add-on, you can reveal the accounts of those buyers before they reveal themselves.
De-anonymize website visitors with 6sense before they reveal themselves so you can track and visualize touchpoints at the account-level.
With accounts de-anonymized, you can now use HockeyStack to see all members of the buying committee, what content they engaged with during their discovery, and what their buying intent score sits at. Use this information to prioritize outbound and tailor your messaging.
Analyze customer journeys before they reveal themselves, but also use HockeyStack’s predictive analytics to identify which companies show intent to buy.
HockeyStack makes it east to segment audiences into cohorts for more granular analysis. With the 6sense integration, you can build custom segments using any of the following 6sense properties:
For example, want to see how ICP fit buyers behave differently than non-ICP buyers? Want to analyze prospects by buying stage? Or want to drill down into sales cycle touchpoints for enterprise vs. mid-market buyers? Do it inside HockeyStack with the 6sense integration.
Build a custom segment using properties from 6sense. e.g. this segment is comprised of high intent leads without deals, and uses the company and intent score properties in 6sense to build it
Want to learn how to find high intent leads using HockeyStack? Check out the “High intent leads without deals” report template in our template library here.
There are two ways to integrate HockeyStack with 6sense:
Connect company and intent data with detailed website activities.
We’ll build it for you.
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