Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase.
HockeyStack integrates with Demandbase to de-anonymize website visitors using reverse IP lookup, then tie those visitors to their company and contact email. This data is automatically connected to any other company-related data coming from other integrations like your CRM, marketing automation, or LinkedIn Ads impressions.
HockeyStack tracks touchpoints of anonymous website visitors, then retroactively attaches an identity to those touchpoints once those visitors reveal themselves with a form submission. But with the Demandbase integration, you can reveal the identities of those buyers before they reveal themselves, making it east to drill down into their independent customer journeys.
When you de-anonymize website visitors using Demandbase’s reverse IP lookup, you can track and visualize touchpoints for the entire buying committee in an account-level journey before they contact you
With identities de-anonymized, you can now use HockeyStack to see all members of the buying committee and what content they engaged with during their discovery. Even better: you get contact information so sales can go outbound on high-intent leads with relevant messaging.
Analyze customer journeys before they reveal themselves, but also use HockeyStack’s predictive analytics to identify which companies show intent to buy.
Want to build a custom segment using a specific company profile so you can analyze that cohort independently from others? Use Demandbase’s reverse IP lookup to identify the companies, then use HockeyStack’s customizable reports to analyze any metrics across your ad platforms, CRM, and tech stack.
Want to find high-intent leads without deals? Build a segment in HockeyStack in minutes while Demandbase’s reverse IP lookup attaches company names and contact information to them.
Want to learn how to find high intent leads using HockeyStack? Check out the “High intent leads without deals” report template in our template library here.
There are two ways to integrate HockeyStack with Demandbase:
If you run display ads through Demandbase, HockeyStack can track clicks through those ads and place them in the customer journey view next to all the other touchpoints using the UTM parameters from the ad.
HockeyStack uses Demandbase’s account identification to enrich anonymous visitors with company identities and contact information.
Yes. HockeyStack doesn’t offer a Demandbase add-on to customer who are not already Demandbase customers.
Connect company and intent data with detailed website activities.
We’ll build it for you.
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