Bing Ads
Bing Ads

Overview of Bing Ads Integration with HockeyStack.


About Bing Ads

Bing Ads gives you access to 724 million monthly unique searchers on the Bing Search Network and 296 million unique users through native advertising on brand-safe experiences. Connect on platforms and sites people use every day to get things done across work and life.

About the integration

HockeyStack’s Bing Ads integration pulls all advertising data from all Bing’s ad platform into HockeyStack so you can analyze the data next to the rest of your customer data, improve offline conversion tracking, and track keywords to revenue.

Benefits of integration

1. Track Bing Ads to revenue beyond their limited attribution window

Bing has a 90-day max attribution window. But what happens if someone converts past 90 days? With HockeyStack, you can track Bing Ads clicks to closed/won over the course of two years.

2. Improve accuracy of offline conversion tracking

HockeyStack tracks clicks to closed/won, and every step in between, so you can send conversion data back to Bing and optimize their AI for improved results. Know which specific keywords drive MQLs, SQLs, pipeline, closed/won or any other stage you define, then optimize accordingly.

3. Measure true performance using cohorts- no matter how much time passes

What if someone clicks on a Bing ad but converts three months later? How do you track ROI on a monthly basis? In HockeyStack, use cohort reporting to measure Bing Ad campaign ROI over extended periods of time, no matter how much time passes between spend and conversion. If someone clicks on an ad but converts two months later, tie the conversion to the spend from two months ago, not the spend from today.

4. Un-silo Bing Ads data

HockeyStack integrates data from your entire marketing ecosystem, making it easy to analyze KPIs from Bing Ads with KPIs from other ad platforms, marketing automation, live chat, ABM platforms, data warehouses and more. Analyze performance and build reports holistically across your entire go-to-market, and un-silo Bing Ads data.

5. Track Bing Ads clicks at the account-level

What happens when multiple buyers within the buying committee take their own path to discovering your products? HockeyStack takes all individual Bing Ad clicks and groups them into an account-level journey. Now you can see how your Bing campaigns affect the account, not just the person.

How it works

It takes a few clicks to connect your Bing Ads account to HockeyStack using our native integration.
Once connected, you can use all Bing Ads data inside HockeyStack- immediately.


  • HockeyStack paying customer- any plan
  • Bing Ads account- any spend


Connect ad campaign performance and ad spend to conversions to the rest of your data.

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