Bing Ads gives you access to 724 million monthly unique searchers on the Bing Search Network and 296 million unique users through native advertising on brand-safe experiences. Connect on platforms and sites people use every day to get things done across work and life.
HockeyStack’s Bing Ads integration pulls all advertising data from all Bing’s ad platform into HockeyStack so you can analyze the data next to the rest of your customer data, improve offline conversion tracking, and track keywords to revenue.
Bing has a 90-day max attribution window. But what happens if someone converts past 90 days? With HockeyStack, you can track Bing Ads clicks to closed/won over the course of two years.
HockeyStack tracks clicks to closed/won, and every step in between, so you can send conversion data back to Bing and optimize their AI for improved results. Know which specific keywords drive MQLs, SQLs, pipeline, closed/won or any other stage you define, then optimize accordingly.
What if someone clicks on a Bing ad but converts three months later? How do you track ROI on a monthly basis? In HockeyStack, use cohort reporting to measure Bing Ad campaign ROI over extended periods of time, no matter how much time passes between spend and conversion. If someone clicks on an ad but converts two months later, tie the conversion to the spend from two months ago, not the spend from today.
HockeyStack integrates data from your entire marketing ecosystem, making it easy to analyze KPIs from Bing Ads with KPIs from other ad platforms, marketing automation, live chat, ABM platforms, data warehouses and more. Analyze performance and build reports holistically across your entire go-to-market, and un-silo Bing Ads data.
What happens when multiple buyers within the buying committee take their own path to discovering your products? HockeyStack takes all individual Bing Ad clicks and groups them into an account-level journey. Now you can see how your Bing campaigns affect the account, not just the person.
It takes a few clicks to connect your Bing Ads account to HockeyStack using our native integration.
Once connected, you can use all Bing Ads data inside HockeyStack- immediately.
Connect ad campaign performance and ad spend to conversions to the rest of your data.
We’ll build it for you.
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