About Eloqua

Eloqua is a cloud-based marketing automation platform that provides tools for marketers to manage marketing campaigns, track and analyze customer behavior, and automate various marketing processes such as email marketing, lead generation, lead scoring, and campaign management. Eloqua helps businesses streamline their marketing efforts, improve customer engagement, and drive revenue growth by leveraging data-driven insights and personalized communication strategies, all of which can be seamlessly integrated with HockeyStack.

‍

About the integration

HockeyStack’s integrates Eloqua marketing automation data with the rest of your customer data. Now you can analyze customer journeys and report on marketing and sales performance using metrics across CRM, ad platforms, marketing automation, and other mar-tech tools.

‍

What’s included in the integration?

Lead

We pull all predefined and custom properties of the Lead object and also associate this record with the activities they performed from the below list:

Activity types

• New lead in database
• Fills out form
• Click link
• Click email link
• Send email
• Email bounced
• Open email
• Email bounced soft bounced

• Opens sales email
• Clicks sales email
• Reply to sales email
• Receives sales email
• Sales email bounce
• Reply to sales email
• Document interacted with

• Document interacted with
• Dialogue goal reached
• Share content
• Click shared link
• Change program member date
• Change status in progression

‍

How it works

To use Eloqua with HockeyStack, go to your HockeyStack account settings, integrations, and choose Eloqua. Then follow the steps to integrate your Eloqua account with HockeyStack. HockeyStack will pull your historic data, and your CSM will be in touch if we need anything else from you.

‍