SaaS Marketing Blog

Actionable advice delivered straight to your inbox. No spam.

Churn Rate vs Retention Rate

Churn Rate vs Retention Rate

Do you want to make long-term plans for your company's subscribers? Would you like to know through which metrics you can analyze your user base? In this HockeyStack article, I will talk about churn and retention rates for your users. Understanding these terms is essential for SaaS marketing.


Knowledge Base Guide and 7 Knowledge Base Tools for SaaS

Knowledge Base Guide and 7 Knowledge Base Tools for SaaS

You would want your users to know as much as possible about how they're going to use your product if you want to minimize churn and maximize LTV. One of the best ways to achieve this is to create a knowledge base.

Top 10 Product Management Metrics That You Must Track

Top 10 Product Management Metrics That You Must Track

If you want to maintain a competitive edge and provide value to your existing and future customers, you must define, measure, and track the right metrics for your company. Here's a quick guide to critical product management metrics that will help you become a more successful product manager.


What is User Activation and How to Optimize it for SaaS?

What is User Activation and How to Optimize it for SaaS?

Have you created your very own customer base that is growing with every passing day, but feels like you have hit a glass ceiling in the sense that the proportion of your customers that actively interact with your product is stuck at a certain point? In this article, I will talk about what “User Activation” […]

Ultimate Guide to Net Dollar Retention and Gross Dollar Retention

Ultimate Guide to Net Dollar Retention and Gross Dollar Retention

As the majority of SaaS businesses rely on subscriptions, the retention rate is a critical metric to measure. It allows SaaS companies to know what should be optimized, changed, or scaled. Net Dollar Retention and Gross Dollar Retention are important product metrics that you should track if you want to retain customers in the long […]