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Customer Value Chain: Definition and Application in Product Development

Customer Value Chain: Definition and Application in Product Development

Prioritizing sales goals in their product strategy is common among many companies. But customers are becoming more and more clear about their expectations, and they prefer products that provide them with value.  This is where the customer value chain comes into play. The customer value chain puts the customer first instead of what you think […]


How to Measure Product Success

How to Measure Product Success

Every company wants to have a successful product. But what is meant by success here? And more importantly, what do you need to pay attention to achieve this product success that you are aiming for? In this article, you will understand what exactly product success is and learn how to have a successful product. This […]

How to Leverage Data for Agile Product Development

How to Leverage Data for Agile Product Development

Product development is the process of taking an idea from conception through delivery and beyond. Whether you are launching a whole new product or improving an old one, the product development cycle begins long before anything is developed. Everything from ideation to carefully planning, building, and putting it to market — and then analyzing its […]


What is Product-Market Fit? The Ultimate Guide for 2022

What is Product-Market Fit? The Ultimate Guide for 2022

Before launching a new product/service, you need to make sure that there is demand for it in the market. No matter how perfect your product/service is, people pay for the things they need or really want. Of course, you would want to know if people need what you are offering, what you worked for, perhaps […]

What is a Data Analytics Stack? Beginner’s Guide for SaaS Companies

What is a Data Analytics Stack? Beginner’s Guide for SaaS Companies

Today, data is the guide for most decisions in companies. These decisions can range from launching a new product and research and development to creating promotional offers and developing personalized marketing and advertising campaigns, etc. Businesses always need data at their disposal to make accurate and successful decisions about the examples above. The problem is, […]


What is Product Intelligence, and Why Do SaaS Companies Need It?

What is Product Intelligence, and Why Do SaaS Companies Need It?

Getting an accurate view of how your products are performing with customers is essential for long-term survival in the market – and this is especially true for this competitive SaaS environment. Although metrics such as the total number of users and daily click-through rates can give you an overview of the products, they are not […]

What are Data Silos, and How Can You Liberate Your Data?

What are Data Silos, and How Can You Liberate Your Data?

Intuition is, of course, good when making the best decisions for your company. But the truth is, we live in a data-driven world. It is impossible for organizations to make the right decisions without data. To stay in the market, you must base and support every decision you make with data. Data comes in many […]


How to Build a Successful Product Launch Strategy

How to Build a Successful Product Launch Strategy

Companies use various strategies to promote their products and services. A good product launch strategy involves research, testing, and actions from different departments to make sure your customers buy your product. If you have a new product/service that you want to introduce to the market, you should give importance to your product launch strategy. If […]

What is Data Visualization? Definition and Best Practices to Improve Visualization

What is Data Visualization? Definition and Best Practices to Improve Visualization

Data visualization is the use of graphics such as charts, plots, infographics, and even animations to represent data. These visualizations break complex data relationships down and allow users to extract insights in an easy-to-understand manner. Data visualization tools can be used for a variety of purposes and enables business users to leverage data for decision-making […]


User Interface Design Principles to Implement When Launching a New Product

User Interface Design Principles to Implement When Launching a New Product

A good user interface (UI) is critical for achieving a good user experience. It should allow people to easily use your website or product. Whether you are looking to improve the design of your website/product or you are completely new to UI design, it is important to know a few rules and principles to have […]

5 reasons why your SaaS needs to embrace product-led growth

5 reasons why your SaaS needs to embrace product-led growth

Product Led Growth (PLG) is a business development strategy that capitalizes on product usage to drive customer acquisition, conversions, and expansions. Product-led growth is a powerful strategy in any industry, but it works best when applied to a software-as-a-service (SaaS) company: product-led go-to-market practices can revolutionize how SaaS businesses operate. According to statistics, 70% of […]


What is Product Management? Beginner’s Guide

What is Product Management? Beginner’s Guide

Product management is a dynamic field that significantly affects the future of companies. As 280 Group noted in its report, a successful product manager can increase the company’s profits by 34.2%.   A better understanding of product management can help you create more effective strategies. This article will help you learn the basics of successful product […]

5 Ways to Get Feature Adoption Right

5 Ways to Get Feature Adoption Right

How can you increase the number of customers that take full advantage of your products? Learn about feature adoption to answer this question.


Top 8 SaaS Usage Metrics To Track In 2022

Top 8 SaaS Usage Metrics To Track In 2022

The SaaS industry is expected to experience its most significant annual growth in 2022. So much so that, according to Gartner, the SaaS industry will reach a value of $171.9 billion by the end of 2022. It is also predicted that 85% of the software used by organizations will be SaaS by 2025. As you […]

Ultimate Guide To:Product Adoption Curve

Ultimate Guide To:Product Adoption Curve

Product adoption is what builds and maintains an active customer base. To increase adoption, learn about the product adoption curve and its stages.


User Retention Metrics

User Retention Metrics

If you want to ensure the survival of your business, you must make sure that your business is growing. In today’s constantly developing and growing marketplace, it is almost impossible for a business to maintain its place in the market. But while keeping your business growing, you must ensure that growth is sustainable and secure […]

8 SaaS Product Metrics To Track In 2022

8 SaaS Product Metrics To Track In 2022

The number of customers of SaaS products has been increasing more and more in recent years. Each year the SaaS market grows by 18% and SaaS products are placed in a larger territory in the market. In this case, leading to better product decisions is vital for your SaaS business. To be able to improve […]


Top 14 Product Update Emails That Will Inspire You

Top 14 Product Update Emails That Will Inspire You

Email is one of the most successful and widely used channels for B2B marketing. B2B SaaS companies use email marketing to send various emails, one of them being emails for product update announcements.

8 Important Metrics For Product Managers

8 Important Metrics For Product Managers

One in every five products fails to meet customers' expectations. Use the metrics here to ensure that your product isn't the one that disappoints.


B2B SaaS Product Metrics Every SaaS MUST Track

B2B SaaS Product Metrics Every SaaS MUST Track

So how is the success of a B2B SaaS product measured? Which B2B SaaS metrics should be based on this measurement? If you're wondering about the answers to these questions, keep reading. This article will help you clear the doubts in your mind.

Product Usage Analytics

Product Usage Analytics

In a recent survey of more than 1,000 people, close to 80% of respondents said they use analytics primarily to understand their product usage. They also stated that there is a good reason why they did this. As it can be seen from the results of this survey, Product usage analytics is of great importance […]


Adoption Funnel: Steps & Tips For EACH Step

Adoption Funnel: Steps & Tips For EACH Step

That is a low rate because if most product elements are not used, it is not possible to fully talk about its success, even if the product itself is used. That is where Adoption Funnel comes into play. With the adoption funnel, you can observe the behavior of users interacting with the features. Moreover, you […]

Top 14 Customer Engagement Success Metrics

Top 14 Customer Engagement Success Metrics

Just like any other SaaS marketing and sales strategy, increasing the efficiency of your customer engagement programs requires careful tracking, optimization, and choosing the right metrics.


Top 10 SaaS Onboarding Metrics That You Don’t Track

Top 10 SaaS Onboarding Metrics That You Don’t Track

A good onboarding will keep customers engaged, increase adoption, and reduce churn. This article lists the essential SaaS onboarding metrics you should track to measure onboarding success.

Top 6 Product Usage Metrics To Track TODAY

Top 6 Product Usage Metrics To Track TODAY

Product usage data shows you how users navigate around your product, the features they use the most, and the issues they're facing. In this article, I'll explain product usage and why it's important for SaaS. I'll also list the most essential product usage metrics and show you how to calculate them.


A Complete Guide To SaaS Product Analytics

A Complete Guide To SaaS Product Analytics

In this article, I will talk about what product analytics is, by who it is used for, why it is important for Saas and some tools that you might use to smoothen your product analytics process.

Product Success Metrics

Product Success Metrics

There are many factors that make a product "successful." So, measuring the success of a product requires various metrics that account for that variety.


Define, Track & Improve Your Product’ Activation in 2022

Define, Track & Improve Your Product’ Activation in 2022

SaaS companies achieve growth after five crucial steps: Acquisition, Activation, Revenue, Retention, and Referral. Activation is one of the most important one of these steps, so it's important to know how to measure it.

Customer Success Metrics

Customer Success Metrics

With customer success metrics, you can measure your business' performance. They help you understand how effective your strategies are and whether your customers are satisfied with your service. In this article, I'll define the top customer success metrics, explain why they're important, and show you how to calculate them.


Top 10 Adoption Metrics To Track in 2022

Top 10 Adoption Metrics To Track in 2022

Measuring product adoption is crucial to establish a strong and growing customer base. Using the metrics here will help you determine your success in terms of adoption.

Ultimate Guide To Customer Onboarding: Tips, Tricks, and Metrics

Ultimate Guide To Customer Onboarding: Tips, Tricks, and Metrics

Customer onboarding is one of the most crucial stages of customer lifecycles. It sets up the tone of the relationship between you and your customers. You can think of customer onboarding as the stage that you make the first impression, reassure your customer about your product, and ensure that your customers know what your product is.


Product-Centric vs Customer-Centric: Which One Is The Best For Your SaaS?

Product-Centric vs Customer-Centric: Which One Is The Best For Your SaaS?

In this article, I will explain what the Product-Centric and Customer-Centric approaches are, their aims, differences and shortcomings. If you are a new SaaS company trying to find the right approach for your sales strategy, this article is for you.

How To Conduct Churn Surveys For Free: Practical Tips

How To Conduct Churn Surveys For Free: Practical Tips

This article will help you to understand what churn survey is and how you can benefit from it for your SaaS.


Churn Rate vs Retention Rate: An Ultimate Guide

Churn Rate vs Retention Rate: An Ultimate Guide

Do you want to make long-term plans for your company's subscribers? Would you like to know through which metrics you can analyze your user base? In this HockeyStack article, I will talk about churn and retention rates for your users. Understanding these terms is essential for SaaS marketing.

SaaS Knowledge Base Guide + Tools To Check Out TODAY

SaaS Knowledge Base Guide + Tools To Check Out TODAY

You would want your users to know as much as possible about how they're going to use your product if you want to minimize churn and maximize LTV. One of the best ways to achieve this is to create a knowledge base.


What is User Activation and How to Optimize it for SaaS Companies

What is User Activation and How to Optimize it for SaaS Companies

Are you dealing with a customer base that doesn’t interact with your brand as much as you’d anticipated? You’ve come to the right place. Today, most businesses can increase the number of their leads using a variety of marketing strategies, however, ensuring that these are high-quality leads that will interact with your business is not […]

The Beginner’s Guide to Net Dollar Retention & Gross Dollar Retention

The Beginner’s Guide to Net Dollar Retention & Gross Dollar Retention

As the majority of SaaS businesses rely on subscriptions, the retention rate is a critical metric to measure. It allows SaaS companies to know what should be optimized, changed, or scaled. Net Dollar Retention and Gross Dollar Retention are important metrics that you should track if you want to retain customers in the long term […]


Top SaaS Customer Retention Metrics To Track in 2022

Top SaaS Customer Retention Metrics To Track in 2022

Increasing your SaaS customer retention rate by 5% may increase your profits by a rate up to 95%. Since most revenue and profit of SaaS companies come from retained customers instead of new ones, it’s a great idea to look into improving customer retention. Customer retention is your brand’s ability to turn existing customers into […]

What Is The Difference Between Customer Journey and Experience Maps

What Is The Difference Between Customer Journey and Experience Maps

Customer Journey Mapping and Customer Experience Mapping. If you have anything to do with marketing, I’m sure you have heard of these two terms. People often use them interchangeably and don’t realize that they are different concepts. This creates inaccuracy and confusion while also putting many businesses behind in their marketing game. Luckily, you are […]