Emir talks about our journey of building The Flow and its revenue influence.

Content needs to accomplish very specific objectives for it to catalyze behavior and influence our bottom line, and categorizing content into topic clusters isn’t one of them. Enter: The Demand Ladder.

Here’s a complete guide regarding what you need to know about revenue management in B2B SaaS.

Prioritizing sales goals in their product strategy is common among many companies. But customers are becoming more and more clear about their expectations, and they prefer products that provide them with value. This is where the customer value chain comes into play.

In this article you will learn all you need to know about revenue forecasting in SaaS.

Learn more about ideas that will help you stand out amidst the competition and attract more high-quality leads.

As revenue recognition in SaaS is complex, we created this simple post to guide you through how to make the process easy and simple.

What is data collaboration, what are its benefits, and how can you embrace it?

In this article, we explain what Feature Driven Development is, what are the implementation steps, and how they should be done.

In this article, you will find out how customer profitability analysis is measured, the benefits of measuring it, and how you can overcome some challenges of measuring the profitability of your customers.

In this article, you will understand what exactly product success is and learn how to have a successful product.

HockeyStack’s automatic tracking is not magic, although it certainly feels like that. In this article, you can learn how we track users without using cookies while being GDPR compliant.

Pipeline management is not a straightforward, easy task. It needs precision, focus, and a lot of attention. To make it easier, we’ve gathered six of the top tips for you to follow and make managing a sales pipeline easier

Jump in to uncover the ins and outs of Marketing Mix Modeling – from its mechanics to its ideal applications – with Drew.

Obaid shares tactical insight into content marketing

In the first episode of Marketing 301, Obaid breaks down the Content Journey, which is a way for you to establish the purposes behind the content you'll be creating, as well as define the audience segments that you'll be creating that content for.

In this episode of Marketing 201, Drew explains difference between Lift vs Multi-Touch Attribution

What is Hockeystack and how we help marketers drive revenue more efficiently?

In this episode of Marketing 101, Emir explains how HockeyStack's tracking works

Learn more about how HockeyStack's Customization works

In this episode, Drew explains the touchpoint hierarchy

Explore Cognism’s Multichannel Campaign Optimization with HockeyStack.

Find out how Whatfix Optimizes Their Content With HockeyStack.

OneFlow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys.

What is Realm of Relevancy, why is it important for your marketing strategy, and how to make it work for you?

Marketing is all about creating memorable experiences. People come across hundreds of content assets in one day, and there's no way they can remember all of it. What they will remember though is the content that was insightful, interesting, entertaining, or all three.

In this video, Obaid shares his insight into substance and delivery of content marketing.

The way we talk and think about content repurposing in the industry has to change. It is a broken model and there's a better way to repurpose your content than the podcast-to-blog-post-to-twitter-thread approach we've been convinced to follow. In this episode, Obaid breaks down how repurposing your substance is a more effective way to repurpose your content than repurposing an end-asset.

LinkedIn is the bread and butter of B2B Marketing. In this video, Obaid shares his tips on how to create demand on LinkedIn.

Obaid shares his 7 steps formula on turning your business goals into creative content.

Anytime Obaid thinks of what content to make, he is using The 4-Step Thought Process. This video reveals ins and outs, to help you improve your content marketing.

In this episode of Marketing 201, we explore how you can use HockeyStack to identify High-Intent Accounts.

In this episode of Marketing 201, you'll learn how to analyse organic traffic using HockeyStack.

In this episode of Marketing 201, you'll learn how to analyze LinkedIn Influence using HockeyStack.

This guide explains how HockeyStack data model works, even with messy datasets that have duplicates and/or no defined relations.

This guide gives you insight into goal - actions based on a specific ruleset that you define.

This guide explains how HockeyStack data model works, even with messy datasets that have duplicates and/or no defined relations.

This guide will help you build a basic report.

This is the first part of the implementation guide, where you will learn how to complete the technical implementation.

In this step, we will be building your first channel attribution report.

In this step you will learn how to create your own KPI Goals

In this step, we will be translating your business language into HockeyStack.

In this step, you will learn how to create "Unified Channel" property

In this step, you will learn how to build your first attribution report

This is an example of the report showing the number of form submissions on each page.

This is an example of the report showing a goal’s influence on conversion rates

This is a hands-on FAQ section where you can find guidance on how to handle your most common issues

In this short guide you'll learn how to set up "Any Form Submission"

Accurate forecasting is not just for CFOs, but for everyone. This 3-part blog reveals our journey of growth acceleration and demonstrates how HockeyStack enables CFO-level forecasting.