Growing tired of InfiniGrow? Here are the 13 best alternatives in the market right now, broken down by features, limitations, and advantages.

Learn how to create a precise, results-driven marketing attribution dashboard with actionable steps, practical templates, and proven best practices.

Want to finally connect your B2B marketing efforts to revenue? We'll show you how to track every touchpoint, cut wasted spend, and see exactly what drives results.

Discover the best attribution model for your business. Learn how each model works and when to use it for optimal results.

Want to outsmart the competition with the right data? We analyzed 22 marketing analytics platforms to help you make the right choice.

Deciding between building or buying a revenue acceleration platform? Learn when it makes sense to create your own solution versus opting for a pre-built tool like HockeyStack to save time and maximize your efforts' impact.

This article covers what customer acquisition cost (CAC) is, how to calculate it, and how to optimize it for SaaS companies. For those looking to expand their customer base and reach wider audiences, this guide will be highly beneficial.

The Customer Acquisition Funnel outlines the stages customers go through before making a purchase. Using this funnel, you can prevent up to 90% of your leads from leaving.

Looking for an alternative to Dreamdata? Compare features, pricing, and benefits of Dreamdata competitors to choose the right platform for your company.

Tired of GA4? Who isn't. Check out 14 powerful alternatives for B2B marketing. Explore top features, advantages, limitations, and pricing.

Find the best marketing attribution software to track ROI, optimize campaigns, and make data-driven decisions with our top 19 picks on the market right now.

Struggling to make sense of SaaS marketing data? This guide cuts through the noise, showing you how to unify fragmented data, master attribution, and prove ROI.

Looking for an alternative to Bizible? Compare features, pricing, and benefits of Bizible competitors to choose the right platform for your company.

How did HockeyStack grew by 3x in the first 180 days of 2024? By repositioning, and making data-driven decisions

Marketing attribution software allows marketers to understand which channels, campaigns, content and ads drive the most revenue so they can optimize performance and improve ROI. If Dreamdata is not the best attribution tool for your business, keep reading to learn about other great alternatives.

Emir talks about our journey of building The Flow and its revenue influence.

Accelerate demand with HockeyStack's Demand Ladder framework. Learn how to create impactful content that fills information gaps, builds trust, and drives action.

Explore the difference between data-driven and data-informed approaches in SaaS marketing. Understand which strategy empowers your team to achieve better results.

Explore average churn rates across industries, including SaaS, healthcare, IoT and more. Learn how to benchmark your business and implement effective strategies to reduce customer churn.

Here’s a complete guide regarding what you need to know about revenue management in B2B SaaS.

Prioritizing sales goals in their product strategy is common among many companies. But customers are becoming more and more clear about their expectations, and they prefer products that provide them with value. This is where the customer value chain comes into play.

Learn essential SaaS revenue forecasting models and best practices. Optimize your predictions and make informed business decisions.

Learn more about ideas that will help you stand out amidst the competition and attract more high-quality leads.

Accelerate your sales and boost revenue by mastering pipeline velocity. Learn actionable tips to close leads faster and optimize your sales process.

As revenue recognition in SaaS is complex, we created this simple post to guide you through how to make the process easy and simple.

What is data collaboration, what are its benefits, and how can you embrace it?

In this article, we explain what Feature Driven Development is, what are the implementation steps, and how they should be done.

Learn about customer profitability analysis, its benefits, and how to overcome challenges for a more successful business strategy.

In this article, you will understand what exactly product success is and learn how to have a successful product.

For B2B SaaS companies, tracking their business intelligence is not a choice but a necessity to survive in the competitive industry. This article provides the essential B2B SaaS analytics tools and metrics that you can use to track and improve your company’s health. 

Data analysis is a team sport. Discover how cross-functional collaboration fosters insights, improves decision-making, and drives success.

HockeyStack’s automatic tracking is not magic, although it certainly feels like that. In this article, you can learn how we track users without using cookies while being GDPR compliant.

To benefit from the many uses of lead attribution, learn about the different models and choose the right tool by reading this article.

Email is one of the most successful and widely used channels for B2B marketing. B2B SaaS companies use email marketing to send various emails, one of them being emails for product update announcements.

Master the SaaS marketing funnel with this ultimate guide. Learn how to attract, engage, and convert leads into loyal customers, driving growth for your SaaS business.

Discover the key differences between customer journey and customer experience maps. Understand exactly which one you should be using for specific purposes.

Pipeline management is not a straightforward, easy task. It needs precision, focus, and a lot of attention. To make it easier, we’ve gathered six of the top tips for you to follow and make managing a sales pipeline easier

Jump in to uncover the ins and outs of Marketing Mix Modeling – from its mechanics to its ideal applications – with Drew.

Obaid shares tactical insight into content marketing

In the first episode of Marketing 301, Obaid breaks down the Content Journey, which is a way for you to establish the purposes behind the content you'll be creating, as well as define the audience segments that you'll be creating that content for.

In this episode of Marketing 201, Drew explains difference between Lift vs Multi-Touch Attribution

What is Hockeystack and how we help marketers drive revenue more efficiently?

In this episode of Marketing 101, Emir explains how HockeyStack's tracking works

Learn more about how HockeyStack's Customization works

In this episode, Drew explains the touchpoint hierarchy

Explore Cognism’s Multichannel Campaign Optimization with HockeyStack.

Find out how Whatfix Optimizes Their Content With HockeyStack.

OneFlow doubles visitor to MQL rate using HockeyStack’s revenue attribution & account-level journeys.

What is Realm of Relevancy, why is it important for your marketing strategy, and how to make it work for you?

Marketing is all about creating memorable experiences. People come across hundreds of content assets in one day, and there's no way they can remember all of it. What they will remember though is the content that was insightful, interesting, entertaining, or all three.

In this video, Obaid shares his insight into substance and delivery of content marketing.

The way we talk and think about content repurposing in the industry has to change. It is a broken model and there's a better way to repurpose your content than the podcast-to-blog-post-to-twitter-thread approach we've been convinced to follow. In this episode, Obaid breaks down how repurposing your substance is a more effective way to repurpose your content than repurposing an end-asset.

LinkedIn is the bread and butter of B2B Marketing. In this video, Obaid shares his tips on how to create demand on LinkedIn.

Obaid shares his 7 steps formula on turning your business goals into creative content.

Anytime Obaid thinks of what content to make, he is using The 4-Step Thought Process. This video reveals ins and outs, to help you improve your content marketing.

In this episode of Marketing 201, we explore how you can use HockeyStack to identify High-Intent Accounts.

In this episode of Marketing 201, you'll learn how to analyse organic traffic using HockeyStack.

In this episode of Marketing 201, you'll learn how to analyze LinkedIn Influence using HockeyStack.

This guide explains how HockeyStack data model works, even with messy datasets that have duplicates and/or no defined relations.

This guide gives you insight into goals - actions based on a specific ruleset that you define.

This guide explains how HockeyStack data model works, even with messy datasets that have duplicates and/or no defined relations.

This guide will help you build a basic report.

This is the first part of the implementation guide, where you will learn how to complete the technical implementation.

In this step, we will be building your first channel attribution report.

In this step you will learn how to create your own KPI Goals

In this step, we will be translating your business language into HockeyStack.

In this step, you will learn how to create "Unified Channel" property

In this step, you will learn how to build your first attribution report

This is an example of the report showing the number of form submissions on each page.

This is an example of the report showing a goal’s influence on conversion rates

This is a hands-on FAQ section where you can find guidance on how to handle your most common issues

In this short guide you'll learn how to set up "Any Form Submission"

Accurate forecasting is not just for CFOs, but for everyone. This 3-part blog reveals our journey of growth acceleration and demonstrates how HockeyStack enables CFO-level forecasting.