The ultimate cheat sheet for measuring and reporting on marketing

The following dashboard for Kyle Lacy, CMO of Engineering Management Platform, Jellyfish, measures and reports on customer journeys and golden paths, pipeline source velocity comparisons, buying committee insights and closed lost account revivals.

The following dashboard for Bridget Poetker, Brand Strategist & Creative Partner at bridgetpoetker.com, measures and reports on website trends and engagement, sources of traffic and trends and how marketing content is influencing leads and pipeline.

The following dashboard for Melissa Rosenthal, Co-Founder of Outlever, measures and reports on what marketing activities are contributing to pipeline and revenue growth, which channels are directly sourcing pipeline and revenue and what the prospect journey looks like, and how it is changing over time

The following dashboard for Sam Kuehnle, VP of Marketing for Talent Intelligence Platform, Loxo, measures and reports on pipeline and revenue trends, sources of pipeline and high-intent leads, and how are PLG and SLG funnels are working.

How Bryttney Blanken, Demand Generation Consultant, maintains visibility and tracks the performance of the funnel in a sales-led organization?

How does Anvilogic measure the effectiveness and impact of their ABM and outbound activities?

How Roman Krs, Founder of Grouts Online, Measures Performance and Success of Google Ads Campaigns for His Clients.

How Isaac Ware, Director of Demand Generation at UserGems keeps track of his ABM Campaigns and measure Account Intent?

How does Jess Amaral, Head of Digital Channels at RELEX Solutions measure ROI across different channels

How does Whitney O’Brien, Senior Email Marketing Manager at Level Access, measure the ROI of the email strategy?

How does Nicolai Stampfer, Digital Marketing Manager at Cognism, keeps track of performance across different regions?

This dashboard provides insights into sales and marketing activities that lead to pipeline and revenue generation.

How do we measure the G2 impact on key actions for marketing, sales, and revenue teams?

With over 1M subscribers, how does ActiveCampaign measure their newsletter’s contribution to revenue?

How does Silvio Perez of AdConversion measure the performance of his paid ads programs?

How does Gaetano DiNardi, B2B growth advisor, give content a seat at the revenue table?

How does former CMO and current Exit Five founder, Dave Gerhardt, report on marketing's performance to the exec team?

Which activity from sales reps, and how much of it, leads to higher win rates and more pipeline generation?

How does Refine Labs's Ashley Lewin measure and report on marketing performance MoM/QoQ?

How does Andrei Zinkevich measure ABM performance and align marketing and sales with account intelligence?

How can you optimize PPC keywords for pipeline and revenue?

How does Cognism measure the effectiveness of the podcasts they appear on?

How does HockeyStack use predictive analytics to score buyer intent more accurately?

This is the dashboard that HockeyStack's growth team uses daily.

How do you measure marketing's influence on channel partner deals?

How do you know if your live demo produces more or better quality leads than you'd produce without it?

Is there a correlation between the # of blog posts an account reads and how much they spend?

How do you anticipate the two most common sales plateaus?

How does Canberk Beker visualize enterprise deals and their progression through the funnel?

If you host a booth at an event, how can you measure the short-term and long-term influence on revenue?

This is the dashboard that Canberk Beker - Head of Growth - is using daily to understand trends and have visibility on key information.

How do you measure performance for individual products so you can identify best fit customers and marketing influence?

How does B2B marketing advisor, Jason Widup, track goal pacing for revenue vitals?

How does LinkedIn ads specialist, Justin Rowe, measure LinkedIn ad campaign performance?

How do you know if your chatbot is filling your pipeline with better leads, faster, or just taking credit for pipeline that would have happened anyway?

How do you connect self-reported attribution to revenue, without spending hours in spreadsheets?

This dashboard provides consolidated insight into leads, pipeline, and deals, focusing not only on the ROI of each channel but also offering a uniform overview of your company's marketing and sales performance.